ORANGE Immersive Now

ORANGE : Immersive Now

Mobile iOS/Android, Meta Quest 2, PC VR
ORANGE Immersive NOW Visuals
ORANGE Immersive NOW Visuals2

ORANGE Immersive NOW trailer2
ORANGE Immersive NOW Visuals2
In partnership with ORANGE France/Spain, XD Lab, and DENTSU Barcelona, I designed and managed the implementation of all graphic aspects of the “Immersive Now” app, from UX/UI to 3D environments (Villa, Cinema, e‑shop created from scratch, optimization of Square and Bianca), including the creation of personas, wireframes following the reference design kit, new UI screens, client follow-up, and project quoting. I was also responsible for part of the backend related to product management for the e‑shop.

The app provides access to various ORANGE entertainment services such as OCS, Live 360, Immersive Live (Bianca – immersive 3D video), and Live TV. Through virtual avatars, users can share video or live content with multiple participants in real time and interact via voice, text, or emojis. Depending on the country and available spaces like the Villa, Cinema, or Square, users can enter a 3D virtual store to discover the latest mobile devices, join contests, or connect with a sales representative in real time for services such as product information or purchases, including subscriptions and prepaid cards.

For the “Square” environment, provided by Dentsu, I optimized the entire scene to ensure smooth performance on mobile devices. Together with my colleagues, we also implemented the “Immersive Toolset” suite, a set of tools enabling clients to independently configure scenes and interactive objects within the app.

The application is available on multiple platforms, including Android, iOS, and Meta Quest 1, 2, and 3.