02_Museo Violeta Parra-Proposal Rebranding

Proposal for the rebranding of the museum dedicated to the Chilean artist Violeta Parra was created during the Master in Graphic Design and Digital Environment at laBasad.

The new visual identity comes from the eclectic artistic universe that this extraordinary female artist produced in all her forms of art and it was deeply inspired by her unique gift to meaningfully represent the traditional-popular folklore of Chelan culture, but at the same time, the ability to project all this verbal and visual powerful language into a very contemporary and universal dimension.

The proposed colorful and multiform graphic universe can be used and translated in multiple ways and configurations to allow a great flexibility to express all the activities and social initiatives that Museo Violeta Parra generously offers to the local community and to all the visitors.