Hi, I'm Santana Rosario Rodrigues, a versatile and growth-focused Marketing Consultant with over four years of experience blending data analytics, social media marketing, and creative production. I currently lead digital marketing campaigns and media production for SMEs at Maya’s Experience, where I enjoy crafting compelling storytelling and driving measurable results. With a background in professional photography and videography, I bring a unique mix of creativity and performance analytics to help brands expand their reach and increase ROI. I'm passionate about working with forward-thinking companies to create impactful marketing strategies and engaging digital content.

Santana Rosario Rodrigues

Hi, I'm Santana Rosario Rodrigues, a versatile and growth-focused Marketing Consultant with over four years of experience blending data analytics, social media marketing, and creative production. I currently lead digital marketing campaigns and media production for SMEs at Maya’s Experience, where I enjoy crafting compelling storytelling and driving measurable results. With a background in professional photography and videography, I bring a unique mix of creativity and performance analytics to help brands expand their reach and increase ROI. I'm passionate about working with forward-thinking companies to create impactful marketing strategies and engaging digital content.

Available to hire

Hi, I’m Santana Rosario Rodrigues, a versatile and growth-focused Marketing Consultant with over four years of experience blending data analytics, social media marketing, and creative production. I currently lead digital marketing campaigns and media production for SMEs at Maya’s Experience, where I enjoy crafting compelling storytelling and driving measurable results.

With a background in professional photography and videography, I bring a unique mix of creativity and performance analytics to help brands expand their reach and increase ROI. I’m passionate about working with forward-thinking companies to create impactful marketing strategies and engaging digital content.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Swahili
Fluent

Work Experience

Marketing Consultant at Maya’s Experience
January 1, 2024 - June 17, 2024
Oversaw digital strategy, content creation, and analytics for SME clients including Bounty Supermarket and KenJap Motors. Increased social engagement by 60% and online inquiries by 40% through tailored campaigns and local influencer collaborations. Produced high-conversion product photography, reels, and customer testimonial videos for digital channels. Managed content calendars, ad spend, and visual direction across Facebook, TikTok, and Instagram. Led client briefings and reporting sessions, providing clear analytics dashboards and actionable insights.
Freelance Digital Marketer & Creative Consultant at Upwork & Fiverr
January 1, 2023 - June 17, 2024
Completed 50+ gigs for clients across retail, food, beauty, and service industries globally via Upwork and Fiverr. Delivered logo design, digital ad kits, TikTok ad campaigns, video editing, and Instagram growth strategies. Created and sold photography packages and brand storytelling kits tailored to SME needs. Built marketing funnels and basic automation flows for lead nurturing via email and WhatsApp.
Accountant & M&E Officer at Stem Hotel
January 1, 2021 - December 31, 2023
Managed full-cycle accounting, including payroll, reconciliations, supplier accounts, and financial reporting. Developed cost-saving plans reducing annual expenses by 15%. Spearheaded data collection and dashboard reporting for hotel performance KPIs. Integrated financial analysis with service delivery insights to guide management decisions.
Freelance Photographer & Videographer at Self-Employed
January 1, 2019 - December 31, 2021
Shot and edited commercial and event visuals for businesses, social campaigns, and influencer content. Produced high-quality product shoots and promotional reels aligned with brand aesthetics. Independently managed pre-production to post-delivery and client revisions.

Education

Bachelor of Science at Mount Kenya University
January 1, 2017 - December 31, 2022

Qualifications

Google Fundamentals of Digital Marketing
January 1, 2022 - December 31, 2022
SQL for Data Analysis
January 1, 2022 - December 31, 2022
Microsoft Excel for Business – Advanced Functions
January 1, 2022 - December 31, 2022
Creative Branding & Photography for Social Media – Short Course
January 1, 2023 - December 31, 2023
TikTok for Business – TikTok Academy (Brand Ads & UGC Strategies)
January 1, 2023 - December 31, 2023

Industry Experience

Retail, Professional Services, Media & Entertainment, Travel & Hospitality, Wholesale & Distribution, Financial Services
    paper Umai Herbal Expo Coverage

    Event Videographer & Editor
    Tools Used: Canon 250D, Tripod, Adobe Premiere Pro
    Summary:
    I was tasked with capturing the essence of the Umai Herbal Expo, an event centered around herbal products, wellness, and natural health solutions. Using my Canon 250D setup, I documented exhibitor booths, product displays, live demos, and crowd interactions. I focused on close-up visuals of organic products, smooth panning shots of displays, and engaging vendor interviews. Post-production involved clean cuts, gentle transitions, and nature-inspired color grading to reflect the earthy theme. The final highlight video was used by organizers and vendors for social media marketing and recap purposes.

    paper Fashion Content for Local Clothing Brand

    Role: Photographer & Videographer
    Tools Used: Canon 250D, Adobe Lightroom, CapCut, Canva
    Summary:
    I shot and edited visual content for a local fashion brand, focusing on showcasing their latest clothing line in an urban, stylish, and social media-ready way. I directed an outdoor shoot with models wearing key pieces, then created a mix of clean product shots, short promo videos, and reels for Instagram. My editing focused on vibrant color grading, clean compositions, and quick transitions that matched the brand’s bold and youthful vibe. The final content helped them build traction online and improve their Instagram presence.

    paper Profile Photoshoot for Nakuru Rugby Club

    Role: Photographer & Creative Director
    Tools Used: Canon 250D, Adobe Lightroom, Natural Light & Reflector
    Summary:
    I conducted a professional photoshoot for Nakuru Rugby Club, capturing high-quality profile photos for their players and staff. The goal was to produce clean, consistent images that could be used across their social media, website, and promotional materials. I directed each player through individual portrait setups and group shots, ensuring confident poses, good lighting, and brand alignment. After the shoot, I handled all editing in Adobe Lightroom — adjusting lighting, skin tones, and sharpness while keeping the images natural and athlete-focused. The final set gave the club a polished look, fit for any press or digital feature.

    paper Livestream Production – Nakuru Rugby Tournament

    Role: Livestream Director & Videographer
    Tools Used: Canon 250D (dual setup), OBS Studio, Tripod, External Mic, Laptop
    Summary:
    I managed the full livestream setup and execution for a rugby tournament held in Nakuru, delivering real-time coverage for fans who couldn’t attend physically. Using a dual Canon 250D camera setup and OBS Studio, I captured live match action, crowd energy, and team highlights with smooth transitions and clear commentary feed. I handled everything—from framing and camera switching to audio balance and stream stability. The result was a seamless livestream experience shared across social platforms, allowing supporters to follow the game remotely with professional visual and audio quality.

    paper Content Creation for Maalemani Safaris (Nakuru Expo + Field Shoots)

    Role: Videographer & Editor
    Tools Used: Canon 250D, Adobe Premiere Pro, CapCut, Handheld Rig
    Summary:
    I worked with Maalemani Safaris for a full week as their go-to content creator during the Nakuru Tourism Expo and the days that followed. At the expo, I filmed engaging brand clips, booth interactions, and behind-the-scenes moments that highlighted their safari experiences. Over the next five days, I captured on-location content—scenic shots, tour visuals, and client experiences. I then edited both short-form reels and polished marketing videos optimized for social media and web. The client wanted fresh, natural footage that felt both adventurous and authentic, and I delivered high-quality content with a quick turnaround to match their post-expo momentum.

    paper Catholic Youth Gala Night Videography (Volunteer)

    Role: Videographer (Volunteer)
    Tools Used: Canon 250D, Tripod, Adobe Premiere Pro
    Summary:
    I volunteered to film a Catholic Youth Gala Night—an inspiring evening filled with performances, speeches, and celebration of faith and community. My role was to capture the entire flow of the event, from the opening processions and musical numbers to speeches and awards. I shot with my Canon 250D, focusing on clear stage coverage, audience reactions, and behind-the-scenes moments. Afterward, I edited a highlight reel and a full-length version, which was later shared with the church’s youth ministry. Though it was a volunteer project, I approached it with full professionalism, treating it as a chance to support a good cause and sharpen my event coverage skills.

    paper Islamic Nikah Ceremony Videography

    Role: Videographer & Event Documentarian
    Tools Used: Canon 250D, Gimbal, Adobe Premiere Pro
    Summary:
    I had the honor of filming a beautiful Islamic Nikah ceremony, capturing the sacred moments with respect and artistic care. My focus was to preserve the emotional and spiritual atmosphere — from the recitations to the blessings, family interactions, and celebration. Using my Canon 250D, I shot the event discreetly, ensuring cultural sensitivity while still delivering cinematic-quality footage. After filming, I edited a highlight video that blended soft transitions, appropriate background music, and color grading to match the warm, peaceful tone of the ceremony. The family was deeply moved by how the final video reflected the occasion.

    paper Videography for AIM Agriculture (YouTube Feature)

    Role: Videographer
    Tools Used: Canon 90D, Gimbal, Natural Light, Premiere Pro
    Summary:
    I was the lead videographer for a special feature on AIM Agriculture, filmed in collaboration with a popular YouTuber with over 300,000 subscribers. My role was to capture clean, professional visuals of the farm’s operations — from planting to packaging — focusing on storytelling through visuals alone. I used my Canon 90D and natural lighting to shoot smooth handheld and gimbal shots across the location. The goal was to visually communicate AIM’s impact in agriculture, and the footage became part of a widely viewed YouTube video that received excellent audience feedback. It was a great opportunity to blend clean visuals with purpose-driven content.

    paper School Photography for Hopewell STEM High School

    Role: Photographer & Visual Curator
    Tools Used: Canon 250D, Adobe Lightroom, Adobe Photoshop
    Summary:
    I was commissioned to photograph Hopewell STEM High School for their official website: stemhsa.netlify.app. My focus was to capture the energy, curiosity, and creativity of the students and teachers in their natural learning environment. I documented classroom activities, STEM projects, and staff-student interactions, all while keeping the visuals warm, authentic, and brand-aligned. After the shoot, I handled editing and curation—ensuring the images were web-ready and represented the school’s forward-thinking identity. These photos now power the school’s online presence and help tell their story visually.

    paper Ad Campaigns for Bounty Supermarket

    Role: Creative Director, Videographer & Editor
    Tools Used: Canon 250D, Adobe Premiere Pro, CapCut
    Summary:
    I was the creative lead and execution arm behind multiple video ads for Bounty Supermarket. From concept to screen, I planned the visual style, wrote rough scripts, shot the footage, and handled all the editing. The goal was to create short, punchy videos that highlighted deals, freshness, and customer service in a way that felt real and relatable. Whether it was a promo for weekend offers or an in-store walkthrough, I made sure the brand looked clean, energetic, and professional. Every frame was designed to build trust and attract foot traffic.

    paper Marketing Consultant at Maya’s Experience

    Tools Used: Canva, Meta Business Suite, WhatsApp Business, Google Workspace

    At Maya’s Experience, I worked closely with a small team to shape creative marketing campaigns for local brands. I handled strategy, content planning, and client engagement—ensuring each campaign aligned with the client’s goals and audience. From brainstorming ideas to running Instagram ads and writing copy for flyers and posts, I was involved end-to-end. I also helped the team set up systems for managing client feedback and improving online visibility. It was a hands-on role that strengthened my ability to think creatively and deliver results, even with limited resources.

    paper 📸 Project: Wedding Videography in Nakuru

    Role: Videographer & Editor
    Tools Used: Canon 250D, Adobe Premiere Pro
    Summary:
    I had the privilege of covering a beautiful wedding in Nakuru, using my two Canon 250D cameras to capture every special moment from morning prep to the final dance. I focused on the real emotions—those candid smiles, tight hugs, and spontaneous laughter. After the event, I edited a cinematic highlight video, social media teasers, and a full-length film that told the couple’s story in a heartfelt way. Smooth transitions, soft color tones, and natural storytelling were my priorities.