Sakthivelan Chandran

Partnered with Head of Media Buying and CEO on operational planning, performance reviews, and scaling strategy. Led media buying planning and sales forecasting, improving budget allocation across Meta, Google, and emerging platforms. Developed acquisition and retention strategies to enhance funnel efficiency and sustain growth, executed and scaled paid campaigns with ROAS 1.4x–2x, oversaw creative performance and end-to-end user experience, mentored junior buyers, proactively resolved delivery issues, and maintained actionable performance reporting for stakeholders.

Own and manage end-to-end paid acquisition across Meta, Google, and Microsoft Advertising, overseeing monthly ad spend of USD 80K–150K and driving revenue growth. Plan, launch, and scale performance-driven campaigns, maintain ROAS targets (1.3x–2.2x), design and execute structured A/B testing, optimize campaigns for delivery stability and KPI adherence, lead creative and copy performance, conduct competitive intelligence and keyword research, optimize Google Search/Display and Bing accounts, troubleshoot platform issues, and share testing frameworks to improve team efficiency.