I'm a Social Media Executive and Digital Marketing Manager with 4+ years experience, who believes good marketing feels less like a pitch and more like a conversation. I’m armed with a BA in Fashion Media (Distinction in Fashion Trend Forecasting) and additional certifications in Social Media, SEO, Email Marketing, and Copywriting. Over the years I’ve helped UK, Swiss, and African brands in luxury fashion, beauty, health, medical aesthetics, tech, finance, marketing, branding and photography – across B2C, B2B, and DTC/eCommerce sectors. I bring the mix every brand needs: creativity that hooks attention, a strategy that drives results, and data that keeps it honest. I love connecting the dots between what looks good and what works, across organic and paid social campaigns, email marketing and automated workflows, SEO, social media copywriting, scripting, lead generation, event support, influencer and creator collaborations, podcast management, and brand and marketing materials design. I approach marketing like a trend forecaster – always scanning what’s next, adapting fast, and building stories that actually make people care.…

Thabile Ndaba

PRO

I'm a Social Media Executive and Digital Marketing Manager with 4+ years experience, who believes good marketing feels less like a pitch and more like a conversation. I’m armed with a BA in Fashion Media (Distinction in Fashion Trend Forecasting) and additional certifications in Social Media, SEO, Email Marketing, and Copywriting. Over the years I’ve helped UK, Swiss, and African brands in luxury fashion, beauty, health, medical aesthetics, tech, finance, marketing, branding and photography – across B2C, B2B, and DTC/eCommerce sectors. I bring the mix every brand needs: creativity that hooks attention, a strategy that drives results, and data that keeps it honest. I love connecting the dots between what looks good and what works, across organic and paid social campaigns, email marketing and automated workflows, SEO, social media copywriting, scripting, lead generation, event support, influencer and creator collaborations, podcast management, and brand and marketing materials design. I approach marketing like a trend forecaster – always scanning what’s next, adapting fast, and building stories that actually make people care.…

Available to hire

I’m a Social Media Executive and Digital Marketing Manager with 4+ years experience, who believes good marketing feels less like a pitch and more like a conversation.

I’m armed with a BA in Fashion Media (Distinction in Fashion Trend Forecasting) and additional certifications in Social Media, SEO, Email Marketing, and Copywriting.

Over the years I’ve helped UK, Swiss, and African brands in luxury fashion, beauty, health, medical aesthetics, tech, finance, marketing, branding and photography – across B2C, B2B, and DTC/eCommerce sectors. I bring the mix every brand needs: creativity that hooks attention, a strategy that drives results, and data that keeps it honest. I love connecting the dots between what looks good and what works, across organic and paid social campaigns, email marketing and automated workflows, SEO, social media copywriting, scripting, lead generation, event support, influencer and creator collaborations, podcast management, and brand and marketing materials design.

I approach marketing like a trend forecaster – always scanning what’s next, adapting fast, and building stories that actually make people care.

See more

Skills

Experience Level

Language

English
Fluent
Tswana
Intermediate

Work Experience

Social Media Manager & Social Integrator at Signature Five
November 1, 2021 - October 30, 2025
Developed and executed end-to-end B2B and B2C digital marketing strategies and content for this luxury personal styling brand, combining creative storytelling with data-driven campaign management to grow brand visibility, leads, and engagement for global clients interested in upleveling their style and personal brand through clothing, jewellery, executive presence and more.
Social Media Management & SEO Intern at Claudia Kramer
March 1, 2023 - March 1, 2023
Supported a digital marketing coach by strengthening online presence through SEO-led content planning, community management, and social media scheduling to increase visibility and engagement.
Social Media Manager at Markus Kramer
March 1, 2023 - March 1, 2023
Directed Twitter content strategy and thought-leadership content across Markus Kramer in the marketing, branding and finance industries; conducted research to develop credible, insight-driven content.
Email Marketing & Copywriting Intern at You at Yours Photography
July 1, 2021 - October 31, 2021
Supported email campaign strategy, analysis, and creative development; crafted compelling subject lines and automated workflows; designed email graphics and supported content creation.
Ecommerce & Digital Marketing Assistant at Qoi Wellness
February 1, 2022 - April 30, 2023
Supported digital marketing and ecommerce management via Shopify, including social media strategy (Instagram, TikTok, Facebook), SEO optimisation, community growth, and performance reporting. Monitored, reported, and optimised for key metrics including CVR, Revenue, Users, Engagement, and RPR, delivering actionable insights to leadership that informed campaign and product decisions. Supported brand development, product launches, and pricing strategies – directly contributing to DTC growth and customer engagement.
Social Media Executive at Digital Aesthetics
December 1, 2024 - December 1, 2024
Managed full-funnel social media and paid ad campaigns for B2C and DTC brands within beauty, health, and aesthetics; optimized content performance and conversion metrics; developed CRO-focused campaign strategies and improved CAC efficiency.
Podcast Manager & Host at Aesthetics Today
December 1, 2024 - December 1, 2024
Hosted and produced the podcast, including guest outreach, interview production, and post-production content repurposing for an audience of 25,000+ readers and 17,000+ followers across multiple regions.

Education

Bachelor of Arts – Fashion Media (Distinction in Trend Forecasting) at STADIO Higher Education
January 11, 2030 - January 1, 2020
Distinctions: 1. Fashion Trend Forecasting; 2. Experiential Learning. Modules: Marketing and Brand Management, Trend Forecasting, Visual Merchandising, Computer Literacy and Design, Experiential Learning, Fashion Theory, Styling, Photography and Film, Makeup.
Matric / Grade 12 at Uitsig High School - Pretoria, South Africa
January 11, 2030 - December 31, 2016
Distinctions: 1. Business Studies; 2. Life Orientation

Qualifications

Acadium Digital Marketing Apprenticeship - Social Media Management & SEO
January 11, 2030 - October 30, 2025
Acadium Digital Marketing Apprenticeship - Email Marketing & Copywriting
January 11, 2030 - July 31, 2021

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Other, Consumer Goods, Financial Services, Education, Healthcare
    paper Digital Marketing Portfolio

    A curated digital marketing portfolio showcasing my 4+ years of experience across social media management, paid advertising, email marketing, SEO, and brand strategy.

    This portfolio highlights projects for luxury fashion, beauty, wellness, branding, marketing, photography and tech brands in the UK, Switzerland, and South Africa — including campaign case studies, social media rebrands, landing page design, and full-funnel marketing systems.

    You’ll find examples of my work, covering everything from organic and paid growth to brand collaborations, email automation, and content strategy.

    Each section demonstrates how I combine creativity, analytics, and storytelling to help brands grow their communities, boost engagement, and drive measurable results across multiple digital channels.

    You can visit my portfolio here:

    https://www.twine.net/signin