I am a results-driven Social Media Marketing, Automations & Digital Operations Specialist with 8+ years of experience leading multi-brand, multi-market social media operations and campaigns across Africa and global audiences. I excel at building content strategies, optimizing performance, and delivering data-driven ROI through paid and organic initiatives, analytics, and CRM automation. I thrive in cross-functional teams and culturally diverse environments, turning insights into scalable growth. I have led website development, integrated analytics and lead systems, and created AI-assisted content pipelines to accelerate delivery. My work with NGOs and brands has sharpened my ability to localize brand voices, manage budgets, and drive conversions while maintaining brand credibility.

Gibson Kabugi

PRO

I am a results-driven Social Media Marketing, Automations & Digital Operations Specialist with 8+ years of experience leading multi-brand, multi-market social media operations and campaigns across Africa and global audiences. I excel at building content strategies, optimizing performance, and delivering data-driven ROI through paid and organic initiatives, analytics, and CRM automation. I thrive in cross-functional teams and culturally diverse environments, turning insights into scalable growth. I have led website development, integrated analytics and lead systems, and created AI-assisted content pipelines to accelerate delivery. My work with NGOs and brands has sharpened my ability to localize brand voices, manage budgets, and drive conversions while maintaining brand credibility.

Available to hire

I am a results-driven Social Media Marketing, Automations & Digital Operations Specialist with 8+ years of experience leading multi-brand, multi-market social media operations and campaigns across Africa and global audiences. I excel at building content strategies, optimizing performance, and delivering data-driven ROI through paid and organic initiatives, analytics, and CRM automation. I thrive in cross-functional teams and culturally diverse environments, turning insights into scalable growth.

I have led website development, integrated analytics and lead systems, and created AI-assisted content pipelines to accelerate delivery. My work with NGOs and brands has sharpened my ability to localize brand voices, manage budgets, and drive conversions while maintaining brand credibility.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Freelance Digital Marketing & Website Development at SeePU Solutions
January 1, 2020 - Present
Led end-to-end digital marketing, website development, and social media operations for NGOs, brands, and community platforms serving local and international markets. Built and managed end-to-end websites integrated with Facebook, Instagram, TikTok, email, and analytics; planned and produced short-form video campaigns; managed Meta Ads; implemented pixels; automated content creation and lead workflows using AI tools; monitored performance metrics and delivered actionable optimization insights.
Regional IT Support Analyst (Africa & US) at Elizabeth Glaser Pediatric AIDS Foundation (EGPAF)
January 1, 2024 - March 1, 2025
Supported digital platforms used for stakeholder engagement, training campaigns, and program communications across 12 countries; generated reports and insights from system usage data to support performance optimization and leadership reporting; ensured compliance and brand credibility in highly regulated, multi-market environments.
Senior IT Officer (Regional) at Elizabeth Glaser Pediatric AIDS Foundation (EGPAF)
January 1, 2020 - January 1, 2024
Supported content platforms, portals, and digital engagement systems across Kenya, Nigeria, Lesotho, and Zimbabwe; optimized SharePoint sites, forms, and internal pages to improve user engagement and completion rates; analyzed usage data and adoption metrics to inform communication and outreach improvements; supported donor-facing content and high-visibility documentation initiatives.

Education

B.Sc. Computer Science at UNICAF University
January 11, 2030 - February 11, 2026
Diploma in IT at Jomo Kenyatta University of Agriculture & Technology
January 11, 2030 - February 11, 2026

Qualifications

ITIL
January 11, 2030 - February 11, 2026
PMD Project Management
January 11, 2030 - February 11, 2026
CCNA
January 11, 2030 - February 11, 2026
AI Engineer & Automation
January 11, 2030 - February 11, 2026
Digital Public Infrastructure (ITU Academy)
January 11, 2030 - February 11, 2026

Industry Experience

Non-Profit Organization, Software & Internet, Professional Services, Education, Healthcare