I am a marketing and operations professional with over 8 years of experience driving growth and engagement in the technology and managed healthcare sectors. I specialize in building B2B marketing engines, identifying key talent needs, and developing full-funnel systems that acquire and retain customers across multiple channels including web, email, and outbound marketing. I have a proven track record of leading cross-functional teams and executing data-driven marketing initiatives that accelerate growth and streamline processes. My expertise includes developing GTM strategies for multiple product verticals, life cycle marketing strategies to support self-serve sales, and spearheading comprehensive rebranding focused on digital UX and storytelling to elevate company positioning.…

Lindsay Noland

I am a marketing and operations professional with over 8 years of experience driving growth and engagement in the technology and managed healthcare sectors. I specialize in building B2B marketing engines, identifying key talent needs, and developing full-funnel systems that acquire and retain customers across multiple channels including web, email, and outbound marketing. I have a proven track record of leading cross-functional teams and executing data-driven marketing initiatives that accelerate growth and streamline processes. My expertise includes developing GTM strategies for multiple product verticals, life cycle marketing strategies to support self-serve sales, and spearheading comprehensive rebranding focused on digital UX and storytelling to elevate company positioning.…

Available to hire

I am a marketing and operations professional with over 8 years of experience driving growth and engagement in the technology and managed healthcare sectors. I specialize in building B2B marketing engines, identifying key talent needs, and developing full-funnel systems that acquire and retain customers across multiple channels including web, email, and outbound marketing.

I have a proven track record of leading cross-functional teams and executing data-driven marketing initiatives that accelerate growth and streamline processes. My expertise includes developing GTM strategies for multiple product verticals, life cycle marketing strategies to support self-serve sales, and spearheading comprehensive rebranding focused on digital UX and storytelling to elevate company positioning.

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Language

English
Fluent

Work Experience

Senior Marketing Manager at Pocketalk
January 1, 2022 - December 31, 2025
Began as a solo marketing team member and identified talent gaps leading to a 200% increase in the global marketing team. Led agency partnerships including onboarding three agency partners to implement industry-leading initiatives cost-effectively. Spearheaded a company rebrand emphasizing digital platforms that accelerated sales leads by 175% and surpassed annual sales goals within six months of rollout. Designed website UX to enhance user experience and visual design updates. Developed and executed a strategic B2B marketing plan leading to a 2,610% increase in LinkedIn audience growth and 250% increase in engagement across social channels, with consistent 65% open rates for email campaigns. Developed standard operating procedure for over 100 industry conferences to ensure brand consistency and managed logistics. Collaborated cross-functionally with global partners to align brand standards and business strategies.
Business Process Analyst at Optum
January 1, 2020 - December 31, 2022
Managed engagement strategies for 250 Optum-Boulder Community Health employees, earning “Best Places to Work” nominations and consistent employee engagement scores of 85% or above. Oversaw cross-functional projects across Clinical Continuum, Revenue Cycle, and Analytics to optimize processes and stakeholder engagement. Created executive-level reports and newsletters guiding benefits, policy, and procedure to support above industry retention rates. Supported change management and cultural alignment initiatives across departments. Led client satisfaction survey administration and executive reporting achieving 100% participation and identifying a representative Net Promoter Score. Partnered with operations leaders to meet contractual obligations and strategic objectives.
Community Engagement Manager at UnitedHealthcare
January 1, 2018 - December 31, 2020
Coordinated 30+ monthly outreach events to boost brand awareness and support member retention. Built and managed partnerships with over 50 providers and brokers, enhancing member experience and supporting a 15% increase in enrollment. Tracked 300+ outreach touchpoints quarterly using CRM tools such as Salesforce to analyze sales performance and outcomes. Designed marketing collateral for community organizations and healthcare partners.
Senior Marketing Manager at Pocketalk
January 1, 2022 - December 31, 2025
Began as a solo marketing team member; identified talent gaps that lead to a 200% increase in global marketing team. Led agency partnerships including the onboarding of three agency partners to implement industry-leading initiatives and supplement talent gaps through cost-effective strategies. Spearheaded company rebrand with emphasis on digital platforms that accelerated sales leads by 175% and surpassing annual sales goals within six months of full rollout. Designed website UX to enhance user experience, content strategy, and visual design updates to drive engagement. Developed and executed a strategic B2B marketing plan leading to a 2,610% increase in LinkedIn audience growth, 250% increase in engagement across social channels and consistent 65% open rates for email marketing campaigns. Developed standard operating procedure to execute over 100 industry conferences, managing end-to-end logistics and ensuring brand consistency. Collaborated cross-functionally with global partners to
Business Process Analyst at Optum
January 1, 2020 - December 31, 2022
Managed engagement strategies for 250 Optum-Boulder Community Health employees, earning “Best Places to Work” nominations and consistent employee engagement scores of 85% or above. Oversaw cross-functional projects across Clinical Continuum, Revenue Cycle, and Analytics to optimize processes and stakeholder engagement. Created executive-level reports and newsletters that captured employee engagement and sentiment guiding benefits, policy and procedure to support above industry retention rates. Supported change management and cultural alignment initiatives across departments. Led client satisfaction survey administration and executive reporting to achieve 100% participation and identify a representative Net Promoter Score. Partnered with operations leaders to fulfill contractual obligations and strategic objectives.
Community Engagement Manager at UnitedHealthcare
January 1, 2018 - December 31, 2020
Coordinated 30+ monthly outreach events to boost brand awareness and support member retention. Built and managed partnerships with 50+ providers and brokers, enhancing the member experience and supporting a 15% increase in enrollment. Tracked 300+ outreach touchpoints quarterly using CRM tools, such as Salesforce, to analyze sales performance and outcomes. Designed marketing collateral for community organizations and healthcare partners.
Senior Marketing Manager at Pocketalk
January 1, 2022 - December 31, 2025
Began as a solo marketing team member; identified talent gaps that lead to a 200% increase in the global marketing team. Led agency partnerships including onboarding of three agency partners to implement industry-leading initiatives and supplement talent gaps through cost-effective strategies. Spearheaded company rebrand emphasizing digital platforms accelerating sales leads by 175% and surpassing annual sales goals within six months of full rollout. Designed website UX to enhance user experience, content strategy, and visual design updates to drive engagement. Developed and executed a strategic B2B marketing plan with a 2,610% increase in LinkedIn audience, 250% increase in social engagement, and consistent 65%+ open rates for email campaigns. Developed standard operating procedures for over 100 industry conferences ensuring brand consistency. Collaborated cross-functionally with global partners to align brand standards and business objectives.
Business Process Analyst at Optum
January 1, 2020 - December 31, 2022
Managed engagement strategies for 250 Optum-Boulder Community Health employees, earning 'Best Places to Work' nominations and consistent employee engagement scores above 85%. Oversaw cross-functional projects across Clinical Continuum, Revenue Cycle, and Analytics to optimize processes and stakeholder engagement. Created executive-level reports and newsletters capturing employee engagement and sentiment to guide benefits and policy supporting above industry retention rates. Supported change management and cultural alignment initiatives across departments. Led client satisfaction survey administration and executive reporting, achieving 100% participation and identifying a representative Net Promoter Score. Partnered with operations leaders to fulfill contractual obligations and strategic objectives.
Community Engagement Manager at UnitedHealthcare
January 1, 2018 - December 31, 2020
Coordinated 30+ monthly outreach events to boost brand awareness and support member retention. Built and managed partnerships with 50+ providers and brokers, enhancing the member experience and supporting a 15% increase in enrollment. Tracked over 300 outreach touchpoints quarterly using CRM tools like Salesforce to analyze sales performance and outcomes. Designed marketing collateral for community organizations and healthcare partners.
Senior Marketing Manager at Pocketalk
January 1, 2020 - Present
Built Pocketalk's B2B marketing engine from the ground up, identifying key talent needs that drove a 200% increase in global marketing headcount. Developed full-funnel systems to acquire and retain customers across web, email, and outbound channels, resulting in a 175% increase in qualified leads and exceeding annual sales targets within six months. Spearheaded a comprehensive rebrand focused on digital UX and storytelling, elevating the company's positioning in the translation technology space. Led GTM strategy and execution for multiple product verticals, translating complex capabilities into user-centric value propositions. Owned lifecycle marketing strategy and processes, supporting a self-serve sales motion while collaborating closely with sales and product teams. Developed B2B growth strategy achieving a 2610% increase in LinkedIn audience, 250% engagement increase across social channels, and consistent 65%+ email open rates. Managed launch of multiple B2B verticals targeting mul
Business Process Analyst at Optum
January 1, 2020 - August 11, 2025
Acted as a cross-functional operator, partnering with clinical, revenue, and analytics teams to align process improvement with stakeholder engagement. Led internal communications and executive reporting using data to inform people strategy, guiding decisions around benefits and organizational culture. Created executive-level reports and newsletters that captured employee engagement and sentiment guiding benefits, policy, and procedure to support above industry retention rates. Supported change management initiatives across departments, helping drive adoption and buy-in for strategic programs. Led client satisfaction survey administration and executive reporting to achieve 100% participation and identify a representative Net Promoter Score. Coordinated 30+ monthly outreach events to boost brand awareness and support member retention. Built and managed a network of 50+ providers and brokers, enhancing the member experience and supporting a 15% increase in enrollment. Tracked 300+ outreac
Community Engagement Manager at United Healthcare
January 1, 2022 - August 11, 2025
Acted as a cross-functional operator, partnering with clinical, revenue, and analytics teams to align process improvement with stakeholder engagement. Led internal communications and executive reporting using data to inform people strategy, guiding decisions around benefits and organizational culture. Created executive-level reports and newsletters that captured employee engagement and sentiment guiding benefits, policy, and procedure to support above industry retention rates. Supported change management initiatives across departments, helping drive adoption and buy-in for strategic programs. Led client satisfaction survey administration and executive reporting to achieve 100% participation and identify a representative Net Promoter Score. Coordinated 30+ monthly outreach events to boost brand awareness and support member retention. Built and managed a network of 50+ providers and brokers, enhancing the member experience and supporting a 15% increase in enrollment. Tracked 300+ outreac

Education

Master of Arts at Saint Mary’s University
January 1, 2015 - December 31, 2017
Bachelor of Arts at University of St. Thomas
January 1, 2011 - December 31, 2015
Master of Arts at Saint Mary’s University
January 1, 2015 - December 31, 2017
Bachelor of Arts at University of St. Thomas
January 1, 2011 - December 31, 2015
Master of Arts at Saint Mary’s University
January 1, 2015 - December 31, 2017
Bachelor of Arts at University of St. Thomas
January 1, 2011 - December 31, 2015
Master of Arts, Psychology at Saint Mary's University
January 1, 2015 - January 1, 2017
Bachelor of Arts, Psychology at University of St. Thomas
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Software & Internet, Professional Services, Media & Entertainment