Great Southern Nights

For the past five years, I’ve been the Design & Digital Lead for Great Southern Nights — an initiative backed by ARIA and Destination NSW, celebrating live music across 300+ gigs annually. I joined at its inception in 2020, and helped shape the brand from scratch, leading creative across social, email, partner campaigns, and precinct activations. From high-volume content delivery to big-picture brand storytelling, I know what it takes to bring large-scale events to life both visually and strategically.

I’ve developed and scheduled organic and paid content across Instagram, Facebook, TikTok, and YouTube (using Hootsuite, Meta Business Suite, and platform-native tools), coordinated closely with music industry partners and media outlets like Concrete Playground and Scenestr, and overseen the design and deployment of email campaigns to a growing national audience. In 2025, the campaign saw 37,000+ tickets sold, 54% growth in our subscriber base, and a 72 million media reach — results that speak to thoughtful creative, timely storytelling, and community-first content.