Magazine Design

To help new Chevrolet owners get more from their vehicles and deepen their relationship with the Chrevrolet brand, Chevy New Roads Magazine was created to tell the stories of the American experience as seen through the windshield of a Chevy. In each issue, there were inspirational owner stories, how-to tips stories, road trip features, profiles of Chevrolet designers and engineers, and stories of what the vehicles make possible in consumers life.

There was a 48-page print version distributed three times per year as well as a monthly digital content calendar of stories enhanced with video, animation, motion and/or slideshows to help engage the audience.

The program has won awards within several categories: strategy, design, art direction, writing and production.