09_ARVELE Visual Identity, Naming, Creative Direction, UI

With its name inspired by the Piedmontese word for ‘to reveal,’ Arvelé was born from the idea of uncovering the hidden beauty in the everyday. We worked to shape a brand identity that reflects this essence, creating a seamless blend of past and present.

From the conceptualization of the name to designing a timeless visual and verbal identity, we carefully crafted every detail. The creative direction celebrates tradition with a modern twist, while the bespoke website becomes a digital home for Arvelé’s philosophy.
From the bespoke website to social platforms, every detail enhances the brand’s storytelling, bringing its values to life in the digital realm. In collaboration with Recode Agency we extended this vision to social media, curating an online presence that resonates deeply with the brand’s values. Arvelé invites us to rediscover the extraordinary in the familiar, reimagining spaces with a balance of warmth and uniqueness.