NIKE Campaign Design Digital Assets and Omnichannel Marketing

Developed an integrated seasonal campaign concept, shaping the creative direction, visual storytelling, and communication narrative across digital, social, retail, and experiential touchpoints. Designed graphics for seasonal campaign, translating ideas into store visuals, billboard layouts, and large-scale mock-ups. Planned and art-directed photoshoots, creating campaign visuals through strong references and post-production editing. Created photo mock-ups and visualisations demonstrating campaign assets in stores, outdoor media, and branded spaces. Produced a full communications pack, including key visuals, layouts, mock-ups, and campaign storytelling, clearly presenting the concept across all channels, ensuring consistency, clarity, and relevance.

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