Mitch Bechtold

• Managed localization and versioning pipelines for high-volume audio content, ensuring seamless adaptation for local markets. • Directed and produced three TV commercials for advertising and marketing campaigns, distributed across broadcast TV and digital platforms. • Collaborated with the CEO and COO to establish a long-term marketing strategy and priorities. • Redesigned the brand guide documentation to reflect the singular style, language, and objectives.

Led creative direction for 10+ narrative audio series, designing high-quality story arcs, branching storylines, and dynamic dialogue for Pocket FM’s 600,000+ active listeners while increasing audience engagement for existing series by 16%. Developed marketing materials for app and Live Events to enhance brand identity and visibility. Mentored a team of junior writers, voice actors, and production staff, boosting workflow efficiency and productivity by 30% through effective task delegation and clear communication. Utilized generative AI tools (e.g., GPT) for content ideation, research, and source testing. Developed 15+ hours of new audio content monthly, incorporating diverse narrative genres that expanded the platform’s appeal and drove a 20% increase in audience engagement and retention.

Spearheaded the creation of a Middle Eastern Fantasy-RPG IP, leading narrative design, worldbuilding, and character development to craft a culturally immersive experience aligned with core RPG values. Directed narrative content across in-game systems and media formats, driving player engagement and integrated gameplay elements with engineering teams during internal development phases. Managed a team of writers and designers, overseeing production schedules while collaborating with cross-functional teams to resolve development challenges and ensure milestone objectives were reached. Developed and presented a successful pitch, securing $400,000 in seed funding for the project’s initial phases, demonstrating the IP’s potential and market value.