BSmile: Instagram Educational Carousel Cover for Mothers & Babies

I designed the cover slide of an educational Instagram carousel for BSmile, a mother and baby brand, to speak warmly and clearly to expectant and new mothers.

The challenge: Parenting content on social media can feel overwhelming or fear-based. The goal was a cover that signals trust and care, and gives moms a clear reason to swipe.

The approach:

Brand look: A lilac and deep plum palette that feels calm, nurturing and purposeful, with white and soft lilac highlights for contrast.
Illustration: A custom vector scene of a pregnant woman and a mother holding her baby, so both audiences, moms-to-be and new moms, see themselves in the post.
Typography: A soft serif headline paired with a clean sans-serif for easy reading on mobile.
Messaging: The headline “Safe sleep, simplified.” makes a clear promise, and the supporting line “Small choices, protective purpose.” ties it to the brand’s purpose.
Format: Built at 1080×1350 px, Instagram’s 4:5 portrait size, with a “Swipe” cue to encourage engagement.

Deliverable: One carousel cover slide. The same system extends to a full educational series on sleep, feeding and milestones, which I can also produce.

Skills and tags

Social media design, Instagram carousel, brand content, illustration, visual identity, content design, mother and baby, parenting content