Hi, I'm Sonja Uhl, an experienced digital marketing expert with over a decade of international experience in creative content strategies and performance campaigns. I have a passion for building communities and achieving significant growth through data-driven storytelling across various digital platforms. I love collaborating with teams to bring innovative ideas to life and push the boundaries of what's possible in the digital space.

Hi, I'm Sonja Uhl, an experienced digital marketing expert with over a decade of international experience in creative content strategies and performance campaigns. I have a passion for building communities and achieving significant growth through data-driven storytelling across various digital platforms. I love collaborating with teams to bring innovative ideas to life and push the boundaries of what's possible in the digital space.

Available to hire

Hi, I’m Sonja Uhl, an experienced digital marketing expert with over a decade of international experience in creative content strategies and performance campaigns. I have a passion for building communities and achieving significant growth through data-driven storytelling across various digital platforms. I love collaborating with teams to bring innovative ideas to life and push the boundaries of what’s possible in the digital space.

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Language

German
Fluent
English
Advanced
Italian
Advanced
French
Intermediate

Work Experience

Social Media Consultant & Podcast Channel Manager
July 1, 2024 - Present
Consulting social media strategies and managing podcast channels, starting from July 2024 onwards.
Admin Facebook Community "Berlin experience" at Berlin experience
July 1, 2024 - Present
Managing the Facebook community with over 23,000 followers focused on Berlin lovers, starting from July 2024.
Head of Marketing at Splendid Research GmbH
December 1, 2023 - Present
Leading marketing activities since December 2023, including strategic development and scaling of digital marketing initiatives with focus on B2B and B2C.
Founder at 24DigitalGrowth
October 31, 2021 - August 18, 2025
Founded and managed a digital growth agency from December 2018 to October 2021 focusing on data-driven digital strategies, creative campaign management, SEO, and performance marketing across various sectors including e-commerce, healthcare, pharma, finance, and tourism.
Multichannel Business Partner (Consultant) at Takeda Pharma Vertrieb GmbH & Co. KG
December 31, 2018 - August 18, 2025
Consulted on multichannel marketing strategies from 2014 to 2018, including campaign management, SEO, content marketing, and digital transformation focused on lead generation and revenue growth.
Marketing & Communications Manager at Banc de Binary, Limassol, Cyprus
January 1, 2014 - August 18, 2025
Managed online and social media marketing strategies for DACH and Italian markets, including campaign management, community management, crisis communication, and newsletter and video marketing from 2009 to 2014.
PR Manager at Luxoss srl, Milan
January 1, 2011 - August 18, 2025
Handled PR and account management for luxury partner hotels, website content strategy, online marketing campaigns, and social media management between 2009 and 2011.
Web Project Manager at Ware communications srl, Rome
January 1, 2009 - August 18, 2025
Managed content and online marketing projects for an agritourism portal in Italy from 2007 to 2009.
Founder at roomagency.com
December 31, 2008 - August 18, 2025
Founded and managed an online portal for short- and long-term private accommodations in Rome, Italy in 2007-2008 including CMS development, graphic design, content, and widgets.
Head of Social Media & Podcast Channel Manager at VDI-Verein Deutscher Ingenieure
July 15, 2024 - Present
Leading social media strategies and podcast management to enhance community engagement and brand visibility.
Admin Facebook Community at Berlin experience
July 1, 2024 - Present
Managing and moderating a thriving Facebook community focused on engaging Berlin enthusiasts.
Multichannel Business Partner at Takeda Pharma Vertrieb GmbH & Co.KG
December 1, 2018 - October 31, 2021
Managed various digital marketing projects to enhance brand visibility and engagement.

Education

Bachelor of Arts in Sociology at Universität Augsburg, Universität Innsbruck
January 1, 2001 - January 1, 2005
Certified Foreign Language Correspondent for English and French at Fachakademie für Fremdsprachenberufe SGD
January 1, 2001 - January 1, 2005
Training as Foreign Language Correspondent at Sprachen- und Dolmetscherinstitut München (SDI)
January 1, 2000 - January 1, 2001
Bachelor of Arts at University of Augsburg/University of Innsbruck
January 1, 2001 - January 1, 2005

Qualifications

Growth Mind Award 2020 - awarded by Takeda
January 1, 2020 - August 18, 2025
Google SEA (Search Engine Advertising) Certified
January 11, 2030 - August 18, 2025
Meta Ads Certified
January 11, 2030 - August 18, 2025
Certificate: From Business Goals to Ad Objectives (Meta Digital Native and Digital Marketing Expert)
February 15, 2023 - August 18, 2025
Certified Webmaster Study and Training
January 1, 2008 - January 1, 2009
Google SEA Certified
January 11, 2030 - January 26, 2026
Meta Ads Certified
October 1, 2023 - January 26, 2026
Certified Webmaster
January 1, 2008 - January 1, 2009

Industry Experience

Healthcare, Media & Entertainment, Financial Services, Travel & Hospitality, Consumer Goods