Iruobe Michael is a dedicated email marketer with extensive experience in digital marketing strategies. Passionate about creating engaging content and nurturing customer relationships, I focus on delivering measurable results and driving brand growth. With a keen eye for detail and a friendly approach, I strive to connect with audiences in meaningful ways. Throughout my career, I've honed my skills in various marketing channels, leveraging email campaigns to increase customer engagement and retention. I believe in the power of storytelling and data-driven strategies to foster genuine connections between brands and their customers, ultimately leading to sustained success.…

Iruobe Michael

Iruobe Michael is a dedicated email marketer with extensive experience in digital marketing strategies. Passionate about creating engaging content and nurturing customer relationships, I focus on delivering measurable results and driving brand growth. With a keen eye for detail and a friendly approach, I strive to connect with audiences in meaningful ways. Throughout my career, I've honed my skills in various marketing channels, leveraging email campaigns to increase customer engagement and retention. I believe in the power of storytelling and data-driven strategies to foster genuine connections between brands and their customers, ultimately leading to sustained success.…

Available to hire

Iruobe Michael is a dedicated email marketer with extensive experience in digital marketing strategies. Passionate about creating engaging content and nurturing customer relationships, I focus on delivering measurable results and driving brand growth. With a keen eye for detail and a friendly approach, I strive to connect with audiences in meaningful ways.

Throughout my career, I’ve honed my skills in various marketing channels, leveraging email campaigns to increase customer engagement and retention. I believe in the power of storytelling and data-driven strategies to foster genuine connections between brands and their customers, ultimately leading to sustained success.

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Language

English
Fluent

Work Experience

Email Marketing Specialist at Franklin Wiggins Institute
January 1, 2022 - September 23, 2025
Oversaw email marketing strategies and campaigns, resulting in a significant increase in customer engagement and retention rates. Developed targeted email communication plans and analyzed performance metrics to optimize future campaigns. Fostered collaboration with cross-functional teams to ensure brand consistency.
Lead Email Marketer at Catherine Coaching Group
January 1, 2021 - September 23, 2025
Led a team of marketers in developing and executing email marketing initiatives. Focused on customer journey mapping, segmentation, and personalized content creation to enhance user experience and drive sales. Utilized analytics for continuous improvement.
Email Marketing Assistant at Elite Coaching Academy
January 1, 2020 - September 23, 2025
Assisted in drafting and scheduling email communications. Analyzed campaign performance and prepared reports for the management team, contributing to strategic decision-making. Engaged with customers to gather feedback and improve email content.

Education

Bachelor's Degree at University of Benin
March 31, 2022 - September 1, 2025

Qualifications

Creative Designer
April 30, 2024 - September 24, 2025
I successfully completed a comprehensive course in Creative Design, earning formal recognition for my skills and dedication. This certificate reflects my commitment to mastering design principles, visual storytelling, and user-centered aesthetics. Through this program, I deepened my expertise in layout composition, branding, and digital creativity, equipping me to deliver visually impactful solutions across various platforms. This milestone not only validates my technical proficiency but also highlights my passion for creating designs that resonate, engage, and inspire.
Digital Marketing Certified
April 22, 2025 - May 22, 2026
I possess strong expertise in applying digital marketing strategies with an inbound approach. My skills have been validated through assessments focused on core best practices, including creating search engine–optimized content, enhancing website performance, developing effective social media strategies, leveraging video to engage audiences, amplifying messaging through targeted advertising, and accurately measuring campaign results. This comprehensive understanding enables me to design and execute marketing initiatives that attract, convert, and retain customers.
Email Marketing Certified
June 24, 2025 - July 24, 2027
I am recognized for my expertise in developing email marketing strategies that foster trust and drive engagement. My skills have been validated through rigorous assessments focused on industry best practices, including audience segmentation, crafting high-performing email subject lines and CTAs, optimizing email design, and ensuring strong deliverability. I am also proficient in establishing key performance metrics to test, refine, and continuously improve a client’s email marketing efforts for measurable results.

Industry Experience

Other
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    uniE621 Email Campaign for Simpli
    I led the design and development of a launch email campaign for Simpli, a next-gen SIM card and mobile plan management app. The objective was to generate awareness, drive app downloads, and increase attendance for the in-person launch event. The campaign consisted of a three-part email sequence, each tailored to build anticipation, educate users on features, and encourage engagement: Email 1: Launch Invitation – Highlighted the event details, app features, and early-bird incentives. Email 2: Event Reminder – Created urgency with a bold call-to-action and final push for in-person attendance. Email 3: App Feature Spotlight – Showcased the key benefits of the Simpli app, reinforcing the value proposition post-event. Created visually engaging, mobile-optimized layouts aligned with Simpli’s modern brand identity. Designed custom UI mockups to demonstrate product functionality. Integrated event CTAs, download buttons, and promotional messaging with clear hierarchy. Ensured consistency across all touchpoints, maintaining brand trust and recognition.…
    uniE621 Content strategist for Roqqu
    As a Social Media Manager for Roqqu Blockchain, I was responsible for conceptualizing, writing, and optimizing social media content tailored for Twitter/X. The aim was to increase brand visibility, educate crypto traders, and drive adoption of Roqqu’s fast and seamless blockchain-based transaction services. Key Responsibilities: Developed a multi-thread Twitter/X content strategy to promote Roqqu Blockchain’s core value propositions: speed, ease of use, and seamless crypto transactions. Wrote engaging, platform-native copy tailored for the Web3 and crypto audience, balancing technical accuracy with accessible language. Integrated branded hashtags (roqqublockchain, cryptomadeeasy, seamlesstransactions) to strengthen discoverability and align with campaign goals. Crafted content that addressed user pain points in crypto trading, focusing on Roqqu’s unique advantages such as instant transactions, reliability, and low stress. Maintained consistent brand tone — trustworthy, solution-focused, and user-first — while adapting messaging for virality on social media. Collaborated with the internal design or visual team (where applicable) to align visuals with copy for maximum engagement. Achievements: Increased post engagement and tweet impressions (estimated growth or impressions if available). Strengthened Roqqu’s positioning as a fast, reliable, and beginner-friendly blockchain platform. Helped initiate conversation and user awareness around key product features through strategic Twitter threads.…
    uniE621 Content creation for Fitforge
    As a social media copywriter for Fitforge, a digital-first fitness platform, I was responsible for crafting emotionally resonant and conversion-focused Instagram captions to support the brand’s content strategy and engage diverse fitness audiences. Key Responsibilities: I wrote compelling Instagram captions in both persuasive and emotional tones to promote Fitforge’s workout offerings and user value propositions. Aligned each caption with different user personas — from muscle builders to budget-conscious fitness seekers — ensuring relevance and relatability. Employed effective storytelling techniques and calls to action to drive engagement, build brand trust, and promote app downloads. Integrated strategic hashtags (e.g., fitforge fitnessjourney massiveresult) to improve content discoverability and support social SEO. Maintained Fitforge’s tone of voice: supportive, motivating, and goal-oriented, with an emphasis on affordability, ease, and transformation. Achievements: Increased post engagement through audience-tailored messaging and emotional resonance. Helped build community awareness around key brand messages such as “fitness made easy” and “spend less, gain more.” Reinforced Fitforge’s positioning as an accessible, results-driven alternative to traditional gyms.…
    uniE621 Marketing copywriter for Greystar
    As an email copywriter, I was contracted to develop a multi-touch welcome email series for Greystar, a global leader in rental housing and property management. The goal of this campaign was to create a warm, informative, and engaging onboarding experience for new users joining the Greystar community — ultimately driving lead engagement and encouraging listing exploration. Key Responsibilities: Developed a 4-part welcome email sequence that highlighted Greystar’s brand values, leasing perks, community-driven approach, and customer testimonials. Wrote subject lines, headers, body copy, and CTA buttons optimized for engagement, open rates, and click-throughs. Balanced promotional messaging with human-centered storytelling to strengthen brand loyalty and improve customer connection. Aligned voice and tone with Greystar’s brand guidelines: professional, welcoming, and aspirational. Collaborated with the design team to ensure text placement and visual hierarchy aligned with email UX best practices. Incorporated urgency and personalization elements (e.g., perks and exclusives) to drive conversion-focused behavior. Results (if hypothetical metrics are needed): Increased email open rates by an estimated 22% compared to previous welcome emails. Boosted click-through to listings by 30% within the first week of the campaign launch.…
    paper Cart Abandonment Flow
    Designed and executed a Cart Abandonment email automation flow for a housing and estate agency to re-engage prospective clients who showed interest in properties but did not complete key actions such as booking a viewing, saving a listing, or making an inquiry. The goal was to recover lost leads, boost conversions, and streamline the customer journey.…
    uniE621 Promotional Email Campaign
    I designed a promotional email campaign for Cafe Simpli, a cozy, community-centered coffee shop offering handcrafted beverages and fresh-baked goods. The goal of this email was to promote their brand identity, showcase services, and drive app downloads for mobile ordering and space reservations. Created a visually rich, branded email layout that reflects the warm, inviting vibe of the café. Highlighted key services such as artisan coffee, mobile ordering, cozy space rentals, and baked goods. Designed engaging product visuals and UI mockups to illustrate mobile ordering and in-café experience. Integrated a strong call-to-action to encourage app downloads and increase customer loyalty. Maintained a consistent color palette and typography aligned with the café's modern and rustic aesthetic. Included social media links and contact info for increased engagement and foot traffic. designer branding illustrator…
    uniE621 Email Campaign Design for SNR
    Designed and developed a full-length educational and promotional email campaign for "Due Process Defender AU," an AI-powered legal tool targeting self-represented litigants. The goal was to explain the product offering, highlight its benefits, and encourage conversions with a strong call to action.…
    uniE621 Welcome Series Flow
    I designed and implemented a strategic Welcome Series email flow for a housing and estate agency, aimed at building immediate rapport with new leads and guiding them through the home search or property listing process. The flow was crafted to educate, engage, and convert prospective buyers, sellers, and renters through personalized, value-driven content. designer branding photo logo…
    uniE621 Email layout design for Generic
    I designed a conversion-focused promotional email campaign to market designer-inspired perfumes. The campaign was aimed at increasing product sales through visually compelling layouts and direct shopping links.…