Hi, I'm Pravin R. Sonawane, a Nashik-based full-stack Shopify & WordPress developer with 11+ years of experience building high-performance stores, custom apps, and web platforms. I specialize in custom Shopify apps (Node.js / Shopify CLI), custom WordPress plugins (PHP / REST API), and AI-assisted development workflows. I also focus on SEO, AEO, and GEO to help clients rank on Google and appear in AI search results, while leading cross-functional remote teams to deliver end-to-end projects in e-commerce, SaaS, and enterprise sectors. I frequently leverage AI tools such as Cursor, Claude Code, and GitHub Copilot to accelerate delivery while maintaining quality.

Pravin R. Sonawane

Hi, I'm Pravin R. Sonawane, a Nashik-based full-stack Shopify & WordPress developer with 11+ years of experience building high-performance stores, custom apps, and web platforms. I specialize in custom Shopify apps (Node.js / Shopify CLI), custom WordPress plugins (PHP / REST API), and AI-assisted development workflows. I also focus on SEO, AEO, and GEO to help clients rank on Google and appear in AI search results, while leading cross-functional remote teams to deliver end-to-end projects in e-commerce, SaaS, and enterprise sectors. I frequently leverage AI tools such as Cursor, Claude Code, and GitHub Copilot to accelerate delivery while maintaining quality.

Available to hire

Hi, I’m Pravin R. Sonawane, a Nashik-based full-stack Shopify & WordPress developer with 11+ years of experience building high-performance stores, custom apps, and web platforms.

I specialize in custom Shopify apps (Node.js / Shopify CLI), custom WordPress plugins (PHP / REST API), and AI-assisted development workflows. I also focus on SEO, AEO, and GEO to help clients rank on Google and appear in AI search results, while leading cross-functional remote teams to deliver end-to-end projects in e-commerce, SaaS, and enterprise sectors. I frequently leverage AI tools such as Cursor, Claude Code, and GitHub Copilot to accelerate delivery while maintaining quality.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Founder & Lead Developer at Sterlingweb Inc. / Freelance
December 1, 2019 - Present
Architected and delivered end-to-end Shopify solutions including custom private apps built with Shopify CLI, Node.js, and Polaris UI — integrating with Shopify Admin API, Storefront API, and webhooks. Developed bespoke WordPress plugins using PHP OOP, WP REST API, and custom hooks for payment logic, CRM sync, and content workflows across 30+ client projects. Led SEO, AEO, and GEO strategies with JSON-LD, Core Web Vitals optimization, and AI-assisted content for AI search visibility. Leveraged Cursor AI, Claude Code, and Copilot to accelerate delivery by ~40%, while maintaining code quality through systematic reviews and testing. Managed a remote team of 6 freelancers, planning projects, budgets, proposals, and invoicing. Configured Shopify stores with theme customization, conversion optimisation, abandoned cart flows, and Klaviyo/Shopify Email automation; integrated payment gateways and CRMs via REST APIs for Shopify and WordPress platforms.
Project Lead at Crystal Web Techs
July 1, 2016 - December 31, 2019
Led a team of 8 developers delivering 15+ concurrent web projects for e-commerce, healthcare, and corporate clients. Designed and implemented custom WooCommerce solutions (multi-vendor, subscription billing, customized checkout) and integrated third-party APIs. Introduced structured SDLC processes (requirement analysis, sprint planning, code review, UAT), reducing bug-rate by 35% and improving on-time delivery to 92%. Built detailed project budgets, costing estimates, and quarterly stakeholder newsletters; managed client escalations and maintained 96% client retention. Collaborated with business and IT teams to align milestones and sourced contract resources to meet surge demand.
Senior PHP & WordPress Developer at Sterling Web
May 1, 2014 - June 30, 2016
Developed and maintained 10+ WordPress websites; trained and supervised 5 junior developers with structured code reviews and pair programming. Architected custom CMSs using PHP, MySQL, and WordPress custom post types/taxonomies; implemented on-page SEO and performance tuning—achieving average page load improvements of 45%. Built RESTful services and responsive UIs; contributed to proposal shaping and client-facing briefings.
Junior PHP Programmer at Croma Solutions
April 1, 2013 - May 31, 2014
Developed dynamic web applications in PHP and MySQL; created site layouts and UIs with HTML/CSS. Built and consumed RESTful APIs; implemented Google Campaigns and SEO. Delivered CMS for client self-service content management and ensured cross-browser compatibility.

Education

M.Sc. Computer Science at Commerce, Management & Computer Science College, Nashik
January 11, 2030 - June 1, 2015
B.Sc. Computer Science at Commerce, Management & Computer Science College, Nashik
January 11, 2030 - June 1, 2013

Qualifications

Facebook Ads Certified
January 11, 2030 - June 1, 2026
ISO/IEC 27001:2013 — Information Security Management
January 1, 2013 - June 1, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate