GustiAmo - Buono e Genuino

It is a content creation project aimed at showcasing the identity of a biological store, highlighting its products, values, and philosophy through authentic and everyday storytelling.
I handle the brand’s entire digital presence, from creating photo and video content to managing the Instagram page, taking care of copywriting, tone of voice, and editorial strategy.
It’s an all-around role that combines visual storytelling and social media communication, with the goal of making the store recognizable, approachable, and true to its genuine spirit