Creative leader with a passion for storytelling through design. With over 15 years of experience, I’ve led multidisciplinary design teams, bringing brands to life across digital, print, in-store, and social channels. I don’t just create visuals, I craft brand experiences that resonate deeply with audiences and inspire lasting connections. I thrive in fast-paced, collaborative environments where creativity flourishes, and I love championing ideas that push boundaries. From founding and building my own beauty brand, Butt Naked Body, to managing creative direction for established brands like Matchbox Kitchenware, I’ve experienced the challenges of brand building from both sides. With a hands-on approach and a deep understanding of market trends, I’m committed to leading teams that deliver world-class, innovative design solutions. ---------------- Experience: Company Director & Founder Butt Naked Body | 2016 – 2023 Creative Director & Brand Strategist Butt Naked Body | 2016 – 2023 The Huntd Creative | 2015 – Present Brand Manager Matchbox Kitchenware | 2015 – Present Graphic & Web Designer | Email Marketing Butt Naked Body | 2016 – Present Matchbox Kitchenware | 2015 – Present Aussie Farmer Direct | 2012 – 2015…Creative leader with a passion for storytelling through design. With over 15 years of experience, I’ve led multidisciplinary design teams, bringing brands to life across digital, print, in-store, and social channels. I don’t just create visuals, I craft brand experiences that resonate deeply with audiences and inspire lasting connections. I thrive in fast-paced, collaborative environments where creativity flourishes, and I love championing ideas that push boundaries. From founding and building my own beauty brand, Butt Naked Body, to managing creative direction for established brands like Matchbox Kitchenware, I’ve experienced the challenges of brand building from both sides. With a hands-on approach and a deep understanding of market trends, I’m committed to leading teams that deliver world-class, innovative design solutions. ---------------- Experience: Company Director & Founder Butt Naked Body | 2016 – 2023 Creative Director & Brand Strategist Butt Naked Body | 2016 – 2023 The Huntd Creative | 2015 – Present Brand Manager Matchbox Kitchenware | 2015 – Present Graphic & Web Designer | Email Marketing Butt Naked Body | 2016 – Present Matchbox Kitchenware | 2015 – Present Aussie Farmer Direct | 2012 – 2015WWW…
Creative leader with a passion for storytelling through design. With over 15 years of experience, I’ve led multidisciplinary design teams, bringing brands to life across digital, print, in-store, and social channels. I don’t just create visuals, I craft brand experiences that resonate deeply with audiences and inspire lasting connections. I thrive in fast-paced, collaborative environments where creativity flourishes, and I love championing ideas that push boundaries. From founding and building my own beauty brand, Butt Naked Body, to managing creative direction for established brands like Matchbox Kitchenware, I’ve experienced the challenges of brand building from both sides. With a hands-on approach and a deep understanding of market trends, I’m committed to leading teams that deliver world-class, innovative design solutions. ---------------- Experience: Company Director & Founder Butt Naked Body | 2016 – 2023 Creative Director & Brand Strategist Butt Naked Body | 2016 – 2023 The Huntd Creative | 2015 – Present Brand Manager Matchbox Kitchenware | 2015 – Present Graphic & Web Designer | Email Marketing Butt Naked Body | 2016 – Present Matchbox Kitchenware | 2015 – Present Aussie Farmer Direct | 2012 – 2015…Creative leader with a passion for storytelling through design. With over 15 years of experience, I’ve led multidisciplinary design teams, bringing brands to life across digital, print, in-store, and social channels. I don’t just create visuals, I craft brand experiences that resonate deeply with audiences and inspire lasting connections. I thrive in fast-paced, collaborative environments where creativity flourishes, and I love championing ideas that push boundaries. From founding and building my own beauty brand, Butt Naked Body, to managing creative direction for established brands like Matchbox Kitchenware, I’ve experienced the challenges of brand building from both sides. With a hands-on approach and a deep understanding of market trends, I’m committed to leading teams that deliver world-class, innovative design solutions. ---------------- Experience: Company Director & Founder Butt Naked Body | 2016 – 2023 Creative Director & Brand Strategist Butt Naked Body | 2016 – 2023 The Huntd Creative | 2015 – Present Brand Manager Matchbox Kitchenware | 2015 – Present Graphic & Web Designer | Email Marketing Butt Naked Body | 2016 – Present Matchbox Kitchenware | 2015 – Present Aussie Farmer Direct | 2012 – 2015WWWW…
Available to hire
Creative leader with a passion for storytelling through design. With over 15 years of experience, I’ve led multidisciplinary design teams, bringing brands to life across digital, print, in-store, and social channels. I don’t just create visuals, I craft brand experiences that resonate deeply with audiences and inspire lasting connections. I thrive in fast-paced, collaborative environments where creativity flourishes, and I love championing ideas that push boundaries.
From founding and building my own beauty brand, Butt Naked Body, to managing creative direction for established brands like Matchbox Kitchenware, I’ve experienced the challenges of brand building from both sides. With a hands-on approach and a deep understanding of market trends, I’m committed to leading teams that deliver world-class, innovative design solutions.
Experience:
Company Director & Founder
Butt Naked Body | 2016 – 2023
Creative Director & Brand Strategist
Butt Naked Body | 2016 – 2023
The Huntd Creative | 2015 – Present
Brand Manager
Matchbox Kitchenware | 2015 – Present
Graphic & Web Designer | Email Marketing
Butt Naked Body | 2016 – Present
Matchbox Kitchenware | 2015 – Present
Aussie Farmer Direct | 2012 – 2015
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Education
Bachelor of Communication Design at Swinburne University, 2007-2009
March 1, 2007 - October 18, 2010UX Foundations Online at UX Training.com
October 18, 2024 - January 22, 2016Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail, Wholesale & Distribution, Other
Arrow Law Branding
Concept
The ArrowLaw branding project is all about creating a strong and trustworthy identity for the law firm through a design that’s both sophisticated and meaningful. At the heart of the design is the letter “A,” which cleverly doubles as an upward-moving arrow. This symbol perfectly captures the brand's core values and ambitions of a reputable law firm.
Symbolism
The upward arrow isn’t just a design choice—it’s a reflection of reliability and trust. It suggests that ArrowLaw is a dependable guide, always pointing clients in the right direction. The arrow represents progress, ambition, and forward-thinking, echoing ArrowLaw’s commitment to leading clients through the legal system with integrity and precision. It’s a symbol of growth and advancement, reassuring clients that they’re in capable hands.
Brand Colours
Navy blue was selected for its powerful associations with authority, elegance, and sophistication. It’s a colour that communicates reliability, reinforcing ArrowLaw’s professional image. To add a touch of success and achievement, accents of gold were incorporated. These golden highlights underscore the firm’s dedication to excellence and high standards, creating a brand identity that exudes confidence and triumph.
The Result
The design elements beautifully marry the symbolism of an upward arrow with a refined colour palette of navy blue and gold. This design effortlessly conveys trustworthiness, progress, and excellence, positioning ArrowLaw as a reliable and forward-thinking legal partner.
graphicdesigner branding logo designer…Concept
The ArrowLaw branding project is all about creating a strong and trustworthy identity for the law firm through a design that’s both sophisticated and meaningful. At the heart of the design is the letter “A,” which cleverly doubles as an upward-moving arrow. This symbol perfectly captures the brand's core values and ambitions of a reputable law firm.
Symbolism
The upward arrow isn’t just a design choice—it’s a reflection of reliability and trust. It suggests that ArrowLaw is a dependable guide, always pointing clients in the right direction. The arrow represents progress, ambition, and forward-thinking, echoing ArrowLaw’s commitment to leading clients through the legal system with integrity and precision. It’s a symbol of growth and advancement, reassuring clients that they’re in capable hands.
Brand Colours
Navy blue was selected for its powerful associations with authority, elegance, and sophistication. It’s a colour that communicates reliability, reinforcing ArrowLaw’s professional image. To add a touch of success and achievement, accents of gold were incorporated. These golden highlights underscore the firm’s dedication to excellence and high standards, creating a brand identity that exudes confidence and triumph.
The Result
The design elements beautifully marry the symbolism of an upward arrow with a refined colour palette of navy blue and gold. This design effortlessly conveys trustworthiness, progress, and excellence, positioning ArrowLaw as a reliable and forward-thinking legal partner.
graphicdesigner branding logo designerWW…
Matchbox Retail Windows
For the Matchbox Kitchenware branding project, our focus was on creating vibrant and eye-catching large window decals to adorn the sides of their two new retail locations. Striking a balance between brightness and the brand’s premium, clean aesthetics, the design seamlessly integrates captivating visuals that not only draw attention but also enhance the overall visual appeal of the spaces, inviting customers into a world of stylish and high-quality kitchenware.
graphicdesigner retaildesign retaildisplay branding designer…For the Matchbox Kitchenware branding project, our focus was on creating vibrant and eye-catching large window decals to adorn the sides of their two new retail locations. Striking a balance between brightness and the brand’s premium, clean aesthetics, the design seamlessly integrates captivating visuals that not only draw attention but also enhance the overall visual appeal of the spaces, inviting customers into a world of stylish and high-quality kitchenware.
graphicdesigner retaildesign retaildisplay branding designerWW…
Lease Lab Paid Ads Creative
This project aimed to design a visually dynamic paid ad campaign for Leaselab, tailored to run on Meta and PMAX platforms. The campaign specifically targeted individuals who had visited competitor sites, with a focus on expanding the audience beyond just blue-collar workers to include tradies and a female demographic.
The challenge was to craft ads that not only captured attention but also evoked emotion and resonated with both target groups. Each ad featured compelling visuals paired with catchy, impactful copy and taglines, designed to inspire immediate action. The call to action was clear and direct, motivating the audience to engage with Leaselab’s offerings.
branding graphicdesigner designer pmax metaads socialmediadesign advertising…This project aimed to design a visually dynamic paid ad campaign for Leaselab, tailored to run on Meta and PMAX platforms. The campaign specifically targeted individuals who had visited competitor sites, with a focus on expanding the audience beyond just blue-collar workers to include tradies and a female demographic.
The challenge was to craft ads that not only captured attention but also evoked emotion and resonated with both target groups. Each ad featured compelling visuals paired with catchy, impactful copy and taglines, designed to inspire immediate action. The call to action was clear and direct, motivating the audience to engage with Leaselab’s offerings.
branding graphicdesigner designer pmax metaads socialmediadesign advertisingWW…
Matchbox Email Marketing Strategy & Design
This project involved the development of several automated email flow sequences for Matchbox Australia, designed to enhance and personalise the customer experience while fostering long-term loyalty.
The customer journey flows included:
Abandoned Cart: Re-engaging customers who left items in their cart.
Welcome Series: Introducing new customers to the Matchbox brand and offerings.
Win-Back Lapsed Customers: Encouraging re-engagement from customers who haven’t interacted in a while.
Browser Abandonment: Targeting customers who browsed without making a purchase.
Transactional/Post Purchase: Confirming purchases and encouraging further engagement.
Loyalty Program Sequence: Rewarding and nurturing loyal customers.
Each sequence was crafted to boost customer retention and personalise the interaction between Matchbox and its customers. The emails were designed to be consistent with Matchbox’s branding and optimised for a seamless experience across mobile, tablet, and desktop devices.
branddesigner emailmarketing digitalmarkering…This project involved the development of several automated email flow sequences for Matchbox Australia, designed to enhance and personalise the customer experience while fostering long-term loyalty.
The customer journey flows included:
Abandoned Cart: Re-engaging customers who left items in their cart.
Welcome Series: Introducing new customers to the Matchbox brand and offerings.
Win-Back Lapsed Customers: Encouraging re-engagement from customers who haven’t interacted in a while.
Browser Abandonment: Targeting customers who browsed without making a purchase.
Transactional/Post Purchase: Confirming purchases and encouraging further engagement.
Loyalty Program Sequence: Rewarding and nurturing loyal customers.
Each sequence was crafted to boost customer retention and personalise the interaction between Matchbox and its customers. The emails were designed to be consistent with Matchbox’s branding and optimised for a seamless experience across mobile, tablet, and desktop devices.
branddesigner emailmarketing digitalmarkeringWW…
Butt Naked Packaging
The scope of this project was to revamp the appearance of the face mask range and address some packaging challenges. Here’s a glimpse into how it was tackled:
Problem:
The powdered face masks were originally packaged in glass jars with wide lids, making it tricky for users to scoop out the product easily. This design also posed a concern for preserving the product’s integrity, as water could easily enter the jar. Additionally, the black plastic lids and glass jars didn’t quite align with the brand’s desired aesthetic and failed to stand out on retail shelves.
Design Considerations:
Shelf Life and User-Friendliness: To enhance user experience and preserve the product, we transitioned to flask-style bottles with narrower openings. This change made it easier for customers to dispense the product without the need for additional tools.
Eco-Friendly Approach: We committed to 100% plastic-free packaging, opting for a sustainable stock for printed labels. This move aligned with Butt Naked’s ethos of sustainability.
Visual Appeal: With the updated packaging format, we introduced custom-designed labels tailored specifically for the flask bottles. This allowed us to incorporate brighter colours and unique designs, ensuring the product would stand out on shelves while maintaining a humble and approachable appearance.
Outcome:
The introduction of glass flask-shaped bottles with aluminium lids ensured that the product remained 100% plastic-free and eco-friendly. Labels printed on sugarcane stock using vegetable inks added to the biodegradable nature of the packaging. Overall, the rebrand elevated the range’s look and feel, giving it a more premium appearance that resonates with Butt Naked’s brand aesthetic and the high-quality ingredients of the products.
graphicdesigner branding designer packagingdesign…The scope of this project was to revamp the appearance of the face mask range and address some packaging challenges. Here’s a glimpse into how it was tackled:
Problem:
The powdered face masks were originally packaged in glass jars with wide lids, making it tricky for users to scoop out the product easily. This design also posed a concern for preserving the product’s integrity, as water could easily enter the jar. Additionally, the black plastic lids and glass jars didn’t quite align with the brand’s desired aesthetic and failed to stand out on retail shelves.
Design Considerations:
Shelf Life and User-Friendliness: To enhance user experience and preserve the product, we transitioned to flask-style bottles with narrower openings. This change made it easier for customers to dispense the product without the need for additional tools.
Eco-Friendly Approach: We committed to 100% plastic-free packaging, opting for a sustainable stock for printed labels. This move aligned with Butt Naked’s ethos of sustainability.
Visual Appeal: With the updated packaging format, we introduced custom-designed labels tailored specifically for the flask bottles. This allowed us to incorporate brighter colours and unique designs, ensuring the product would stand out on shelves while maintaining a humble and approachable appearance.
Outcome:
The introduction of glass flask-shaped bottles with aluminium lids ensured that the product remained 100% plastic-free and eco-friendly. Labels printed on sugarcane stock using vegetable inks added to the biodegradable nature of the packaging. Overall, the rebrand elevated the range’s look and feel, giving it a more premium appearance that resonates with Butt Naked’s brand aesthetic and the high-quality ingredients of the products.
graphicdesigner branding designer packagingdesignWW…
The Haus of Health Packaging
Scope: Packaging design for a food toppers range
The Haus of Health is all about keeping things real—no frills, no additives, just pure, natural goodness with a bit of edge. For their food toppers range, they wanted packaging that would stand out from the crowd and still feel true to their grassroots, slightly grungy vibe.
Design Concept
The brief was clear: keep it natural, keep it fun, and make sure it’s something that jumps off the shelf. The goal was to create packaging that’s bursting with life, using vibrant colours that tie back to their Spice Heroes range. We stayed true to that grassroots, alternative vibe while giving each blend a distinctive personality.
Packaging Styling: A Slice of Sunset
One of the standout features of this design is the rounded cut-out window. It’s not just there to show off the food toppers—it’s designed to look like a sunset on the horizon—a touch of natural beauty that’s right on brand, right in the middle of your pantry.
The Result
The Haus of Health’s food toppers range packaging is a perfect reflection of the brand’s down-to-earth, no-nonsense approach. It’s bold, it’s fun, and it’s got personality to spare—just like the folks who will be enjoying it. By mixing natural ingredients with a playful, eye-catching design, we’ve made sure these products are a treat for the eyes and the taste buds.
graphicdesigner branding designer logo packagingdesign…Scope: Packaging design for a food toppers range
The Haus of Health is all about keeping things real—no frills, no additives, just pure, natural goodness with a bit of edge. For their food toppers range, they wanted packaging that would stand out from the crowd and still feel true to their grassroots, slightly grungy vibe.
Design Concept
The brief was clear: keep it natural, keep it fun, and make sure it’s something that jumps off the shelf. The goal was to create packaging that’s bursting with life, using vibrant colours that tie back to their Spice Heroes range. We stayed true to that grassroots, alternative vibe while giving each blend a distinctive personality.
Packaging Styling: A Slice of Sunset
One of the standout features of this design is the rounded cut-out window. It’s not just there to show off the food toppers—it’s designed to look like a sunset on the horizon—a touch of natural beauty that’s right on brand, right in the middle of your pantry.
The Result
The Haus of Health’s food toppers range packaging is a perfect reflection of the brand’s down-to-earth, no-nonsense approach. It’s bold, it’s fun, and it’s got personality to spare—just like the folks who will be enjoying it. By mixing natural ingredients with a playful, eye-catching design, we’ve made sure these products are a treat for the eyes and the taste buds.
graphicdesigner branding designer logo packagingdesignWW…
Butt Naked Body - Website
Butt Naked Body is an Australian made and owned skincare brand that prides itself on using real ingredients for real people. Their mission is to provide high-quality, effective skincare products that cater to the needs of everyday individuals.
Project Scope:
E-commerce Website Rebuild
Platform: Shopify
Objective: Redesign the website to enhance mobile functionality and migrate to Shopify 2.0, allowing for the integration of upsell apps to the cart.
2.Key Features:
– Modern Design with Big Visuals:
Update the website design to align with the brand’s new styling, incorporating large, high-quality visuals to create an engaging and appealing user experience.
– Mobile-First Design Focus:
Prioritise a mobile-first approach to ensure the site is intuitive, fast-loading, and easy to navigate on mobile devices, providing a seamless experience for users on the go.
Implementation of UX Best Practices and Latest Trends:
Incorporate the latest UX design trends and best practices to enhance usability and ensure a smooth and enjoyable user experience.
Seamless Customer Journey:
Design a user-friendly interface that simplifies the shopping process, reducing friction and making it easy for customers to complete their purchases.
New Skincare Quiz Functionality:
Introduce an interactive skincare quiz to help customers find the right products for their specific needs, enhancing the personalized shopping experience.
This build aimed to create a robust online presence that reflects the brand’s commitment to real ingredients and real people. By focusing on a mobile-first design and incorporating the latest UX trends, the new design provides a seamless and engaging shopping experience for all users. The introduction of the skincare quiz further enhances the personalised shopping experience, helping customers find the perfect products for their needs.
branding webdesigner designer graphicdesigner logo…Butt Naked Body is an Australian made and owned skincare brand that prides itself on using real ingredients for real people. Their mission is to provide high-quality, effective skincare products that cater to the needs of everyday individuals.
Project Scope:
E-commerce Website Rebuild
Platform: Shopify
Objective: Redesign the website to enhance mobile functionality and migrate to Shopify 2.0, allowing for the integration of upsell apps to the cart.
2.Key Features:
– Modern Design with Big Visuals:
Update the website design to align with the brand’s new styling, incorporating large, high-quality visuals to create an engaging and appealing user experience.
– Mobile-First Design Focus:
Prioritise a mobile-first approach to ensure the site is intuitive, fast-loading, and easy to navigate on mobile devices, providing a seamless experience for users on the go.
Implementation of UX Best Practices and Latest Trends:
Incorporate the latest UX design trends and best practices to enhance usability and ensure a smooth and enjoyable user experience.
Seamless Customer Journey:
Design a user-friendly interface that simplifies the shopping process, reducing friction and making it easy for customers to complete their purchases.
New Skincare Quiz Functionality:
Introduce an interactive skincare quiz to help customers find the right products for their specific needs, enhancing the personalized shopping experience.
This build aimed to create a robust online presence that reflects the brand’s commitment to real ingredients and real people. By focusing on a mobile-first design and incorporating the latest UX trends, the new design provides a seamless and engaging shopping experience for all users. The introduction of the skincare quiz further enhances the personalised shopping experience, helping customers find the perfect products for their needs.
branding webdesigner designer graphicdesigner logoWW…
ANAE Email Marketing
Scope: Develop a strategy and implement automated customer flows for an e-commerce store.
Flows Implemented:
– Welcome Series
– Abandoned Cart Reminders
– Post-Purchase Messages
– Lapsed Customers
The email marketing campaign was strategically crafted to captivate and retain customers. From gentle reminders about abandoned carts to heartfelt post-purchase messages and an engaging welcome series, the tailored email flows are designed to keep ANAE at the forefront of customers’ minds, fostering loyalty and repeat business.
graphicdesigner branding designer emailmarketing digitalmarketing…Scope: Develop a strategy and implement automated customer flows for an e-commerce store.
Flows Implemented:
– Welcome Series
– Abandoned Cart Reminders
– Post-Purchase Messages
– Lapsed Customers
The email marketing campaign was strategically crafted to captivate and retain customers. From gentle reminders about abandoned carts to heartfelt post-purchase messages and an engaging welcome series, the tailored email flows are designed to keep ANAE at the forefront of customers’ minds, fostering loyalty and repeat business.
graphicdesigner branding designer emailmarketing digitalmarketingWW…
ACMF Fund
Objective:
To create a professional and robust online presence that effectively showcases the company’s services, expertise, and client-centric approach. The website features a modern design, intuitive navigation, and comprehensive information about financial products and services.
Key Features:
Service Pages: Detailed descriptions of financial services offered, including investment, wealth management, and advisory.
Client Portal: Secure access for clients to manage their accounts, view statements, and communicate with advisors.
Resource Center: A library of articles, guides, and tools to educate clients on financial topics and trends.
Contact & Support: Easy-to-use contact forms and live chat for immediate assistance.
The ACM Fund website is designed to ensure mobile optimisation, SEO-friendliness, and alignment with the company’s brand identity. Incorporating the latest web technologies and best practices enhances user experience, drives engagement, and builds trust with both current and potential clients. This project ultimately supports the finance company’s mission of providing top-tier financial solutions and customer service.
webdesign wordpress webdevelopment adobe…Objective:
To create a professional and robust online presence that effectively showcases the company’s services, expertise, and client-centric approach. The website features a modern design, intuitive navigation, and comprehensive information about financial products and services.
Key Features:
Service Pages: Detailed descriptions of financial services offered, including investment, wealth management, and advisory.
Client Portal: Secure access for clients to manage their accounts, view statements, and communicate with advisors.
Resource Center: A library of articles, guides, and tools to educate clients on financial topics and trends.
Contact & Support: Easy-to-use contact forms and live chat for immediate assistance.
The ACM Fund website is designed to ensure mobile optimisation, SEO-friendliness, and alignment with the company’s brand identity. Incorporating the latest web technologies and best practices enhances user experience, drives engagement, and builds trust with both current and potential clients. This project ultimately supports the finance company’s mission of providing top-tier financial solutions and customer service.
webdesign wordpress webdevelopment adobeWW…
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