Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I love a good brainstorm and coming up with the next big idea. Strong believer in the power of words—weird whacky wordplay, punchy pun potential, and also, alliteration. Experienced in copywriting, content strategy and social media management. Powered by AI (Alyssa Intelligence).…

Alyssa

Copywriter, Writer, Community Manager, +5





I love a good brainstorm and coming up with the next big idea. Strong believer in the power of words—weird whacky wordplay, punchy pun potential, and also, alliteration. Experienced in copywriting, content strategy and social media management. Powered by AI (Alyssa Intelligence).…

Available to hire

I love a good brainstorm and coming up with the next big idea. Strong believer in the power of words—weird whacky wordplay, punchy pun potential, and also, alliteration. Experienced in copywriting, content strategy and social media management.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Chinese

Intermediate

Work Experience

Marketing and Communications Intern at GfK Singapore

January 1, 2023 - June 1, 2023

Assisted in internal and external communications such as drafting newsletters, landing pages and emails; liaised with marketing team members across APAC region including Japan, China and India on GfK campaigns

Account Executive at Leo Burnett - Publicis Singapore

March 31, 2025 - September 13, 2025

Day-to-day account servicing for Income Insurance and Resorts World Sentosa, ensuring execution of all ongoing campaigns. Managed internal teams and client relationships, including timelines, debriefs, and contact reports. Oversee finance matters for both accounts, ensuring timely billing for all projects.

Account Executive at DSTNCT

March 31, 2023 - September 13, 2025

Led copywriting and social media management for the National Heritage Board’s Founders’ Memorial and Singapore Chinese Cultural Centre. Led management of 2 main websites of SCCC (singaporeccc.org.sg and singaporen.sg) and its Search Engine Marketing. Executed integrated marketing campaigns for SCCC’s signature events: Cultural Extravaganza, REMIX, CNY Family FUN, Mid-Autumn Family FUN. Led management of an out-of-home campaign for Ngee Ann Polytechnic.

Team & Research Lead at Friends of Food

May 31, 2023 - September 13, 2025

Led a four-people team in executing a public communications campaign on meal planning to reduce food waste - which was awarded Top FYP Campaign. Spearheaded research efforts in secondary research through literature reviews, and primary research as main interviewer, focus group facilitator and transcriber. Facilitated PR efforts through KOL marketing, press releases and media pitching. Assisted in media buying efforts through Google Ads.

Social Listening Freelancer at Tate Anzur

December 31, 2022 - September 13, 2025

Scanned profiles and media on social media platforms for trending topics. Updated relevant social listening trackers. Drafted summaries of relevant social media posts. Dedicated listening and support during crisis situations.

Junior Copywriter (Internship) at PROTOCOL

January 1, 2022 - June 1, 2022

Led account management for Meiji Seika Singapore, facilitating key Meiji campaigns such as a product launch and a livestream. Liaised with clients in executing social media content and campaigns. Copywriting over various channels such as social media, EDMs and listicles. Content planning and ideation for social media content for multiple accounts. In-charge of community management for Meiji Seika Singapore and Malaysia. Assisted in production shoots and public relations pitching. Compiled monthly and quarterly reports and presentation decks.