Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Alina Schedrina. I'm a midweight Graphic Designer and Illustrator based in the United Kingdom, with 5+ years of experience shaping brands across digital and print. I specialize in Brand Identity, Design Systems, and Marketing Collateral, delivering on time while maintaining brand consistency and production accuracy. I love collaborating with marketing and cross-functional teams to create advertising creatives, POS materials, and social media assets. Proficient in Adobe Creative Suite and Figma, I follow a systematic workflow to ensure quality and scale, and I’m seeking a long-term opportunity to contribute to brand growth and marketing performance.…Hi, I'm Alina Schedrina. I'm a midweight Graphic Designer and Illustrator based in the United Kingdom, with 5+ years of experience shaping brands across digital and print. I specialize in Brand Identity, Design Systems, and Marketing Collateral, delivering on time while maintaining brand consistency and production accuracy. I love collaborating with marketing and cross-functional teams to create advertising creatives, POS materials, and social media assets. Proficient in Adobe Creative Suite and Figma, I follow a systematic workflow to ensure quality and scale, and I’m seeking a long-term opportunity to contribute to brand growth and marketing performance.

ALINA SCHEDRINA

Art Director, Illustrator, Graphic Designer, +4





Hi, I'm Alina Schedrina. I'm a midweight Graphic Designer and Illustrator based in the United Kingdom, with 5+ years of experience shaping brands across digital and print. I specialize in Brand Identity, Design Systems, and Marketing Collateral, delivering on time while maintaining brand consistency and production accuracy. I love collaborating with marketing and cross-functional teams to create advertising creatives, POS materials, and social media assets. Proficient in Adobe Creative Suite and Figma, I follow a systematic workflow to ensure quality and scale, and I’m seeking a long-term opportunity to contribute to brand growth and marketing performance.…Hi, I'm Alina Schedrina. I'm a midweight Graphic Designer and Illustrator based in the United Kingdom, with 5+ years of experience shaping brands across digital and print. I specialize in Brand Identity, Design Systems, and Marketing Collateral, delivering on time while maintaining brand consistency and production accuracy. I love collaborating with marketing and cross-functional teams to create advertising creatives, POS materials, and social media assets. Proficient in Adobe Creative Suite and Figma, I follow a systematic workflow to ensure quality and scale, and I’m seeking a long-term opportunity to contribute to brand growth and marketing performance.

Available to hire

Hi, I’m Alina Schedrina. I’m a midweight Graphic Designer and Illustrator based in the United Kingdom, with 5+ years of experience shaping brands across digital and print. I specialize in Brand Identity, Design Systems, and Marketing Collateral, delivering on time while maintaining brand consistency and production accuracy.

I love collaborating with marketing and cross-functional teams to create advertising creatives, POS materials, and social media assets. Proficient in Adobe Creative Suite and Figma, I follow a systematic workflow to ensure quality and scale, and I’m seeking a long-term opportunity to contribute to brand growth and marketing performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Fluent

Work Experience

Illustrator & Graphic Designer at Yandex

April 1, 2024 - Present

Developed scalable design systems to ensure branding consistency across digital and print channels; produced performance-oriented advertising creatives and banners (Figma, Photoshop) for social media campaigns; designed print-ready POS materials and promotional posters with full technical accuracy; created light motion graphics to boost engagement in social content; delivered illustrations in multiple styles, including AI-assisted production for web content.

Teacher, Technical Book Design at HSE University, Art & Design School

September 1, 2023 - December 31, 2023

Taught students principles of editorial design, typography, layout, and print production. Developed curriculum assignments and guided students through the full process of creating a book from scratch. Reviewed and curated student projects, providing structured feedback and mentoring.

Graphic & Brand Designer at Alpina.Kids Publishing House

April 1, 2023 - December 1, 2024

Designed retail POS materials (shelf-talkers, wobblers, displays) for major bookstore chains; created marketing launch visuals and prototypes in Figma; maintained modular internal design systems for scalable marketing production; built reusable social media templates reducing content production time by 70%; produced large-format graphics and environmental event design; led end-to-end production of a book series from concept to final release.

Art Director / Illustrator at Alpina.Kids Publishing House

April 1, 2023 - December 31, 2024

Led art direction for children’s book series and educational projects from idea to print-ready files. Collaborated with authors, editors, illustrators, and layout designers to maintain consistent visual standards. Developed visual concepts, cover designs, and internal layouts for multiple books and series. Created illustrations for social media, exhibitions, and branded materials. Ensured production quality: color proofing, prepress, communication with print vendors.

Graphic Designer at Design Bureau HSE Design Lab

July 1, 2021 - April 1, 2023

Created visual identity and event branding for educational and cultural institutions; designed print collateral including posters, brochures, and leaflets with strong typographic hierarchy; designed and prepared client-facing presentations supporting project proposals; produced daily social media content including static graphics and GIF animations; ensured files met digital and print technical specifications.

Graphic Designer / Illustrator at HSE Design Lab

July 1, 2021 - April 30, 2023

Designed branding, packaging, presentations, and editorial materials for commercial clients. Created illustrations for websites, merchandise, and social media campaigns. Collaborated with art directors, developers, and copywriters to deliver cross-platform visual assets. Prepared layouts for print and digital publishing, ensuring adherence to brand guidelines.

Teaching Assistant at HSE University, Art & Design School

September 1, 2020 - December 31, 2020

Assisted professors in preparing lectures, briefs, and presentation materials. Designed layouts for printed guides and exhibitions. Supported students during project development and reviews.

Freelance — Visual Designer / Illustrator / Art Director at Freelance / Self-Employed

January 1, 2020 - Present

Create visual concepts, illustrations, and layouts for publishers, digital products, and commercial brands. Delivered design and illustration work for Yandex and multiple independent companies. Develop branding, merchandise, and marketing assets across print and digital formats. Oversee art direction for client projects: defining visual language, approving styles, guiding illustrators, and preparing final deliverables.