Mariam El karimi

Available to hire

I’m a digital marketing and communication professional with hands-on experience managing websites (WordPress and Wix), improving visibility through technical SEO, and tracking performance with GA4 and Looker Studio.

About

I’m a digital marketing and communication professional with hands-on experience managing websites (WordPress and Wix), improving visibility through technical SEO, and tracking performance with GA4 and Looker Studio. I’ve led multiple web projects end-to-end (from requirements to launch), coordinated contributors, and created SEO-optimized content. In parallel, I manage social media and community engagement, build email campaigns (Brevo), and develop influencer and press relations actions to support brand awareness and growth.

  • 5 years' experience
  • Joined February 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Professional Services
  • Retail

Work experience· 8 roles

Marketing Manager · King ColisSep 2025 – Present · 1 yr 3 mos

Led marketing strategy, updated and managed Wix website, conducted technical SEO audits (Screaming Frog, Google Search Console, Semrush), ran influencer marketing, social media management, press relations, media outreach, and analytics reporting (Google Analytics 4, Looker Studio, Excel). Implemented email marketing campaigns with Brevo.

Responsable Marketing · King ColisSep 2025 – Present · 1 yr 3 mos

Mise à jour et gestion du site internet (Wix); audits SEO techniques (balises, maillage, vitesse) avec Screaming Frog, Google Search Console, Semrush. Marketing d’influence: recherche d’influenceurs et suivis de collaborations (Modash, GetBarter, InfluBee). Gestion des réseaux sociaux: création de contenus, programmation des publications et suivis performances. Relations presse: rédaction et envoi de communiqués; gestion des demandes médias. Recherche de médias et prise de contact. Participation à la stratégie de communication autour de la vente de colis. Reporting et analyse des performances via Google Analytics 4, Looker Studio et Tableau.

Digital Communication & Marketing Officer · ARRAE EngineeringJan 2023 – Aug 2025 · 2 yrs 8 mos

Led 4 WordPress website projects from requirements to launch; optimized for responsiveness and technical SEO; integrated content with Yoast SEO and Elementor; maintained plugins; monitored SEO with Google Search Console and Ahrefs; managed social media (Facebook, Instagram) with Canva, Illustrator, Photoshop, Premiere Pro; KPI reporting via Google Analytics and Looker Studio; publication planning using Trello; Agile methodology.

Digital Communication Officer · MC Nuits-Saint-GeorgesSep 2022 – Aug 2023 · 1 yr
Chargée de Communication Digitale - Alternance · MJC Nuits-Saint-GeorgesSep 2022 – Aug 2023 · 1 yr
Alternance en Développement Web et SEO · ARRA EngineeringSep 2022 – Aug 2023 · 1 yr
WordPress Developer · GMSolutionJan 2020 – Aug 2020 · 8 mos
WordPress Developer · Mark NetSep 2018 – Nov 2019 · 1 yr 3 mos

Education· 7

MBA Expert Marketing Digital · My Digital School Paris2023 – 2025
Licence pro e-commerce et marketing numérique · My Digital School Paris2022 – 2023
BUT métiers du multimedia et de l'internet · Université de Picardie Jules Verne2021 – 2022
Diplôme de Techniciens spécialisés en Développement Multimédia · Université de Bourgogne2017 – 2019

Certifications and awards· 6

Permis B2030 – 2026
Specialized Technical Diploma in Multimedia Development2017 – 2019
MBA in Digital Marketing (Expert level)2023 – 2025
Professional Bachelor's in E-commerce & Digital Marketing2022 – 2023

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