FLOC Wool
Alex Finney
Published
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Ground-up brand concept and design for innovative British Wool label.
Beggining by looking at icon options, exploring ‘f’ monograms and single-thread ideas but moving towards the idea of a mascot that would sum up the rebellious ethos of this new fashion label.
The idea of a truly rebellious sheep - kicking out against the outdated and unsustainable wool model - led me to the handstanding sheep icon (nicknamed Flo) that became the FLOC mascot.