Adam Ding
I am a digital marketing professional with a strong foundation in programmatic advertising, media planning, and performance marketing.
About
I am a digital marketing professional with a strong foundation in programmatic advertising, media planning, and performance marketing. I have managed, executed, and optimized programmatic campaigns for clients at an advertising agency and helped drive efficient, scalable results. My expertise lies in marketing strategy, analytics, and automation that enable me to drive ROI and performance at scale.
I focus on translating business goals into data-driven media plans, evaluating campaign feasibility, and collaborating with vendors to ensure seamless execution. I thrive on turning insights into action and continuously improving campaigns through testing and automation.
- 6 years' experience
- Joined October 2025
Skills· 10
Languages
- EnglishFluent
- MalayIntermediate
- ChineseFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Education
Work experience· 10 roles
Strategized, launched, and optimized Google Ads campaigns across Performance Max, Demand Gen, Search, and Shopping to achieve client acquisition and ROAS goals. Configured tracking solutions using Google Tag Manager with advanced dataLayer and eventType parameters for precise conversion tracking. Integrated product feeds in Google Merchant Center via CTX Feed plugin (WooCommerce) ensuring data accuracy and sync. Achieved ROAS of 2–3x for a floral service client.
Launched, optimized and scaled programmatic display campaigns across Crimtan's proprietary DSP, The Trade Desk, DV360, and Yahoo DSP, focusing on CTR, CPA and ROI goals. Oversaw 10–15 client accounts concurrently, ensuring campaign performance, delivery and pacing. Developed prospecting strategies using 3rd-party, 2nd-party, and lookalike audiences; engineered retargeting using 1st-party data from pixel events and dataLayer parameters to boost ROAS. Audited and validated tracking pixels to ensure accurate event firing and reliable reporting integrity.
Strategized, launched, and optimized Google Ads campaigns across Performance Max, Demand Gen, Search, and Shopping to achieve client acquisition and ROAS goals. Configured and deployed tracking solutions using Google Tag Manager with advanced dataLayer and eventType parameters. Integrated product feeds in Google Merchant Center through WooCommerce using the CTX Feed plugin, ensuring data accuracy and sync. Achieved ROAS of 2-3x for Floral service client.
Education
Certifications and awards· 6
Hire Adam Ding today
Post a job and invite Adam, or contact them directly. No hidden commission.