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I am a digital marketing professional with a strong foundation in programmatic advertising, media planning, and performance marketing. I have managed, executed, and optimized programmatic campaigns for clients at an advertising agency and helped drive efficient, scalable results. My expertise lies in marketing strategy, analytics, and automation that enable me to drive ROI and performance at scale. I focus on translating business goals into data-driven media plans, evaluating campaign feasibility, and collaborating with vendors to ensure seamless execution. I thrive on turning insights into action and continuously improving campaigns through testing and automation.…I am a digital marketing professional with a strong foundation in programmatic advertising, media planning, and performance marketing. I have managed, executed, and optimized programmatic campaigns for clients at an advertising agency and helped drive efficient, scalable results. My expertise lies in marketing strategy, analytics, and automation that enable me to drive ROI and performance at scale. I focus on translating business goals into data-driven media plans, evaluating campaign feasibility, and collaborating with vendors to ensure seamless execution. I thrive on turning insights into action and continuously improving campaigns through testing and automation.

Adam Ding

1st Assistant Director, Product Marketer, Data Visualizer, +7

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I am a digital marketing professional with a strong foundation in programmatic advertising, media planning, and performance marketing. I have managed, executed, and optimized programmatic campaigns for clients at an advertising agency and helped drive efficient, scalable results. My expertise lies in marketing strategy, analytics, and automation that enable me to drive ROI and performance at scale. I focus on translating business goals into data-driven media plans, evaluating campaign feasibility, and collaborating with vendors to ensure seamless execution. I thrive on turning insights into action and continuously improving campaigns through testing and automation.…I am a digital marketing professional with a strong foundation in programmatic advertising, media planning, and performance marketing. I have managed, executed, and optimized programmatic campaigns for clients at an advertising agency and helped drive efficient, scalable results. My expertise lies in marketing strategy, analytics, and automation that enable me to drive ROI and performance at scale. I focus on translating business goals into data-driven media plans, evaluating campaign feasibility, and collaborating with vendors to ensure seamless execution. I thrive on turning insights into action and continuously improving campaigns through testing and automation.

Available to hire

I am a digital marketing professional with a strong foundation in programmatic advertising, media planning, and performance marketing. I have managed, executed, and optimized programmatic campaigns for clients at an advertising agency and helped drive efficient, scalable results. My expertise lies in marketing strategy, analytics, and automation that enable me to drive ROI and performance at scale.

I focus on translating business goals into data-driven media plans, evaluating campaign feasibility, and collaborating with vendors to ensure seamless execution. I thrive on turning insights into action and continuously improving campaigns through testing and automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Intermediate

Chinese

Fluent

Work Experience

Programmatic Executive at Crimtan

July 1, 2025 - Present

Launched, optimized, and scaled programmatic display campaigns across Crimtan's proprietary DSP, The Trade Desk, DV360, and Yahoo DSP to achieve CTR, CPA, and ROI goals. Managed 10-15 client accounts concurrently, ensuring consistent campaign performance, delivery, and pacing. Developed prospecting strategies using 3rd- and 2nd-party data and lookalike audiences to drive qualified traffic and conversions. Engineered retargeting campaigns using 1st-party data from pixel events, dataLayer, and recency segmentation to boost ROI and sales. Audited and validated tracking pixels to ensure accurate event firing and measurement integrity.

Digital Marketer at Freelance

July 1, 2025 - Present

Strategized, launched, and optimized Google Ads campaigns across Performance Max, Demand Gen, Search, and Shopping to achieve client acquisition and ROAS goals. Configured and deployed tracking solutions using Google Tag Manager with advanced dataLayer and eventType parameters. Integrated product feeds in Google Merchant Center through WooCommerce using the CTX Feed plugin, ensuring data accuracy and sync. Achieved ROAS of 2-3x for Floral service client.

Performance Specialist at OmnicomMediaGroup

July 1, 2024 - October 7, 2025

Set up, activated and optimized MYR300K+ monthly YouTube, Programmatic Display & Video campaigns with CPM, CPC, and CPA objectives. Set up, activated and optimized GDN Display campaigns with CPM, CPC and CPA objectives. Set up, activated and optimized Discovery/Demandgen campaigns. Reported, supported and liaised with planners/clients on campaign performance, optimization and recommendation. Activated and navigated brand safety adtech implementation on platforms (i.e., Moat, DoubleVerify). Audience building and recommendation for campaign optimization. Navigated and managed programmatic deals, non-guaranteed deals with Display, Video, pDOOH and Audio. Executed, strategized on media plans to ensure campaign effectiveness, budget efficiency and healthy return for investment. Intermediated between Planner and Vendors for campaign setup, optimisation and reporting. Managed vendors on campaign setup, optimisation, reporting, simulation, and forecasting of campaign performance, and guarantee

TAAG (Technology and Activation Group) Executive at Publicis Media / Starcom Malaysia

July 1, 2023 - October 7, 2025

Worked on digital media campaigns (Programmatic, Search, Display, Social) for Consumer electronic client. Maintained and executed Web tagging, Tracking Pixel and Campaign Trackers. Maintained, executed, reported, and optimised reporting on DobleVerify platform to improve Client’s brand suitability by 20%. Implemented Custom Floodlight Variable to capture users’ data for campaign optimisation. Reported, Analysed and Troubleshooted Campaign’s performances to Client.

Sales and Marketing Intern at Biji-Biji Initiative

February 1, 2020 - October 7, 2025

Conducted Manual Web scrapping for contacts and Cold Call for leads (100+ leads). Voluntarily designed a standard operating procedure for Precious Plastic machine operation to prevent injuries. Managed and Operated CRM via Copper (10+ warm leads). Executed Email marketing via Mailchimp to generate leads. 35.2% Open rate and 21.6% Click rate out of 100 emails sent. Prepared and performed presentation to over 70 pax audience.

Programmatic Executive at Crimtan

July 1, 2025 - Present

Launched, optimized and scaled programmatic display campaigns across Crimtan's proprietary DSP, The Trade Desk, DV360, and Yahoo DSP, focusing on CTR, CPA and ROI goals. Oversaw 10–15 client accounts concurrently, ensuring campaign performance, delivery and pacing. Developed prospecting strategies using 3rd-party, 2nd-party, and lookalike audiences; engineered retargeting using 1st-party data from pixel events and dataLayer parameters to boost ROAS. Audited and validated tracking pixels to ensure accurate event firing and reliable reporting integrity.

Digital Marketer at Freelance

July 1, 2025 - Present

Strategized, launched, and optimized Google Ads campaigns across Performance Max, Demand Gen, Search, and Shopping to achieve client acquisition and ROAS goals. Configured tracking solutions using Google Tag Manager with advanced dataLayer and eventType parameters for precise conversion tracking. Integrated product feeds in Google Merchant Center via CTX Feed plugin (WooCommerce) ensuring data accuracy and sync. Achieved ROAS of 2–3x for a floral service client.

Performance Specialist at Omnicom Media Group

July 1, 2024 - October 7, 2025

Set up, activated and optimized MYR300K+ monthly YouTube, Programmatic Display & Video campaigns with CPM, CPC and CPA objectives; set up GDN Display campaigns and Discovery/DemandGen campaigns. Reported on performance, supported and liaised with planners/clients; activated brand safety adtech (Moat, DoubleVerify). Conducted audience building and recommendations for optimization; managed programmatic deals (including non-guaranteed) across Display, Video, pDOOH and Audio. Negotiated viability of guaranteed deliverables and ROI with vendors; facilitated campaign setup, optimization, forecasting and reporting.

Executive, TAAG (Technology and Activation Group) at Publicis Media / Starcom Malaysia

July 1, 2023 - October 7, 2025

Worked on digital media campaigns (Programmatic, Search, Display, Social) for a consumer electronics client. Maintained Web tagging, Tracking Pixel, and Campaign Trackers; reported and optimized on DoubleVerify-based brand suitability. Implemented Custom Floodlight Variables to capture user data for optimization; analyzed campaign performance and troubleshot for clients.

Sales and Marketing Intern at Biji-Biji Initiative

February 1, 2020 - October 7, 2025

Manual web scraping for contacts and cold outreach (100+ leads); designed SOP for Precious Plastic machine operation to prevent injuries; managed CRM via Copper; executed email marketing via Mailchimp achieving 35.2% open rate and 21.6% click rate on 100 emails; prepared and delivered a presentation to a 70-person audience.