I am Nowinna, a versatile designer with a passion for crafting visually compelling and user-friendly digital experiences. I specialize in graphic, web, and UX design, with strong skills in WordPress, Shopify, and SEO, and a track record of delivering polished branding and marketing assets. Over the years I have collaborated with startups and agencies, led creative directions, and managed projects from concept to completion. I value clear communication, meticulous attention to detail, and building long-term relationships with clients and teammates.

Nowinna D’ vicca Ybañez Pacaldo

I am Nowinna, a versatile designer with a passion for crafting visually compelling and user-friendly digital experiences. I specialize in graphic, web, and UX design, with strong skills in WordPress, Shopify, and SEO, and a track record of delivering polished branding and marketing assets. Over the years I have collaborated with startups and agencies, led creative directions, and managed projects from concept to completion. I value clear communication, meticulous attention to detail, and building long-term relationships with clients and teammates.

Available to hire

I am Nowinna, a versatile designer with a passion for crafting visually compelling and user-friendly digital experiences. I specialize in graphic, web, and UX design, with strong skills in WordPress, Shopify, and SEO, and a track record of delivering polished branding and marketing assets.

Over the years I have collaborated with startups and agencies, led creative directions, and managed projects from concept to completion. I value clear communication, meticulous attention to detail, and building long-term relationships with clients and teammates.

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Language

English
Fluent

Work Experience

Adviser Services Consultant – Onboarding Specialist at New Zealand Financial Services Group
May 1, 2022 - July 1, 2025
Compliance and licensing requirements; onboarding of new members; ensuring all members meet industry requirements; tasks relating Professional Indemnity Insurance for Members; assist in administering basic system support to internal and external clients; answer commission queries; members levy enquiries and maintenance; exit process for adviser’s leaving the group; collating/batching/storing of online documents; supporting wider teams and other duties as required; accountable for meeting service levels.
Adviser Services Consultant – Onboarding Specialist at NZFSG
May 1, 2022 - July 1, 2025
Responsible for compliance and licensing requirements, onboarding new members in an accurate and timely manner, ensuring members meet industry requirements, handling Professional Indemnity Insurance requirements for members, providing basic system support to internal and external clients, answering commission queries with suppliers, addressing member levy inquiries and maintenance, managing the exit process for advisers leaving the group, and collating/storing online documents while supporting wider teams and maintaining service levels.
UI/UX Designer at Agile Wave Technologies (Mentis Global)
January 1, 2022 - January 1, 2022
Led design work and contributed to UI/UX design; responsibilities included graphic design, marketing materials, client relationships, and marketing/tool usage. Proficient in Adobe Creative Suite; HTML/CSS; familiar with Scrum and Agile methodologies; proficient with numerous software and systems (Illion statements, Tableau, ClickUp, JIRA, WordPress, Mailchimp, Microsoft Office, MyCRM).
Adviser Services Consultant - Onboarding Specialist at NZFSG
January 1, 2022 - October 27, 2025
Created visual design prototypes, designed icons, and developed solutions for a new navigation system. Developed marketing materials including logos, brochures, newsletters, presentations, and online advertisements. Assisted in online marketing strategies for clients. Set up, optimised, and reviewed Google Analytics tags to ensure data quality. Prepared and updated report templates according to client requirements. Kept up to date with the latest SEO guidelines and trends. Developed and executed integrated marketing campaigns to generate high-quality leads through digital channels.
UI/UX Designer at Agile Wave Technologies (Mentis Global)
September 1, 2020 - April 1, 2022
Created visual design prototypes, designed icons, and developed solutions for a new navigation system. Developed marketing programs (logos, brochures, newsletters, presentations and online ads). Provided assistance in online marketing strategy execution; setting up, optimizing and reviewing Google Analytics tags; prepared and updated report templates; stayed up-to-date with SEO guidelines; developed integrated marketing campaigns that drive quality leads through digital channels.
UI/UX Designer at Agile Wave Technologies
September 1, 2020 - April 1, 2022
Created visual design prototypes and icons for a new navigation system; developed marketing materials (logos, brochures, newsletters, presentations, online ads); assisted in online marketing strategy; configured and reviewed Google Analytics tags; prepared/update report templates; stayed current with SEO guidelines and trends; developed integrated marketing campaigns driving leads through digital channels.
UI/IX Designer at Agile Wave Technologies
September 1, 2020 - April 1, 2022
Created visual design prototypes, designed icons, and developed solutions for a new navigation system. Developed marketing materials (logos, brochures, newsletters, presentations, online ads). Contributed to online marketing strategy, set up and reviewed Google Analytics tags, prepared/updated report templates, stayed updated with SEO guidelines, and developed integrated marketing campaigns to drive quality leads.
Graphic Designer at Bittn
February 1, 2019 - September 1, 2019
Responsible for creating/updating forms for clients and leading the design, development, and production of graphic layouts and materials.
Quality Control Specialist at MOPRO
June 1, 2017 - October 1, 2018
Checked websites’ quality before launch and presented final products to clients; reviewed over 100 user interfaces for functionality and adherence to design guidelines; reported bugs in the development.
Jr. Web Designer at MOPRO
February 1, 2017 - June 1, 2017
Designed site mock-ups for different types of websites (Business, Blogs, eCommerce); developed design strategy for client-requested changes.
Freelance Product, Graphic and Web Design at Self-employed / Freelance
July 1, 2016 - Present
Led design and creative direction for digital and physical products, designed toy products and packaging, created WordPress website designs focusing on UI, navigation, responsive layout, and user experience; conducted SEO analysis and optimization; developed visual assets and advertising creatives for social media and digital marketing campaigns.
Graphic Designer at Island Central Mactan
July 1, 2016 - January 1, 2017
Developed marketing programs (brochures, newsletters, presentations, online ads); led the design, development, and implementation of graphic layouts and production materials; oversaw budget usage for production.
Freelance Product and Graphic Design at More Steam Entertainment
July 1, 2016 - December 1, 2025
Developed online advertising campaigns for social media accounts and created toy products and packaging based on client requests; led design, development, and production of graphic layouts and materials.

Education

Bachelor of Fine Arts at University of San Carlos, Talamban, Cebu City, Philippines
January 1, 2011 - January 1, 2016
Bachelor of Fine Arts Major in Advertising Arts at University of San Carlos
June 1, 2010 - March 1, 2016
Bachelor of Fine Arts Major in Advertising Arts at University of San Carlos
June 1, 2010 - March 1, 2016
Bachelor of Fine Arts at University of San Carlos
June 1, 2010 - March 1, 2016

Qualifications

NZQA Level 7 Qualification
January 11, 2030 - October 27, 2025
NZQA Level 7 Qualification
January 11, 2030 - October 27, 2025
Bachelor of Fine Arts (Advertising Arts)
January 1, 2011 - January 1, 2016
Receiving and Responding to Workplace Communication Online Course
May 1, 2020 - January 25, 2026
A Proposed Total Advertising Campaign for Tourism
March 1, 2016 - January 25, 2026
Receiving and Responding to Workplace Communication Online Course
May 1, 2020 - January 25, 2026
A Proposed Total Advertising Campaign for Tourism Thesis Awardee
March 1, 2016 - January 25, 2026
Receiving and Responding to Workplace Communication Online Course
May 1, 2020 - June 29, 2026
Certification Course in Financial Management
March 1, 2024 - June 29, 2026
Effective Communication in the Workplace
July 1, 2024 - June 29, 2026
Thesis Awardee: A Proposed Total Advertising Campaign for Tourism
March 1, 2016 - June 29, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Financial Services