Thabile Ndaba

Available to hire

I'm a Social Media Executive and Digital Marketing Manager with 4+ years experience, who believes good marketing feels less like a pitch and more like a conversation.

About

I’m a Social Media Executive and Digital Marketing Manager with 4+ years experience, who believes good marketing feels less like a pitch and more like a conversation.

I’m armed with a BA in Fashion Media (Distinction in Fashion Trend Forecasting) and additional certifications in Social Media, SEO, Email Marketing, and Copywriting.

Over the years I’ve helped UK, Swiss, and African brands in luxury fashion, beauty, health, medical aesthetics, tech, finance, marketing, branding and photography – across B2C, B2B, and DTC/eCommerce sectors. I bring the mix every brand needs: creativity that hooks attention, a strategy that drives results, and data that keeps it honest. I love connecting the dots between what looks good and what works, across organic and paid social campaigns, email marketing and automated workflows, SEO, social media copywriting, scripting, lead generation, event support, influencer and creator collaborations, podcast management, and brand and marketing materials design.

I approach marketing like a trend forecaster – always scanning what’s next, adapting fast, and building stories that actually make people care.

  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet
  • Other
  • Consumer Goods
  • Financial Services
  • Education
  • Healthcare

Projects · 1

A curated digital marketing portfolio showcasing my 4+ years of experience across social media management, paid advertising, email marketing, SEO, and brand strategy.

This portfolio highlights projects for luxury fashion, beauty, wellness, branding, marketing, photography and tech brands in the UK, Switzerland, and South Africa — including campaign case studies, social media rebrands, landing page design, and full-funnel marketing systems.

You’ll find examples of my work, covering everything from organic and paid growth to brand collaborations, email automation, and content strategy.

Each section demonstrates how I combine creativity, analytics, and storytelling to help brands grow their communities, boost engagement, and drive measurable results across multiple digital channels.

You can visit my portfolio here:

https://www.twine.net/signin

  • Brand Designer
  • Brand Strategist
  • Community Manager
  • +7

Work experience· 7 roles

Podcast Manager & Host · Aesthetics TodayDec 2024 – Dec 2024 · 1 mo

Hosted and produced the podcast, including guest outreach, interview production, and post-production content repurposing for an audience of 25,000+ readers and 17,000+ followers across multiple regions.

Social Media Executive · Digital AestheticsDec 2024 – Dec 2024 · 1 mo

Managed full-funnel social media and paid ad campaigns for B2C and DTC brands within beauty, health, and aesthetics; optimized content performance and conversion metrics; developed CRO-focused campaign strategies and improved CAC efficiency.

Social Media Manager · Markus KramerMar 2023 – Mar 2023 · 1 mo

Directed Twitter content strategy and thought-leadership content across Markus Kramer in the marketing, branding and finance industries; conducted research to develop credible, insight-driven content.

Social Media Management & SEO Intern · Claudia KramerMar 2023 – Mar 2023 · 1 mo
Ecommerce & Digital Marketing Assistant · Qoi WellnessFeb 2022 – Apr 2023 · 1 yr 3 mos
Social Media Manager & Social Integrator · Signature FiveNov 2021 – Oct 2025 · 4 yrs
Email Marketing & Copywriting Intern · You at Yours PhotographyJul 2021 – Oct 2021 · 4 mos

Education

Bachelor of Arts – Fashion Media (Distinction in Trend Forecasting) · STADIO Higher Education2030 – 2020

Distinctions: 1. Fashion Trend Forecasting; 2. Experiential Learning. Modules: Marketing and Brand Management, Trend Forecasting, Visual Merchandising, Computer Literacy and Design, Experiential Learning, Fashion Theory, Styling, Photography and Film, Makeup.

Matric / Grade 12 · Uitsig High School - Pretoria, South Africa2030 – 2016

Distinctions: 1. Business Studies; 2. Life Orientation

Certifications and awards

Acadium Digital Marketing Apprenticeship - Social Media Management & SEO2030 – 2025
Acadium Digital Marketing Apprenticeship - Email Marketing & Copywriting2030 – 2021

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