Kid Ego - Forgot Her Luck, for Vine Records

A calming yet intriguing illustration and logo for artist Kid Ego and her work Forgot Her Luck. The logo is based on Jungian Psychology’s icon that represents the ego, with it’s centre circle replaced with the baby goat - a kid.

The product’s main image depicts the epitome of resilience against all odds of running out of luck, with a rabbit that has lost its feet grasping at a wilting four-leaved clover. The symbolism of the composition is very apparent, yet the colour selection also plays a role in telling the story deeper. The wheelchair’s colour of a vibrant red signalling a never ending fuel to keep going, with the blue and yellow eyes that show a unique vision the bunny has.

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