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A versatile marketing professional with hands-on experience in integrated brand campaigns, social media management, and content creation, across APAC and SG markets. Skilled in end-to-end campaign execution—from strategy and concept development to production, copywriting, and performance analysis—across digital, social, and traditional channels. Experienced across luxury, lifestyle, F&B, retail, government, and financial industries, with a proven track record of driving engagement, brand growth, and cross-market collaboration. Adept at leveraging tools such as Meta Business Suite, GA4, Canva, Adobe Creative Suite, CapCut, and Inshot to deliver creative, data-driven marketing solutions.…A versatile marketing professional with hands-on experience in integrated brand campaigns, social media management, and content creation, across APAC and SG markets. Skilled in end-to-end campaign execution—from strategy and concept development to production, copywriting, and performance analysis—across digital, social, and traditional channels. Experienced across luxury, lifestyle, F&B, retail, government, and financial industries, with a proven track record of driving engagement, brand growth, and cross-market collaboration. Adept at leveraging tools such as Meta Business Suite, GA4, Canva, Adobe Creative Suite, CapCut, and Inshot to deliver creative, data-driven marketing solutions.

Woo Xin Ci

Marketing Strategist, Brand Designer, Content Creator, +7

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A versatile marketing professional with hands-on experience in integrated brand campaigns, social media management, and content creation, across APAC and SG markets. Skilled in end-to-end campaign execution—from strategy and concept development to production, copywriting, and performance analysis—across digital, social, and traditional channels. Experienced across luxury, lifestyle, F&B, retail, government, and financial industries, with a proven track record of driving engagement, brand growth, and cross-market collaboration. Adept at leveraging tools such as Meta Business Suite, GA4, Canva, Adobe Creative Suite, CapCut, and Inshot to deliver creative, data-driven marketing solutions.…A versatile marketing professional with hands-on experience in integrated brand campaigns, social media management, and content creation, across APAC and SG markets. Skilled in end-to-end campaign execution—from strategy and concept development to production, copywriting, and performance analysis—across digital, social, and traditional channels. Experienced across luxury, lifestyle, F&B, retail, government, and financial industries, with a proven track record of driving engagement, brand growth, and cross-market collaboration. Adept at leveraging tools such as Meta Business Suite, GA4, Canva, Adobe Creative Suite, CapCut, and Inshot to deliver creative, data-driven marketing solutions.

Available to hire

A versatile marketing professional with hands-on experience in integrated brand campaigns, social media management, and content creation, across APAC and SG markets. Skilled in end-to-end campaign execution—from strategy and concept development to production, copywriting, and performance analysis—across digital, social, and traditional channels. Experienced across luxury, lifestyle, F&B, retail, government, and financial industries, with a proven track record of driving engagement, brand growth, and cross-market collaboration. Adept at leveraging tools such as Meta Business Suite, GA4, Canva, Adobe Creative Suite, CapCut, and Inshot to deliver creative, data-driven marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Freehand Digital Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Contract Senior Marketing Executive (SG) at OWNDAYS (SG)

November 1, 2025 - December 31, 2025

Led end-to-end social media management across Instagram, Facebook, and YouTube, including content calendar planning, concept development, content ideation, photography, videography, graphic design, video editing, copywriting, post scheduling, and weekly reporting for BAU content, launches (Harry Potter, Zootopia, Frozen), and campaigns (Mega). Oversaw video production agency, briefing, on-set guidance, and review of deliverables to ensure alignment with brand and campaign objectives. Supported KOL activities for Mega campaigns, coordinating with creators and partners to maximize reach and relevance.

Account Executive (APAC & SG) at MINDSHARE - L’ATELIER

April 1, 2024 - July 31, 2025

Hybrid role across regional client growth, regional performance, and local branding teams. Acted as primary liaison across clients, vendors, and internal teams to ensure alignment across markets. Developed and executed mid-year and annual 360° media strategies; planned and executed full-funnel regional and local omnichannel campaigns across e-commerce, physical retail, and travel retail targeting Chinese outbound travellers, driving online sales, in-store footfall, and brand engagement. Led end-to-end 360° campaigns, including planning, setup, optimizations, performance analysis, and reporting with insights. Crafted full-funnel media plans across traditional and digital channels (OOH, print, TV, connected TV, display, search, social on TikTok, Instagram, Facebook, Xiaohongshu, and Chinese apps) for various buying types. Monitored campaign performance with GA4 and social analytics; conducted market research and market intelligence; streamlined workflows across markets.

Branding and Marketing Intern at SPENDSY (HK)

January 1, 2023 - July 31, 2023

Brand identity development; social media strategy development. Achieved follower growth (>300%), reach growth (>387%), and engagement uplift (>13%). Managed end-to-end social media across Instagram, Facebook, and LinkedIn; produced marketing materials; copywriting in English and Cantonese; performed social media analysis and community management. Supported business development by merchant outreach and acquisition, securing partnerships.

Freelance Junior Social Media Executive at GREY GROUP (SG)

October 1, 2022 - December 31, 2022

Accounts: National Environment Agency (Clean and Green SG), Ministry of Culture, Community and Youth (Our SG). Supported development of social media strategy and end-to-end management across Instagram and Facebook, including concept development, coordinating with creative teams, copywriting, posting, and reporting with insights. Monitored performance with Meta Business Suite and assisted influencer sourcing and coordination.

Social Intern (APAC & SG) at GREY GROUP (SG)

April 1, 2022 - July 31, 2022

Accounts: Ministry of Social and Family Development (S parks Connection, Families for Life, Families for Life Parenting), Bose, FWD. Supported end-to-end social media management, concept development, coordinating with external media agency for ad boosting, copywriting, scheduling, and reporting with insights. Monitored and engaged in online community conversations; supported influencer sourcing and coordination.

Part-Time Digital Marketing Associate at SERIOUSLY KETO (SG)

December 1, 2021 - March 31, 2022

Content creation, including concept development, photography, videography, graphic design, and video editing. Produced marketing materials (static and video) for social media and EDMs using Lightroom, Photoshop, Illustrator, Canva, CapCut, InShot, and Mailchimp.

Marketing and Creative Advertising Intern at ONE FOOD STORY (SG)

May 1, 2021 - July 31, 2021

Clients: PappaRich, Bobo Fishball, KEK, Curry Times, Woh Hup, Royal Umbrella, Kang Kang, Bee Cheng Hiang, MOS Burger, Tiger Beer, Sadia, Furama Hotel. Supported strategy and management of 55 Taste (Instagram), CookCook (TikTok), ChopChop (TikTok). Achieved >1,000 followers within one month of launch; >4,000 followers and 16.5k organic likes for CookCook. Involved in pre-production concepts, production (food photography/videography), copywriting, and Wix web design; supported merchant outreach and acquisition.