01_PURPLE SQUARE-Piazze Divergenti_Visual Identity

PURPLE SQUARE_Piazze Divergenti is a dynamic network of virtual and physical piazzas, inspired by Michela Murgia’s vision of activism, dialogue, and community. Rooted in intersectional feminism, decolonial thought, and transfeminism, it fosters education and collective action on issues like gender violence, climate justice, and systemic discrimination.

This proposal envisions a visual identity system that goes beyond a static logo, creating a living, adaptable design language. At its core, the symbol interlocks squares, hearts, and the letter “P” to represent connection, inclusivity, and shared purpose. The system forms a flexible pattern of expanding piazzas—spaces of exchange, resistance, and collaboration. It is designed to be modular and scalable, ensuring adaptability across digital and physical environments. Whether applied to social media, printed materials, or public interventions, the identity remains bold, recognizable, and ever-evolving, mirroring PURPLE SQUARE’s mission: a growing, fluid platform where activism, conversation, and solidarity shape a more just world.