Strategic brand designer with 8+ years of experience building end-to-end brand identity systems and visual narratives. I specialize in brand refreshes, translating abstract business goals into cohesive, high-impact design that supports commercial performance. I thrive in fully remote, cross-cultural teams and focus on scalable design systems that improve operational efficiency. My work spans brand strategy, identity and guidelines, and production-ready execution across digital and presentation assets using tools like Figma and Adobe Creative Suite.…

Sanny Chien

Strategic brand designer with 8+ years of experience building end-to-end brand identity systems and visual narratives. I specialize in brand refreshes, translating abstract business goals into cohesive, high-impact design that supports commercial performance. I thrive in fully remote, cross-cultural teams and focus on scalable design systems that improve operational efficiency. My work spans brand strategy, identity and guidelines, and production-ready execution across digital and presentation assets using tools like Figma and Adobe Creative Suite.…

Available to hire

Strategic brand designer with 8+ years of experience building end-to-end brand identity systems and visual narratives. I specialize in brand refreshes, translating abstract business goals into cohesive, high-impact design that supports commercial performance.

I thrive in fully remote, cross-cultural teams and focus on scalable design systems that improve operational efficiency. My work spans brand strategy, identity and guidelines, and production-ready execution across digital and presentation assets using tools like Figma and Adobe Creative Suite.

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Language

English
Fluent
Chinese
Fluent
German
Intermediate

Work Experience

Independent Brand Designer at M Mobility (Electric Vehicle Brand)
November 1, 2023 - April 30, 2024
Spearheaded end-to-end development of an EV brand identity system, including logo design, typography, color palettes, and application collateral. Produced motion logos and PowerPoint master templates to elevate corporate professionalism and consistency. Worked across brand assets and presentation materials to support a unified visual narrative and scalable use across touchpoints.
Brand Designer at Nooie
September 1, 2022 - February 28, 2023
Led high-conversion landing page design for global campaigns, optimizing user experience in a remote, cross-functional environment. Facilitated design-to-engineering handoff by providing pixel-perfect UI assets and technical documentation for seamless implementation. Streamlined visual communication and asset management workflows to maintain brand consistency during high-velocity product launches.
Brand Designer at Nooie (US-based Tech Brand)
September 1, 2022 - February 28, 2023
Led high-conversion landing page design for global campaigns, optimizing UX within a remote, cross-functional environment. Facilitated design-to-engineering handoff by providing pixel-perfect UI assets and technical documentation for seamless implementation. Streamlined visual communication and asset management workflows to maintain brand consistency during high-velocity product launches.
Independent Brand Designer
December 1, 2021 - Present
Spearheaded end-to-end development of a brand identity system for M Mobility (Electric Vehicle Brand), including logo design, typography, color palettes, and application collateral. Produced motion logos and PowerPoint master templates to elevate corporate professionalism. Delivered full identity systems and Brand Guidelines for freelance identity projects across diverse clients (F&B/Retail) to ensure long-term consistency. Managed post-production for product imagery and high-conversion social media assets across varied digital platforms.
Independent Brand Designer (Freelance Identity Projects & Visual Content) at Independent
December 1, 2021 - June 30, 2024
Delivered full brand identity systems and Brand Guidelines for diverse freelance clients (F&B/Retail), ensuring long-term consistency across channels. Managed post-production for product imagery and high-conversion social media assets across varied digital platforms from 2021 through mid-2024, supporting campaign performance with on-brand visual output.
Senior Visual Designer at Wendel's German Bakery & Bistro
February 1, 2019 - September 1, 2022
Directed brand narrative from product planning and marketing campaign visuals through product shooting and retouching to final delivery, ensuring alignment across all marketing touchpoints. Optimized print supply chain and collaborative workflows, resulting in measurable output efficiency improvements and cost reduction (NT$8,000+ annually).
Senior Visaul Designer at Wendel's
February 1, 2019 - September 1, 2022
- Brand Strategy: Directed brand narrative from product planning, marketing campaign visuals, product shooting, and retouching to final delivery, ensuring alignment across all marketing touchpoints. - Operational Efficiency: Optimized print supply chain and collaborative workflows, resulting in measurable improvements in output efficiency and cost reduction.

Education

B.A. in Arts and Design at National Taipei University of Education
September 1, 2014 - June 30, 2018
B.A. in Arts and Design at National Taipei University of Education
January 11, 2030 - July 29, 2026
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 29, 2026
B.A. in Arts and Design at National Taipei University of Education
January 1, 2010 - January 1, 2015
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 30, 2026
B.A. in Arts and Design at National Taipei University of Education
January 11, 2030 - July 30, 2026
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 30, 2026
B.A. in Arts and Design at National Taipei University of Education
January 11, 2030 - July 30, 2026
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 30, 2026
B.A. in Arts and Design at National Taipei University of Education
January 11, 2030 - July 30, 2026
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 30, 2026
B.A. in Arts and Design at National Taipei University of Education
January 11, 2030 - July 30, 2026
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 30, 2026
B.A. in Arts and Design at National Taipei University of Education
January 11, 2030 - July 30, 2026
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 30, 2026
B.A. in Arts and Design at National Taipei University of Education
January 11, 2030 - July 30, 2026
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 30, 2026
B.A. in Arts and Design at National Taipei University of Education
January 11, 2030 - July 30, 2026
Exchange Student at Altes Gymnasium Oldenburg
January 11, 2030 - July 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Transportation & Logistics, Professional Services, Computers & Electronics, Consumer Goods, Media & Entertainment, Education, Manufacturing, Software & Internet, Other
    Wendel’s App Deisgn
    Digitizing Legacy Brands: How I Streamlined the O2O Experience for Wendel’s Bakery & Bistro When digitizing a legacy brand, the biggest challenge isn't just adding features—it’s preserving the brand's identity while eliminating digital friction. In the UI/UX case study for Wendel’s App, I focused on bridging the online-to-offline (O2O) gap by redesigning the mobile shopping and reservation experience from the ground up. The Challenge: Traditional bakery platforms often suffer from cluttered interfaces, deep menu layers, and complex O2O fulfillment workflows. This leads to high cart abandonment rates and user drop-off during store pickup and table bookings. The Solution & Key Design Decisions Conversion Funnel Optimization (Home ➔ Category ➔ Product ➔ Cart): Redesigned the core funnel with instant multi-size and quantity switchers, significantly compressing the path to purchase and minimizing checkout friction. Frictionless O2O Reservation & Pickup Flow: Built a modular booking system allowing users to seamlessly toggle between branches (Daan & Tianmu), auto-populate fulfillment data, and pick exact times via intuitive pickers. Human-Centered Visual Identity & Brand Continuity: Integrated a warm color palette and hand-drawn organic stroke illustrations reflecting artisanal craftsmanship, bringing the physical bakery's warmth into a modern mobile experience. Information Architecture (IA) Alignment: Structured 4 core navigation modules (Home, Reservation, Catalog, Cart/Account) to streamline access to coupons, rewards points, order history, and branch navigation. My Role: UI Designer / Product Designer (Information Architecture, User Flows, Interactive Prototyping) branding uidesigner app logodesign…
    Jiang Zhi Wei Bakery Brand Identity
    Who says a bakery logo has to be warm and brown? Brand identity project—Jiang Zhi Wei Bakery (將之味製造所)—we challenged industry conventions to seamlessly align branding with physical architecture: 3 Key Design Breakthroughs: European Navy Blue: Built a hygienic, premium, and trustworthy color foundation that enhances the warmth of freshly baked bread. Architectural Symbolism: Merged a geometric house frame (representing workshop precision) with soft bread contours (representing organic growth). Custom Typography: Blended rigid geometry with subtle breathability to balance modern brunch professionalism with hand-baked warmth. When design connects spatial aesthetics with consumer psychology, brand identity becomes a powerful business asset. branding logodesign colorstrategy motiondesign graphicdesigner…
    Tony's Food Brand Identity
    Project Overview & Brand Story Master Chef Tony has dedicated his career to perfecting culinary formulas. His brand, “Tony’s Food” (Chinese: 託你的福, meaning “Thanks to you, I am blessed with good food”), carries a meaningful double entendre: every dish is a heartfelt expression of his devotion to quality ingredients, crafted to bring joy and happiness to every guest. It is more than a food brand—it is a promise of culinary excellence. My Role: End-to-End Execution As the sole freelance lead, I oversaw the entire project lifecycle—from conceptualizing the seal emblem and custom typography to designing the final structural arrangement of the retail packaging, ensuring a seamless translation from brand strategy to tangible assets. Scope of Work & Deliverables Brand Strategy & Logo Concept: Conducted visual research, brainstormed concepts, and designed the seal emblem and core brand mark with rationale. Color Palette & Typography: Established standard brand color guidelines (HEX, CMYK, RGB) and selected custom primary/secondary font pairings for unified branding. Packaging & Visual Applications: Designed high-fidelity brand mockups and structural packaging layouts, along with digital assets and social media templates to showcase real-world applications. Brand Style Guide: Compiled a practical brand guidelines document, ensuring consistent visual execution across both digital and physical channels. Key Outcomes Delivered a modern, versatile, and scalable visual identity with a strong physical packaging presence. Provided the client with a complete brand asset library and print-ready vector files for production. branding brandesign visualdesign logodesign…
    Wendel's Brand Identity & Visual Redesign
    How do you transform a 20-year-old traditional German bakery into a contemporary lifestyle brand through a clear visual strategy—appealing to a younger audience without losing its loyal foundation? Here is a look into my latest concept side project: Wendel’s Rebranding & Visual Strategy. The Challenge: As Wendel's transitions from a formal dining establishment to a daily casual bistro, its classic visual identity faces 3 key issues: Digital Legibility: Ultra-fine serif strokes blurred on mobile screens. Market Perception Gap: Felt too formal for younger consumers seeking daily brunch. Lack of Logomark: No standalone icon for merchandise & social media. The Visual Strategy Refined Wordmark: Increased weight & optimized kerning for mobile legibility. - "The Kneaded Dough" Mascot: A friendly 'W' icon bringing organic warmth to younger diners. Modern Color Palette: Sun Orange, Prussian Blue, and Flour Cream. branding logodesigner brandstrategy motiondesigner…