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I’m a full-stack developer, web strategist, and team lead with 20+ years building WordPress and Shopify sites that sit at the intersection of development, SEO, and performance. I focus on delivering fast, scalable, SEO-friendly sites for high-stakes projects. I specialize in custom WordPress and WooCommerce builds, Shopify Liquid theme architecture, technical SEO and Core Web Vitals work, CRO and A/B testing, complex CMS re-platforms, and WCAG/ADA remediation. I’ve delivered 70–300% organic traffic gains, tripled ad revenue on high-traffic content portfolios, and earned a Gold Davey Award for FarmersAlmanac.com’s winter forecast experience.…I’m a full-stack developer, web strategist, and team lead with 20+ years building WordPress and Shopify sites that sit at the intersection of development, SEO, and performance. I focus on delivering fast, scalable, SEO-friendly sites for high-stakes projects. I specialize in custom WordPress and WooCommerce builds, Shopify Liquid theme architecture, technical SEO and Core Web Vitals work, CRO and A/B testing, complex CMS re-platforms, and WCAG/ADA remediation. I’ve delivered 70–300% organic traffic gains, tripled ad revenue on high-traffic content portfolios, and earned a Gold Davey Award for FarmersAlmanac.com’s winter forecast experience.

Peter Marra

Full Stack Developer, Web Developer, CMS Developer, +3

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I’m a full-stack developer, web strategist, and team lead with 20+ years building WordPress and Shopify sites that sit at the intersection of development, SEO, and performance. I focus on delivering fast, scalable, SEO-friendly sites for high-stakes projects. I specialize in custom WordPress and WooCommerce builds, Shopify Liquid theme architecture, technical SEO and Core Web Vitals work, CRO and A/B testing, complex CMS re-platforms, and WCAG/ADA remediation. I’ve delivered 70–300% organic traffic gains, tripled ad revenue on high-traffic content portfolios, and earned a Gold Davey Award for FarmersAlmanac.com’s winter forecast experience.…I’m a full-stack developer, web strategist, and team lead with 20+ years building WordPress and Shopify sites that sit at the intersection of development, SEO, and performance. I focus on delivering fast, scalable, SEO-friendly sites for high-stakes projects. I specialize in custom WordPress and WooCommerce builds, Shopify Liquid theme architecture, technical SEO and Core Web Vitals work, CRO and A/B testing, complex CMS re-platforms, and WCAG/ADA remediation. I’ve delivered 70–300% organic traffic gains, tripled ad revenue on high-traffic content portfolios, and earned a Gold Davey Award for FarmersAlmanac.com’s winter forecast experience.

Available to hire

I’m a full-stack developer, web strategist, and team lead with 20+ years building WordPress and Shopify sites that sit at the intersection of development, SEO, and performance. I focus on delivering fast, scalable, SEO-friendly sites for high-stakes projects.

I specialize in custom WordPress and WooCommerce builds, Shopify Liquid theme architecture, technical SEO and Core Web Vitals work, CRO and A/B testing, complex CMS re-platforms, and WCAG/ADA remediation. I’ve delivered 70–300% organic traffic gains, tripled ad revenue on high-traffic content portfolios, and earned a Gold Davey Award for FarmersAlmanac.com’s winter forecast experience.

Skills

Experience Level

Expert

Expert

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Expert

Expert

Expert

Expert

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Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Web Developer | SEO | Consultant at Independent

August 31, 2023 - Present

Lead full-scope web strategy and development engagements across WordPress and Shopify, including custom theme and plugin development, high-stakes migrations, and SEO-led rebuilds. Increased organic traffic for major clients by 70–300% through advanced technical SEO, schema, and site speed optimization. Re-platformed large-scale sites from legacy CMS to WordPress with zero SEO penalty and improved admin usability.

Senior WordPress Developer / Tech Lead at Home Solutions (formerly Three Ships)

January 1, 2022 - September 30, 2023

Tech lead for the organic site portfolio (EcoWatch.com, HouseMethod.com, ThisOldHouse.com, and others) — high-traffic content properties where small dev decisions had measurable SEO and revenue impact. Owned code review, sprint planning, and task allocation across a team of four junior developers and contractors. Drove standardization of WordPress theme architecture and plugin adoption across the portfolio, reducing build time and tightening release quality. Partnered with project leads and scrum masters in bi-weekly sprints to scope marketing-driven feature work. Tech liaison for hosting partners (Cloudways, Pagely, Pantheon); led all site migrations and code releases. Ran weekly 1:1s and dev planning sessions to grow the team’s technical depth.

Senior Web Developer / Webmaster at Nutrex Research, Inc.

September 1, 2019 - January 31, 2022

Webmaster and lead developer for a global sports nutrition e-commerce brand on WordPress + WooCommerce; owned nutrex.com end-to-end: catalog, checkout, integrations, and direct-to-consumer UX. Re-developed an underperforming WooCommerce store, growing annual revenue from $500K to $1.73M and lifting conversion rate from 0.82% to nearly 2% via UX improvements and page speed work. Developed custom WordPress plugins and WooCommerce extensions to support promotions, conditional discounting, and free-gift logic. Identified and resolved friction across the e-commerce funnel — including a checkout rebuild that restored marketing data flow between the storefront and downstream analytics/CRM systems. Maintained core plugins and integrations through dozens of product launches and seasonal campaigns. Coordinated with IT/DevOps to keep ERP-to-e-commerce data flow reliable.

Web Developer at AAA National

November 1, 2017 - September 30, 2019

Web developer for AAA Public Affairs WordPress properties, including AAA Gas Prices and the AAA Foundation for Traffic Safety — sites with national press coverage and seasonal traffic spikes. Maintained and extended over 10 WordPress sites under tight editorial deadlines and high-traffic conditions. Implemented analytics-driven UX improvements in coordination with content and creative teams, improving engagement. Partnered with editorial and SEO stakeholders to align technical changes with content strategy.

Webmaster / Developer / Digital & Social Content Producer at Farmers’ Almanac

June 1, 2009 - November 30, 2017

Owned week-to-week operation of FarmersAlmanac.com; collaborated with the content team on web and social media strategy and explored new revenue opportunities. Drove a 640% organic search increase and 360% growth in online ad revenue over seven years.

Director of Interactive Media at Farmers’ Almanac TV

September 28, 2005 - May 19, 2009

Oversaw the Farmers’ Almanac TV web presence on a custom PHP/MySQL CMS; owned site health, SEO, third-party API integrations, and cross-functional alignment with the broadcast and print teams. Managed direct reports and set short- and long-term project roadmaps.