Floozy Coffee Roasters - Espresso Bag Label Design

Floozy Coffee Roasters is a family-run specialty coffee roaster based in Newcastle, Australia. I was asked to redesign the labels for their two signature espresso blends, Golden Hour and Lucky Stars, with a fresh and minimal look using bold colours that match Floozy’s fun and laid-back vibe.

Each blend has its own flavour profile. Golden Hour is smooth and mellow, represented by a flying whale drifting through a warm sunset. Lucky Stars is bold and chocolatey, featuring a bilby (an Australian nocturnal animal) holding a planet in a night sky.