Hi there, I’m Ashley, a graphic and UI/UX designer with almost five years of experience. With a background in social media marketing, I’ve seen firsthand how powerful good design can be in shaping how a company communicates and grows. Over the years, I’ve gone beyond traditional design work and explored UI/UX, branding, illustration, animation and video editing. Diving into these different areas has given me a well-rounded perspective and a strong eye for how visuals come together to create something cohesive and meaningful. My experience reflects not just what I know, but the range of creative directions I’m able to take. I also believe attention to detail is crucial because those small elements often make the biggest impact. Running a business as both a sole and partnered proprietor has pushed me to create designs across various digital platforms, strengthening my adaptability and sharpening my freelancing skills. Overall, I bring creativity, versatility and a genuine passion for design into every project I take on.

Ashley Alegada

Hi there, I’m Ashley, a graphic and UI/UX designer with almost five years of experience. With a background in social media marketing, I’ve seen firsthand how powerful good design can be in shaping how a company communicates and grows. Over the years, I’ve gone beyond traditional design work and explored UI/UX, branding, illustration, animation and video editing. Diving into these different areas has given me a well-rounded perspective and a strong eye for how visuals come together to create something cohesive and meaningful. My experience reflects not just what I know, but the range of creative directions I’m able to take. I also believe attention to detail is crucial because those small elements often make the biggest impact. Running a business as both a sole and partnered proprietor has pushed me to create designs across various digital platforms, strengthening my adaptability and sharpening my freelancing skills. Overall, I bring creativity, versatility and a genuine passion for design into every project I take on.

Available to hire

Hi there, I’m Ashley, a graphic and UI/UX designer with almost five years of experience. With a background in social media marketing, I’ve seen firsthand how powerful good design can be in shaping how a company communicates and grows.

Over the years, I’ve gone beyond traditional design work and explored UI/UX, branding, illustration, animation and video editing. Diving into these different areas has given me a well-rounded perspective and a strong eye for how visuals come together to create something cohesive and meaningful.

My experience reflects not just what I know, but the range of creative directions I’m able to take. I also believe attention to detail is crucial because those small elements often make the biggest impact.

Running a business as both a sole and partnered proprietor has pushed me to create designs across various digital platforms, strengthening my adaptability and sharpening my freelancing skills.

Overall, I bring creativity, versatility and a genuine passion for design into every project I take on.

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Work Experience

Freelance Graphic & UI/UX Designer at Self-employed
January 1, 2020 - Present
Delivered branding, packaging, collateral, and digital design projects for clients across industries. Provided end-to-end design solutions from brand identity to UI/UX implementation. Refreshed branding and improved overall market positioning. Developed marketing materials, social media content, and website updates aligned with new branding. Created videos, thumbnails, and social media campaigns to boost brand awareness.
Lead Brand Designer at Oyster Hub
May 1, 2022 - June 1, 2025
Refreshed brand identity and improved overall market positioning. Developed marketing materials, social media content, and website updates aligned with new branding. Created videos, thumbnails, and social media campaigns to boost brand awareness.
Graphic Designer at Baybayen Digital (Manila)
January 1, 2022 - December 1, 2022
Created branding and visual assets for clients; contributed to campaigns and layout design.
Production Designer at Animas Centre for Coaching
April 1, 2021 - July 1, 2021
Designed concepts for coaching programs; produced multimedia assets including visuals for webpages and print.
Graphic Designer at H Tech Corporation
May 1, 2019 - March 1, 2021
Reworked branding and UI assets; designed marketing collateral and digital materials.
Graphic Designer at Bak kie Hi
January 1, 2020 - January 1, 2021
Created branding, logos and print collateral for a South Africa-based client; developed digital assets.
Storyboard Artist at Black Maria Pictures
July 1, 2018 - October 1, 2018
Created hand-drawn storyboard boards for commercials; contributed to pre-production visuals.
Creative Content Officer at Benilde Continuing Education
February 1, 2018 - April 1, 2018
Managed creative content for educational programs; produced logos, posters, social media assets.

Education

Bachelor of Arts in Animation at De La Salle-College of Saint Benilde
January 1, 2014 - January 1, 2018

Qualifications

ICON Manila
January 1, 2017 - January 1, 2019

Industry Experience

Media & Entertainment, Education, Professional Services, Retail