Twine

06_Barbadoro Winery- Visual Identity + UI

Marcello Licitra
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BARBADORO winery set the task of creating a concept, brand identity and website design for their ecological wines and handmade organic products.
The history of BARBADORO winery finds its origins in the early 1900s when grandfather Don Michele began to devote the land to the cultivation of the wine with traditional methods, thanks to which even today they obtain a rewarded wine that is produced in a traditional but also innovative way. All this valuable knowledge and experience acquired over the years was passed on to the following generations of the family.

This idea of legacy and continuity led us to create “BARBADORO - Vite in Evoluzione”(Evolving Lives). A dynamic brand now speaking to a cross generational audience and where each wine has the name inspired of a member of the family and, through the extension of the typography, several evolutions take place creating stretched words and graphic patterns.The horizontality of the lines created by the stretched typography also echoes the horizontal lines of the surrounding landscape and the vineyards.