I am a final year fashion journalism and content creation student at UAL, eager to kick-start my post-graduate career. I bring a strong foundation in fashion journalism, content creation, and social-first storytelling, with hands-on experience across PR, broadcast editing, and trend-led digital publishing. I’ve created engaging editorial and social media content across fashion, beauty, and lifestyle, with platform-specific work for TikTok, Instagram, YouTube, and WordPress. I excel at working in fast-paced editorial environments, producing trend-driven, brand-aligned content, and collaborating with teams to deliver compelling, audience-focused stories.

Laaibah Amjad

I am a final year fashion journalism and content creation student at UAL, eager to kick-start my post-graduate career. I bring a strong foundation in fashion journalism, content creation, and social-first storytelling, with hands-on experience across PR, broadcast editing, and trend-led digital publishing. I’ve created engaging editorial and social media content across fashion, beauty, and lifestyle, with platform-specific work for TikTok, Instagram, YouTube, and WordPress. I excel at working in fast-paced editorial environments, producing trend-driven, brand-aligned content, and collaborating with teams to deliver compelling, audience-focused stories.

Available to hire

I am a final year fashion journalism and content creation student at UAL, eager to kick-start my post-graduate career. I bring a strong foundation in fashion journalism, content creation, and social-first storytelling, with hands-on experience across PR, broadcast editing, and trend-led digital publishing.

I’ve created engaging editorial and social media content across fashion, beauty, and lifestyle, with platform-specific work for TikTok, Instagram, YouTube, and WordPress. I excel at working in fast-paced editorial environments, producing trend-driven, brand-aligned content, and collaborating with teams to deliver compelling, audience-focused stories.

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Experience Level

Expert
Expert
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Intermediate
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Work Experience

Broadcast Editor at Shift London
October 1, 2025 - December 31, 2025
Edited and gave feedback on broadcast contents; knowledge of YouTube’s algorithm; edited and published articles via WordPress; published videos via YouTube Studio.
Fashion Printer at NKCD London
February 1, 2025 - April 30, 2025
Sent out and returned samples via Launchmetrics; created mailers and clippings for clients (Tommy Hilfiger, Tory Burch and Diesel).
Lead Ambassador at Adobe Express
November 1, 2025 - Present
Produced content highlighting tools and features; supported campaigns and student engagement.
Content Creator at Diversity Hire
April 1, 2026 - April 30, 2026
Runner for photoshoot; filmed TikTok and BTS on digital camera.
Merchandise Assistant at National Merchandise
March 1, 2022 - September 30, 2022
Organising garments for optimal customer experience and sales; completing till duties.
Seasonal Stylist at Babble & Goose
October 1, 2024 - December 31, 2024
Organising the shop floor for optimal customer experience, advising clients, completing till duties, and monitoring inventory.
PR & Marketing Intern at Jennie Holland PR
July 1, 2024 - August 31, 2024
Content creation, including blogs and press releases; gained knowledge on social media strategy.

Education

Fashion Journalism & Content Creation at London College of Fashion
January 1, 2023 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Software & Internet

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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