As a marketing technology and analytics consultant at Hockeystack, I specialize in integrating marketing technologies and ensuring seamless data flow and analytics capabilities for clients. My role focuses on empowering businesses to optimize their marketing performance and improve decision-making through accurate data and actionable insights.

Key Responsibilities:
• CRM Integration & Management: Work extensively with HubSpot and Salesforce, ensuring smooth integration and alignment with client business processes.
• Client Onboarding: Guide clients through the onboarding process for Hockeystack, ensuring their systems are set up for success and optimized for data-driven decision-making.
• API Connection Testing: Test and validate API connections to ensure seamless integration across marketing and analytics platforms, identifying and resolving issues proactively.
• Data Quality Assurance: Conduct rigorous data quality checks to ensure the accuracy and reliability of client analytics data.
• Analytics Insights & Reporting: Provide actionable insights by analyzing data trends and creating dashboards that help clients understand their marketing performance and customer behavior.

Key Achievements:
• Successfully onboarded multiple clients, reducing time-to-value and increasing adoption rates for Hockeystack’s platform.
• Improved data accuracy and reliability by developing robust testing protocols for API connections and data integrations.
• Delivered analytics reports that identified key growth opportunities, enabling clients
to optimize their marketing strategies and improve ROI.