08_APILIOTIS Handmade Jewellery Brand Design/Direction + UX/UI

APILIOTIS_handmade jewellery is a powerful brand owned, founded and led by women.
Their jewellery creates objects inspired from personal memories and emotions. Their goal is to be part of your own experiences forming a material co-existence within their community.
They create all their designs by hand and their materials are recycled silver and locally sourced semiprecious gemstones. Their inspiration comes from memories and they believe that jewellery is a form of expression and we want to produce robust and timeless designs. APILIOTIS focuses on timeless designs with curvy lines that stand out. They want their Jewellery to be part of your daily life and be “charged” with memories. In this way they feel that the user and the creator form a material connection.

APILIOTIS is pro sustainability and solidarity in communities and they are trying their production to have minimal impact to the environment but also the local community they are part of.