Digital Designer with 6 years’ agency experience delivering high-volume digital and print work for global brands (Apple, Expedia). Specialist in localisation and end-to-end production with expertise in Figma and Adobe CC. Proven ability to lead projects independently and collaborate across creative teams to deliver scalable, brand-consistent assets.
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- Capture attention quickly in very short animation slots
- Communicate three distinct themes while keeping them consistent with the Starz / BMF brand identity
- Balance visual dynamism with clarity — make sure viewers understand the offer, even amidst rapid edits
- Brief & Ideation — Understood the campaign’s goals (themes, tone, messaging), and mapped out how each animation should feel distinct yet coherent.
- Storyboard & Visual Style — Sketched key frames / visual moments for each theme to plan shots, transitions, and pacing.
- Design & Animation — Used typography animation, quick cuts between footage/images, bold color and motion to keep the viewer engaged.
- Feedback & Revision — Shared early drafts with stakeholders, refined timing, contrast, and pace to ensure messages were clear.
- Delivery — Exported final animations in required formats, optimized for web/video platforms.
- Developed strong thematic identity for each animation (Family / Mafia / Wild Card) while maintaining consistent campaign visual style.
- Utilised fast pacing, dynamic text animations, and visual cuts to hold attention in short time frames.
- Ensured that the promotional message (STARZ offer) was clearly legible and prominent, even in high tempo transitions.
- The animations enhanced the campaign’s reach and engagement through video and social platforms.
- Client feedback was positive around the visual energy and clarity of message.
- These pieces brought more awareness to the promotion in a way that resonated with the brand’s target audience.
- Learned how to strongly differentiate between themes in short animations while keeping graphic consistency.
- Became more efficient at pacing edits to retain impact without overwhelming the viewer.
- Improved my workflow in coordinating audio, motion, and graphic assets so the final animations feel polished and professional.
Overview
For the BMF Starz promotion, I created three short, high-energy animations highlighting themes like Family, the Mafia world with a STARZ offer, and a Wild Card promotion. The aim was to deliver bold visuals and fast-paced editing to engage viewers and drive awareness.
Challenges & Goals
My Approach & Process
Tools Used
Adobe After Effects, Adobe Premiere Pro (or video editing tool you used), Photoshop / Illustrator (for graphics and assets), [any sound / motion plug-ins]
Key Highlights / Solutions
Outcome / Results
Gallery / Screenshots


Lessons Learned / Reflection
- Present scientific content in a way that felt approachable and visually engaging.
- Ensure all design elements aligned with strict healthcare compliance guidelines.
- Create an intuitive user journey for both healthcare professionals and general audiences.
- Research & Ideation — Reviewed brand materials and scientific manuscripts to understand the tone and target audience.
- Wireframes & Layouts — Sketched early layout concepts focusing on clarity and information hierarchy.
- Design & Iteration — Developed responsive web designs in Figma and created custom iconography and UI elements to simplify navigation.
- Final Assets & Delivery — Delivered full-page designs, component libraries, and export-ready assets for development.
- Crafted a cohesive visual language that balanced professionalism with accessibility.
- Designed a bespoke icon set to represent key treatment concepts.
- Collaborated with copywriters and developers to ensure seamless content integration.
Client / Role: Minds + Assembly / Associate Designer
Duration: August 2021 – August 2022
Overview
IL31Role.com is a campaign website created to support the launch of a pharmaceutical product. The goal was to design a clean, informative, and user-friendly interface that communicated complex healthcare information clearly while maintaining brand integrity.
Challenges & Goals
My Approach & Process
Key Highlights / Solutions
Tools Used
Figma, Adobe Illustrator, Adobe Photoshop, After Effects (for prototype motion), Microsoft Office
Outcome / Results
The campaign site successfully launched with positive feedback from both internal teams and external users. The design improved readability and engagement metrics across the campaign’s digital touchpoints.
Gallery / Screenshots
![Homepage](https://www.twine.net/signin
Lessons Learned / Reflection
This project strengthened my ability to simplify complex, technical information into digestible visuals. It also refined my attention to detail when designing for highly regulated industries like healthcare.
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