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I am a dynamic and multifaceted leader who empowers clients by delivering data- and technology-driven solutions. I have a proven track record in planning, executing, and optimizing paid media campaigns across Meta, Google, and emerging platforms to drive growth and measurable ROAS. I excel at partnering with sales to implement competitive pricing strategies, optimizing lead generation, and translating data into actionable insights that improve funnel efficiency. I mentor teams to raise execution quality and ensure a smooth ad-to-conversion experience.…I am a dynamic and multifaceted leader who empowers clients by delivering data- and technology-driven solutions. I have a proven track record in planning, executing, and optimizing paid media campaigns across Meta, Google, and emerging platforms to drive growth and measurable ROAS. I excel at partnering with sales to implement competitive pricing strategies, optimizing lead generation, and translating data into actionable insights that improve funnel efficiency. I mentor teams to raise execution quality and ensure a smooth ad-to-conversion experience.

Sakthivelan Chandran

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a dynamic and multifaceted leader who empowers clients by delivering data- and technology-driven solutions. I have a proven track record in planning, executing, and optimizing paid media campaigns across Meta, Google, and emerging platforms to drive growth and measurable ROAS. I excel at partnering with sales to implement competitive pricing strategies, optimizing lead generation, and translating data into actionable insights that improve funnel efficiency. I mentor teams to raise execution quality and ensure a smooth ad-to-conversion experience.…I am a dynamic and multifaceted leader who empowers clients by delivering data- and technology-driven solutions. I have a proven track record in planning, executing, and optimizing paid media campaigns across Meta, Google, and emerging platforms to drive growth and measurable ROAS. I excel at partnering with sales to implement competitive pricing strategies, optimizing lead generation, and translating data into actionable insights that improve funnel efficiency. I mentor teams to raise execution quality and ensure a smooth ad-to-conversion experience.

Available to hire

I am a dynamic and multifaceted leader who empowers clients by delivering data- and technology-driven solutions. I have a proven track record in planning, executing, and optimizing paid media campaigns across Meta, Google, and emerging platforms to drive growth and measurable ROAS.

I excel at partnering with sales to implement competitive pricing strategies, optimizing lead generation, and translating data into actionable insights that improve funnel efficiency. I mentor teams to raise execution quality and ensure a smooth ad-to-conversion experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead, Media Buyer at Truegenics Pte Ltd

July 1, 2024 - September 1, 2025

Partnered with Head of Media Buying and CEO on operational planning, performance reviews, and scaling strategy. Led media buying planning and sales forecasting, improving budget allocation across Meta, Google, and emerging platforms. Developed acquisition and retention strategies to enhance funnel efficiency and sustain growth, executed and scaled paid campaigns with ROAS 1.4x–2x, oversaw creative performance and end-to-end user experience, mentored junior buyers, proactively resolved delivery issues, and maintained actionable performance reporting for stakeholders.

Senior Specialist, Media Buyer at Truegenics Pte Ltd

July 1, 2022 - July 1, 2024

Own and manage end-to-end paid acquisition across Meta, Google, and Microsoft Advertising, overseeing monthly ad spend of USD 80K–150K and driving revenue growth. Plan, launch, and scale performance-driven campaigns, maintain ROAS targets (1.3x–2.2x), design and execute structured A/B testing, optimize campaigns for delivery stability and KPI adherence, lead creative and copy performance, conduct competitive intelligence and keyword research, optimize Google Search/Display and Bing accounts, troubleshoot platform issues, and share testing frameworks to improve team efficiency.