I’m a senior full-stack developer with almost twenty years of experience building thoughtful, high-quality digital products. My strength is combining deep technical capability with a strong creative instinct. I can architect complex JavaScript components and custom WordPress systems, but I’m just as comfortable delivering polished, design-accurate front-end work. What really defines me is perspective. I’ve lived enough life, worked with and led enough teams, and navigated enough challenges to build with purpose rather than ego. I focus on clarity, collaboration, and leaving both the codebase and the people I work with better than I found them. If you need someone who can solve hard problems while bringing calm, meaning, and direction to a project, then get in touch. ★ Front-end stack: JavaScript/TypeScript, HTML, CSS/SASS ★ ★ Frameworks & libraries: React/Next, Angular, jQuery, Laravel, Bootstrap ★ ★ Templating: PHP, Node, Handlebars, XSLT, XPATH, XQUERY, XSL-FO ★ ★ Data modelling and API methodologies: JSON, XML, RESTful, WPGraphQL, MySQL★ ★ Content Management Systems: WordPress, Unify, Squarespace ★ ★ Debugging & problem-solving: DevTools, Stack Overflow, Copilot, Kilo Code ★ ★ Git, CI/CD, & code management: Github, Bitbucket, AWS, Docker ★ ★ Design tools - Adobe Creative Suite, Figma, Canva, Balsamiq. ★ ★ Project management: Jira, Trello, Agile, sprint, Kanban, waterfall ★

Yorick Brown

I’m a senior full-stack developer with almost twenty years of experience building thoughtful, high-quality digital products. My strength is combining deep technical capability with a strong creative instinct. I can architect complex JavaScript components and custom WordPress systems, but I’m just as comfortable delivering polished, design-accurate front-end work. What really defines me is perspective. I’ve lived enough life, worked with and led enough teams, and navigated enough challenges to build with purpose rather than ego. I focus on clarity, collaboration, and leaving both the codebase and the people I work with better than I found them. If you need someone who can solve hard problems while bringing calm, meaning, and direction to a project, then get in touch. ★ Front-end stack: JavaScript/TypeScript, HTML, CSS/SASS ★ ★ Frameworks & libraries: React/Next, Angular, jQuery, Laravel, Bootstrap ★ ★ Templating: PHP, Node, Handlebars, XSLT, XPATH, XQUERY, XSL-FO ★ ★ Data modelling and API methodologies: JSON, XML, RESTful, WPGraphQL, MySQL★ ★ Content Management Systems: WordPress, Unify, Squarespace ★ ★ Debugging & problem-solving: DevTools, Stack Overflow, Copilot, Kilo Code ★ ★ Git, CI/CD, & code management: Github, Bitbucket, AWS, Docker ★ ★ Design tools - Adobe Creative Suite, Figma, Canva, Balsamiq. ★ ★ Project management: Jira, Trello, Agile, sprint, Kanban, waterfall ★

Available to hire

I’m a senior full-stack developer with almost twenty years of experience building thoughtful, high-quality digital products. My strength is combining deep technical capability with a strong creative instinct. I can architect complex JavaScript components and custom WordPress systems, but I’m just as comfortable delivering polished, design-accurate front-end work.

What really defines me is perspective. I’ve lived enough life, worked with and led enough teams, and navigated enough challenges to build with purpose rather than ego. I focus on clarity, collaboration, and leaving both the codebase and the people I work with better than I found them. If you need someone who can solve hard problems while bringing calm, meaning, and direction to a project, then get in touch.

★ Front-end stack: JavaScript/TypeScript, HTML, CSS/SASS ★
★ Frameworks & libraries: React/Next, Angular, jQuery, Laravel, Bootstrap ★
★ Templating: PHP, Node, Handlebars, XSLT, XPATH, XQUERY, XSL-FO ★
★ Data modelling and API methodologies: JSON, XML, RESTful, WPGraphQL, MySQL★
★ Content Management Systems: WordPress, Unify, Squarespace ★
★ Debugging & problem-solving: DevTools, Stack Overflow, Copilot, Kilo Code ★
★ Git, CI/CD, & code management: Github, Bitbucket, AWS, Docker ★
★ Design tools - Adobe Creative Suite, Figma, Canva, Balsamiq. ★
★ Project management: Jira, Trello, Agile, sprint, Kanban, waterfall ★

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Experience Level

Expert
Expert
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Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate

Work Experience

Head of Technology (Fractional) at Swell Force Consulting
September 1, 2025 - Present
As Fractional Head of Tech at Swell Force, I act as the primary conduit between complex business objectives and high-performance technical execution. We don't do "body shopping." I lead bespoke, specialist teams of SMEs to deliver end-to-end digital transformation for organisations navigating the waves of AI maturity and cloud migration. My focus is on bridging the "Business-Tech Gap" through: - Technology Strategy & Solution Design: Architecting sustainable, bespoke technical roadmaps that replace generic, off-the-shelf consulting failures. - AI Maturity & Scaling: Leading assessments to move organisations from AI-curious to AI-integrated, ensuring technical foundations are robust and ethical. - Technical Implementation Lead: Overseeing the delivery of complex transformations across Salesforce and custom CMS architectures. - Vendor Assessment & Risk Management: Acting as a senior partner to founders and stakeholders to safely navigate vendor selection and technical project turnarounds. - Agile & DevOps Governance: Implementing elite-level workflows that ensure change is not just delivered, but is sustainable and scalable. I designed and engineered the digital infrastructure for Swell Force, ensuring our own tech stack reflects the high-fidelity, high-impact change we provide to our clients.
Senior Developer at Angry Creative
March 22, 2022 - May 31, 2025
• Managing networks and websites and extending WordPress core features with custom plugins and themes. • Building on the latest features of WordPress from Gutenberg Blocks to Full Site Editing. • Implementing designs and style guides from Figma. • Integrating with third party plugins and software for eCommerce, custom fields, translations and localisation, and marketing. • Front-end development - HTML, CSS, JavaScript, compile and build tools. • Back-end development - Object-Oriented Programming, PHP, MySQL, React (custom Gutenberg Blocks), ElasticSearch and Filters. Achievements include: ★ Working on custom plugins to help with B2B bulk product orders, ecomm and checkout processes, block registration, download products, tax and pricing information. ★ Theme development includes template parts, block patterns, forms, settings, user roles, taxonomies, custom post types, blocks, themes, landing, blog, archive and product pages. ★ Multinational clients ranged from fashion and hairdressing to financial advice and farming.
Developer at AmericanEagle.com
March 19, 2021 - June 6, 2022
Working on large-scale, enterprise eCommerce sites built on the WordPress/WooCommerce platform. Building complex search pages with filters based on product variations and taxonomy - PHP, CSS/SASS, and JavaScript.
Senior Developer at Angry Creative/Pragmatic
December 19, 2018 - June 11, 2021
Web Developer (Freelance) at The Yorick Touch
November 1, 2017 - December 14, 2018
Various developer projects including: • Product help site for Discovery Education Espresso service - developed templates, enhanced dynamic breadcrumb, and indexing, for user-generated articles and provided support to users.
Lead Developer (CMS) at Discovery Education (Previously Espresso Education)
October 1, 2007 - October 31, 2017
• Managed the migration and creation of content and assets for multiple and multilingual subscription services, applications and promotional websites • Planned, developed and maintained templates for an enterprise content and asset management system • Architected and developed framework for separating content from code to enable component-based web applications using both injected or API data • Promoted best practices for workflow methods, responsive web design, and CMS use • Supported and advised CMS users and developers, creating tools to simplify processes • Worked in multi-disciplinary teams - project managers, producers, designers, developers, and QA testers - on Scrum Agile sprints across planning, refining and retrospectives • Maintenance work using JIRA, including problem-solving, debugging and fixing issues, and elevating issues with external providers Achievements include: ★ Scalable, component-based templates - mastheads, hero banners, dynamic columns and grid layouts, video indexes, tabs (XSLT, XPATH, XML, HTML, CSS, Bootstrap, jQuery, LESS) ★ Created and established a network of user-generated help sites (XSLT, XML, HTML, CSS, LESS, Bootstrap, jQuery) ★ Instrumental in architecting model for CMS app framework and generating web applications based on combination of injected and API data (API, AngularJS, Handlebars, LESS, HTML) ★ Document library - index with multiple filter options (HTML, CSS, RESTful API, AngularJS) ★ Created a dynamic template that converts HTML into PDF formats (HTML, CSS, XML, XSL-FO) ★ Implemented email templating for auto-generating support emails (HTML, CSS, MJML) ★ Developed templates for learning project on phonics, grammar and punctuation. Nominated for Primary Digital Content award at BETT 2014 (XML, XSLT, XPATH, HTML, CSS, jQuery)

Education

BSc (Hons) Politics & International Studies (2.1) at University of Southampton
September 18, 1989 - July 24, 1992
Conferences, workshops & training at React Conf, WordCamp Europe, WordUp, WordCamp, FFConf, dConstruct London, Brighton, Oxford, Berlin, Porto, online
March 23, 2010 - March 23, 2025
Graphic Design - Typography, layout, & image-making. at Central St Martin’s
March 23, 2025 - March 23, 2025
Magazine Sub-Editing (Certificate with Merit) at London School of Publishing
September 3, 2007 - October 29, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Non-Profit Organization, Education, Media & Entertainment, Government, Professional Services, Retail, Software & Internet
    paper Together Trust

    I was lead developer on a redesign for non-profit [Together Trust](https://www.twine.net/signin - migrating from a single site to a multisite, and including custom blocks for mega menus and events with filters, both using the fairly new WordPress Interactivity API, and custom post types and meta fields. There is also a big focus on Core Vitals, particularly accessibility, achieving scores of 90-100% across each of them.

    The feedback has been excellent: “[The client] is very happy with the site 🎉 She quoted flexibility around using the editor, functionality they didn’t have before, quality of design and build. Great work, Yorick!”