05_CitMaBon Fresh Pasta Shop-Visual Identity & Illustrations

CitMaBon is an artisan pasta shop and restaurant in Asti that blends tradition and innovation, offering a world of flavor where “Tiny but Tasty” reigns. The branding reflects this ethos with a compact, structured logo featuring an open perimeter line housing the name “CitMaBon.” The brand celebrates Asti’s gastronomic heritage, supports local producers, and creates a welcoming, joyful atmosphere. Its personality is vibrant yet approachable, refined yet unpretentious, embodying the simple pleasures of life.

Custom illustrations are central to CitMaBon’s identity, featuring oversized, part-human, part-pasta characters inspired by local shapes like tajarin and agnolotti. These joyful figures adorn the façade, walls, packaging, and stationery, creating a warm, friendly vibe. The space is designed to evoke an intense concentration of flavor and togetherness, with giant, smiling characters squeezing around tables to welcome guests, sharing the essence of CitMaBon’s experience.