Let Me Be Frank Accountability Report

Let Me Be Frank — Accountability Report

Let Me Be Frank is a social change agency working across strategy, culture and action
to support a more just future for people and the planet. Following a chance meeting,
I collaborated with the founder on the design of their Accountability Report —
an annual publication reflecting how the organisation had lived its values in practice.

The challenge

The brief called for more than a well-designed document. Each of the organisation’s
core values needed to be brought to life visually, using narrative illustration to
make them tangible and relatable rather than abstract.

The approach

The project began with moodboarding to establish an approach that felt warm, human
and aligned with the existing brand. An illustrative style quickly emerged as the right
fit, allowing values to be communicated in a more accessible and engaging way.

From there, the report was designed as a cohesive editorial system — typography and
layout used to create clear hierarchy and pacing, guiding the reader through moments
of reflection while maintaining readability across content types.

The result

The report was met with strong positive feedback, with the illustrated values
particularly well received. Designed as a reusable template, the system has since
been adopted for Let Me Be Frank’s ongoing Accountability Reports — allowing them
to reflect on their impact year after year, while staying aligned with their values
and visual identity.

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