B2B SaaS Product Explainer

The assignment from PItcher was to create a SaaS explainer for our client AB InBev. The explainer should feature a hero salesman on a normal day, and show how our AI product made his work easier and more productive. It should also be modular, so that the same video could be easily reconstructed for other clients and industries. They wanted a look that was fresh and surprising in a B2B context.

I pitched the concept, co-wrote the script with the stakeholders, conducted lookdev, generated all AI, composited elements in After Effects, recorded my own VO (and replaced with ElevenLabs), and edited it all together in Premiere Pro.