I am Sonja Uhl, Head of Digital Marketing with over 12 years of international experience in developing and implementing data-driven digital strategies, performance marketing campaigns, and content marketing initiatives. Throughout my career, I have successfully increased reach and revenue by leveraging creative campaigns, cross-channel storytelling, and analytical optimizations. As a leader and entrepreneur, I guide teams and consult companies to scale their digital marketing efforts with a strong focus on lead generation and growth. My expertise includes managing social media strategies for large communities, influencer marketing, SEO and content marketing optimization, campaign management, and new digital initiatives. I have extensive experience across various sectors including healthcare, e-commerce, pharma, public figures, startups, finance, and tourism. Currently, I work as a Social Media Consultant and Podcast Channel Manager while heading marketing at Splendid Research GmbH and leading my own digital growth agency.

I am Sonja Uhl, Head of Digital Marketing with over 12 years of international experience in developing and implementing data-driven digital strategies, performance marketing campaigns, and content marketing initiatives. Throughout my career, I have successfully increased reach and revenue by leveraging creative campaigns, cross-channel storytelling, and analytical optimizations. As a leader and entrepreneur, I guide teams and consult companies to scale their digital marketing efforts with a strong focus on lead generation and growth. My expertise includes managing social media strategies for large communities, influencer marketing, SEO and content marketing optimization, campaign management, and new digital initiatives. I have extensive experience across various sectors including healthcare, e-commerce, pharma, public figures, startups, finance, and tourism. Currently, I work as a Social Media Consultant and Podcast Channel Manager while heading marketing at Splendid Research GmbH and leading my own digital growth agency.

Available to hire

I am Sonja Uhl, Head of Digital Marketing with over 12 years of international experience in developing and implementing data-driven digital strategies, performance marketing campaigns, and content marketing initiatives. Throughout my career, I have successfully increased reach and revenue by leveraging creative campaigns, cross-channel storytelling, and analytical optimizations. As a leader and entrepreneur, I guide teams and consult companies to scale their digital marketing efforts with a strong focus on lead generation and growth.

My expertise includes managing social media strategies for large communities, influencer marketing, SEO and content marketing optimization, campaign management, and new digital initiatives. I have extensive experience across various sectors including healthcare, e-commerce, pharma, public figures, startups, finance, and tourism. Currently, I work as a Social Media Consultant and Podcast Channel Manager while heading marketing at Splendid Research GmbH and leading my own digital growth agency.

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Language

German
Fluent
English
Advanced
Italian
Advanced
French
Intermediate

Work Experience

Social Media Consultant & Podcast Channel Manager
July 1, 2024 - Present
Consulting social media strategies and managing podcast channels, starting from July 2024 onwards.
Admin Facebook Community "Berlin experience" at Berlin experience
July 1, 2024 - Present
Managing the Facebook community with over 23,000 followers focused on Berlin lovers, starting from July 2024.
Head of Marketing at Splendid Research GmbH
December 1, 2023 - Present
Leading marketing activities since December 2023, including strategic development and scaling of digital marketing initiatives with focus on B2B and B2C.
Founder at 24DigitalGrowth
October 31, 2021 - August 18, 2025
Founded and managed a digital growth agency from December 2018 to October 2021 focusing on data-driven digital strategies, creative campaign management, SEO, and performance marketing across various sectors including e-commerce, healthcare, pharma, finance, and tourism.
Multichannel Business Partner (Consultant) at Takeda Pharma Vertrieb GmbH & Co. KG
December 31, 2018 - August 18, 2025
Consulted on multichannel marketing strategies from 2014 to 2018, including campaign management, SEO, content marketing, and digital transformation focused on lead generation and revenue growth.
Marketing & Communications Manager at Banc de Binary, Limassol, Cyprus
January 1, 2014 - August 18, 2025
Managed online and social media marketing strategies for DACH and Italian markets, including campaign management, community management, crisis communication, and newsletter and video marketing from 2009 to 2014.
PR Manager at Luxoss srl, Milan
January 1, 2011 - August 18, 2025
Handled PR and account management for luxury partner hotels, website content strategy, online marketing campaigns, and social media management between 2009 and 2011.
Web Project Manager at Ware communications srl, Rome
January 1, 2009 - August 18, 2025
Managed content and online marketing projects for an agritourism portal in Italy from 2007 to 2009.
Founder at roomagency.com
December 31, 2008 - August 18, 2025
Founded and managed an online portal for short- and long-term private accommodations in Rome, Italy in 2007-2008 including CMS development, graphic design, content, and widgets.

Education

Bachelor of Arts in Sociology at Universität Augsburg, Universität Innsbruck
January 1, 2001 - January 1, 2005
Certified Foreign Language Correspondent for English and French at Fachakademie für Fremdsprachenberufe SGD
January 1, 2001 - January 1, 2005
Training as Foreign Language Correspondent at Sprachen- und Dolmetscherinstitut München (SDI)
January 1, 2000 - January 1, 2001

Qualifications

Growth Mind Award 2020 - awarded by Takeda
January 1, 2020 - August 18, 2025
Google SEA (Search Engine Advertising) Certified
January 11, 2030 - August 18, 2025
Meta Ads Certified
January 11, 2030 - August 18, 2025
Certificate: From Business Goals to Ad Objectives (Meta Digital Native and Digital Marketing Expert)
February 15, 2023 - August 18, 2025
Certified Webmaster Study and Training
January 1, 2008 - January 1, 2009

Industry Experience

Healthcare, Media & Entertainment, Financial Services, Travel & Hospitality