I am a marketing and media professional with a track record of developing and leading cross-channel brand strategies, campaigns, and e-commerce initiatives across Europe. I specialize in full-funnel planning, cross-media (paid, owned, earned) campaigns, and training teams and agencies to achieve clear KPI targets. I thrive in fast-paced environments and enjoy turning data into actionable marketing programs that drive growth for B2C and B2B brands.…

Rebecca Geiss

I am a marketing and media professional with a track record of developing and leading cross-channel brand strategies, campaigns, and e-commerce initiatives across Europe. I specialize in full-funnel planning, cross-media (paid, owned, earned) campaigns, and training teams and agencies to achieve clear KPI targets. I thrive in fast-paced environments and enjoy turning data into actionable marketing programs that drive growth for B2C and B2B brands.…

Available to hire

I am a marketing and media professional with a track record of developing and leading cross-channel brand strategies, campaigns, and e-commerce initiatives across Europe. I specialize in full-funnel planning, cross-media (paid, owned, earned) campaigns, and training teams and agencies to achieve clear KPI targets. I thrive in fast-paced environments and enjoy turning data into actionable marketing programs that drive growth for B2C and B2B brands.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
Italian
Advanced
Spanish; Castilian
Beginner

Work Experience

Senior Digital Marketing Manager at BSH Hausgeräte GmbH
November 1, 2024 - January 1, 2025
Coordinate and monitor all ongoing digital media campaigns (paid, owned, earned); plan and budget new marketing activities; brief, manage, and coordinate the media agency for implementation and optimization; regular reporting to Head of Marketing.
Senior Media Account Manager at Spark / Publicis Media Group
December 1, 2023 - May 1, 2024
Develop, implement, monitor and optimize media activities & campaigns for Disney Studio & Meta VR; analyze target audiences, markets & competitors; define KPIs; create thorough reports; lead workshops and structural analyses of digital channels, print and TV.
Senior Media Account Manager at Zenith Media GmbH / Publicis Media Group
August 1, 2023 - November 1, 2023
Lead overall media strategy for Haleon brands (Voltaren, Vitasprint & OHC); develop cross-media plans with budget per product; analyze target audiences, market conditions and competitors; prepare Q1 go-live activities.
Senior Digital Media Account Manager at DentsuX, Frankfurt
January 1, 2023 - March 1, 2023
Digital media planning focused on performance; plan, implement, monitor and optimize campaigns; analyze KPIs and generate reports.
Senior Media Account Manager at Starcom / Publicis Media Group
October 1, 2021 - March 1, 2023
Plan, implement and oversee all media activities and campaigns (digital & offline); budgeting; evaluation of campaigns; KPI and process optimization; develop KPI guidelines and full-funnel strategies; initiate brand studies; lead a small team.
Account Manager / Substitution for Senior Digital Marketing Manager Mastercard at MRM, Frankfurt
December 1, 2021 - February 1, 2022
Oversee media activities and push forward production and go-live of upcoming campaigns (digital & TV); KPI reporting and optimization.
Senior Digital Marketing Campaign Manager at Media Markt Saturn
June 1, 2021 - October 1, 2021
Plan, implement and oversee all media campaigns & marketing activities; constant monitoring and optimization; take on project management responsibilities for larger campaigns and shopping events.
Digital Marketing Campaign Manager at Amazon Germany
October 1, 2020 - December 1, 2020
Plan, implement and oversee campaigns for a variety of brands & products; monitor and optimize towards target audience, keywords, KPIs to increase sales; create regular reports.
Digital Marketing Manager & Consultant at C.B. Lashes
January 1, 2020 - December 1, 2020
Website relaunch; develop and implement SEO & SEA strategy; monitor and optimize brand/product pages; advise on long-term digital marketing strategy including CRM (lead generation and qualification).
Senior Digital Marketing Manager at Agentur Grundwald, München
January 1, 2020 - Present
BMW Heritage Campaign & Project Management; develop and implement digital marketing strategy; CRM strategy; generating leads and microsites; coordination with production and distribution partners.
Senior Marketing Manager at GOVECS AG, Munich
November 1, 2018 - May 1, 2020
Responsible for overall marketing activities (B2C & B2B); develop full-funnel marketing strategies across products/services; planning events, trade shows, store openings; manage budgets; oversee e-commerce and CRM integrations; agency coordination; team leadership.
Senior Marketing & Product Manager at SELEXIR Skincare, Munich
November 1, 2018 - May 1, 2020
Develop strategic direction of the brand & products; CI and marketing guidelines; planning and overseeing budgets; CRM strategies and coordination of external agencies; content development.
Marketing Manager at KILIAN KERNER, Berlin
August 1, 2016 - November 1, 2018
Strategic brand alignment for DE & UK; plan and oversee marketing & PR activities (paid, owned, earned), budgeting and expense control; events, photo shoots, runway shows; website & e-commerce optimization; external agencies coordination.
Junior Product & Marketing Manager at Flexknit B.V., Frankfurt
January 1, 2018 - November 1, 2018
Account & project management; development and production of marketing & sales materials; planning trade shows and showroom presentations; coordinating external agencies and internal production offices across Europe and Asia.
Senior Digital Marketing Manager at MRM, Frankfurt
December 1, 2021 - February 1, 2022
Substitution for Senior Digital Marketing Manager; Mastercard Account Manager; oversee media activities and support production and go-live of campaigns (digital & TV).
Senior Marketing & Product Manager at SELEXIR Skincare, München
November 1, 2018 - May 1, 2020
Develop the strategic direction of the brand & products; CI & marketing guidelines; manage brand website & e-commerce; oversee budgets; develop CRM and material.
Senior Marketing Manager at GOVECS AG, München
November 1, 2018 - May 1, 2020
Responsible for overall marketing activities (B2C & B2B); develop full-funnel marketing strategies; plan events, PR, and e-commerce; budget management; lead external agencies.
Senior Marketing & Product Manager at GOVECS AG, München
November 1, 2018 - May 31, 2020
Overall marketing activities (B2C & B2B); develop full-funnel marketing strategies; plan events, PR and campaigns; budget responsibility; oversee e-commerce platform development and CRM/payments integration; manage external agencies; team leadership.

Education

Master in Fashion Management at Domus Academy, Milan
August 1, 2014 - February 1, 2016
Bachelor of Science in International Management at Academy of Business Administration, Mainz; California School of International Management, San Diego
February 1, 2012 - July 1, 2014
Master in Fashion Management at Domus Academy, Milan
August 1, 2014 - February 1, 2016
Bachelor of Science in International Management at Academy of Business Administration, Mainz & California School of International Management, San Diego
February 1, 2012 - July 1, 2014
Abitur at Heinrich von Gagern Gymnasium, Frankfurt am Main
January 11, 2030 - January 1, 2000
Master of Fashion Management at Domus Academy, Milan
August 1, 2014 - February 1, 2016
Bachelor of Science in International Management at Academy of Business Administration, Mainz / California School of International Management, San Diego
February 1, 2012 - July 1, 2014
Abitur at Heinrich von Gagern Gymnasium, Frankfurt am Main
January 11, 2030 - January 20, 2026

Qualifications

Abitur
January 11, 2030 - January 1, 2000

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services, Manufacturing

Skills

Experience Level