I am Roweda Petersen, a seasoned Digital Marketing Specialist with two decades of experience across digital strategy, graphic design, content creation, and brand management. I excel at crafting targeted campaigns, analyzing performance data, and driving online engagement across platforms. I've led cross-functional initiatives to deliver cohesive brand communication, vibrant digital design, and measurable business results. I'm passionate about turning insights into creative solutions and collaborating with stakeholders to elevate brands.…

Roweda Petersen

I am Roweda Petersen, a seasoned Digital Marketing Specialist with two decades of experience across digital strategy, graphic design, content creation, and brand management. I excel at crafting targeted campaigns, analyzing performance data, and driving online engagement across platforms. I've led cross-functional initiatives to deliver cohesive brand communication, vibrant digital design, and measurable business results. I'm passionate about turning insights into creative solutions and collaborating with stakeholders to elevate brands.…

Available to hire

I am Roweda Petersen, a seasoned Digital Marketing Specialist with two decades of experience across digital strategy, graphic design, content creation, and brand management. I excel at crafting targeted campaigns, analyzing performance data, and driving online engagement across platforms.

I’ve led cross-functional initiatives to deliver cohesive brand communication, vibrant digital design, and measurable business results. I’m passionate about turning insights into creative solutions and collaborating with stakeholders to elevate brands.

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Skills

Experience Level

Language

English
Fluent
Afrikaans
Fluent

Work Experience

Digital Marketing Specialist at The Financial Planning Institute - SA Hybrid
May 1, 2024 - September 13, 2025
Developed and executed targeted advertising campaigns on multiple digital platforms, assisted in digital content creation, oversaw online content publication and email marketing, analyzed campaign performance for stakeholders, ensured brand coherence, and designed visual branding elements for conventions.
Remote Digital Designer at iOCO Infrastructure Services
December 31, 2022 - September 13, 2025
Designed custom digital solutions aligned with client requirements, collaborated with cross-functional teams to refine design processes, produced marketing collateral including ad banners, motion graphics, and edited video content, and managed email marketing with analytics to track engagement.
Artist Management Consultant / Brand Reputation at Independent Consultant
December 31, 2020 - September 13, 2025
Directed artist publicity and coordinated tour logistics; developed and maintained artists’ digital footprints; executed public relations campaigns and negotiated engagements to enhance market visibility.
Event Coordinator at Homemakers Fair
December 31, 2020 - September 13, 2025
Managed event logistics, liaised with exhibitors and sponsors, organized an awards ceremony, negotiated sponsorships, maintained an exhibitors database, oversaw online ticketing and promotional materials.
Experiential Marketing Specialist at Financial Planning Institute of Southern Africa
December 31, 2018 - September 13, 2025
Developed and implemented brand marketing strategies; coordinated events and campaigns within budget; collaborated with cross-functional teams to develop integrated campaigns; managed marketing materials and client relations for activation programs.
Marketing and Event Coordinator at The Financial Planning Institute - SA
December 31, 2017 - September 13, 2025
Executed comprehensive marketing plans; coordinated events including AV, promotional materials, and cross-organisational campaigns; managed web content to elevate brand presence.
Marketing Coordinator at Atomic Gaming
December 31, 2014 - September 13, 2025
Supported marketing initiatives and campaigns to boost engagement and lead generation.
Marketing Coordinator at Primedia Lifestyle Marketing - Cradlestone Mall
December 31, 2014 - September 13, 2025
Coordinated mall marketing campaigns and promotions; collaborated with teams to execute digital and print collateral.
Marketing Assistant at Adcock Ingram
December 31, 2012 - September 13, 2025
Assisted marketing team with campaigns, managed collateral, and supported cross-functional communications.
Exhibition Manager at Mall Space Management CC
December 31, 2009 - September 13, 2025
Managed exhibitions, coordinated logistics with exhibitors and sponsors, and ensured successful event execution.
Campaign Coordinator at The Creative Counsel
December 31, 2008 - September 13, 2025
Coordinated campaigns and client engagements, supporting project delivery and creative execution.
Rental Agent at First Car Rental
July 31, 2007 - September 13, 2025
Provided customer service and rental arrangements; supported sales initiatives.
Switchboard Operator at Rholig SA
March 31, 2007 - September 13, 2025
Answered calls, routed inquiries, and supported administrative operations.
Call Centre Agent at Vodacom SA
July 31, 2006 - September 13, 2025
Handled customer inquiries and support calls; contributed to customer service goals.
Digital Marketing Specialist at The Financial Planning Institute - SA Hybrid
May 1, 2024 - September 13, 2025
Developed and executed targeted advertising campaigns on multiple digital platforms, tailoring to audience profiles to optimize outreach. Assisted in the creation of digital content, maintaining brand coherence and aiding in project development. Oversaw the publication of online content and execution of email marketing initiatives, utilizing analytics to monitor user engagement. Analyzed the performance of marketing campaigns, providing stakeholders with detailed reports on key growth metrics. Ensured the consistency of brand identity across digital and print materials and enhanced website functionality through strategic testing. Designed visual branding elements suitable for both print and digital use for professional conventions, ensuring seamless brand communication.
Digital Designer at iOCO Infrastructure Services
December 31, 2022 - September 13, 2025
Designed custom digital solutions aligning with client requirements and delivered quality output within set deadlines. Worked collaboratively with various team members to refine design processes and improve final project quality. Developed and released digital content, managed email marketing efforts, and employed analytics to track online user engagement. Produced marketing collateral, including ad banners, motion graphics, and edited video content for promotional campaigns, enhancing lead generation through strategic placement on marketing landing pages.
Artist Management Consultant / Brand Reputation at Independent Consultant
December 31, 2020 - September 13, 2025
Directed artist publicity and coordinated tour logistics, achieving a measurable positive impact on client revenues. Developed and maintained artists' digital footprint, ensuring consistency between websites and social media platforms with their established brand identity. Executed public relations campaigns and negotiated engagements for events and performances, enhancing artists' market visibility.
Event Coordinator at Homemakers Fair
December 31, 2020 - September 13, 2025
Managed event logistics, facilitating communication with exhibitors and sponsors, and organized an awards ceremony to bolster stakeholder involvement. Negotiated sponsorships and oversaw special projects, adhering to procedures and collaborating with designers to realize event concepts. Kept an updated database of exhibitors, ensuring alignment with event website to provide current information to attendees. Handled the online ticketing system, managed sales and complimentary ticket distribution, and coordinated with marketing teams to create promotional materials.
Experiential Marketing Specialist at Financial Planning Institute of Southern Africa
December 31, 2018 - September 13, 2025
Developed and implemented brand marketing strategies, coordinated events, and campaigns within budget constraints. Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with organizational objectives. Managed marketing materials and client relations, ensuring successful program execution and adherence to activation budgets.
Marketing and Event Coordinator at The Financial Planning Institute - SA
December 31, 2017 - September 13, 2025
Executed comprehensive marketing plans and projects, ensuring alignment with new and existing product strategies, while maintaining a keen awareness of industry trends. Led the coordination of diverse events, overseeing audio-visual, promotional materials, and cross-organisational campaigns, guaranteeing timely and budget-compliant execution. Managed the design and distribution of graphic materials, monitored marketing outcomes, and maintained dynamic web content to elevate brand presence.
Marketing Coordinator at Atomic Gaming
December 31, 2014 - September 13, 2025
Supported marketing initiatives, assisted in campaign execution, and created promotional digital assets to drive engagement and lead generation.
Marketing Coordinator at Primedia Lifestyle - Cradlestone Mall
December 31, 2014 - September 13, 2025
Coordinated mall-based marketing campaigns, events, and promotions; managed cross-functional teams to implement activations and promotional materials.
Marketing Assistant at Adcock Ingram
December 31, 2012 - September 13, 2025
Supported marketing team with campaigns, collateral development, and campaign tracking.
Exhibition Manager at Mall Space Management CC
December 31, 2009 - September 13, 2025
Managed exhibitions, coordinating with exhibitors, sponsors, designers, and venue teams to realize event concepts.
Campaign Coordinator at The Creative Counsel
December 31, 2008 - September 13, 2025
Coordinated campaigns, liaised with clients and vendors, supported event activations and promotions.
Rental Agent at First Car Rental
July 31, 2007 - September 13, 2025
Handled rental inquiries, bookings and customer service for vehicle rentals.
Switchboard Operator at Rholig SA
March 31, 2007 - September 13, 2025
Directed calls and routed inquiries to appropriate departments, maintaining professional telephone etiquette.
Call Centre Agent at Vodacom SA
July 31, 2006 - September 13, 2025
Provided customer support and resolved inquiries for telecom services, contributing to customer satisfaction metrics.

Education

Bachelor of Commerce (BCom), Marketing, Marketing Management at UNISA
January 1, 2020 - June 30, 2026
Currently completing
Grade 12 - Senior Certificate at Mondeor High School
January 1, 2000 - January 1, 2004
Adobe Graphic Design Masterclass Certificate, Graphic design at Udemy
January 1, 2021 - September 13, 2025

Qualifications

Adobe Graphic Design Masterclass Certificate
January 1, 2021 - September 13, 2025

Industry Experience

Media & Entertainment, Gaming, Healthcare, Non-Profit Organization, Other, Financial Services, Retail, Software & Internet, Professional Services, Education
    uniE621 2023 FPI Professional’s Convention
    FPI Professional’s Convention takes place annually, a 2-day convention hosted but the Financial Planning Institute of Southern Africa. I was the designer of all branding at the event (Delegate name badges, Delegate registration desk, Banner walls, Escalator branding, Branded flags, FPI Exhibition stand, Main stage backdrop, Event programme, signage around the venue, floor decals, Branding for the live online convention platform, all print advertisements as well as all digital media which included real-time posting photos and branded content on the FPI social media platforms)…
    uniE621 Blue Chip Magazine print advert for the Young Financial Planners Organisation brand.
    Designed for brand awareness campaign for Young Financial Planners Organisation (YFPO) brand. The designs were both digital and print ads.…