Hi, I'm Ana Godinez, a passionate creative professional with over 11 years of experience in design and creative direction. I specialize in bridging strategic thinking with visual storytelling to deliver compelling brand identities and impactful design projects. I take pride in collaborating closely with clients and teams to bring innovative ideas to life, while always maintaining a keen eye for aesthetics and brand consistency. Throughout my career, I've had the pleasure of leading design initiatives across various sectors including marketing agencies, wineries, publishing houses, and non-profits. My approach combines strong business acumen with superior storytelling and presentation skills, enabling me to drive significant engagement and growth for the brands I work with. I'm proficient in a wide range of design and collaboration tools, and I thrive in leadership roles that challenge me to inspire creative excellence.

Ana Godinez

Hi, I'm Ana Godinez, a passionate creative professional with over 11 years of experience in design and creative direction. I specialize in bridging strategic thinking with visual storytelling to deliver compelling brand identities and impactful design projects. I take pride in collaborating closely with clients and teams to bring innovative ideas to life, while always maintaining a keen eye for aesthetics and brand consistency. Throughout my career, I've had the pleasure of leading design initiatives across various sectors including marketing agencies, wineries, publishing houses, and non-profits. My approach combines strong business acumen with superior storytelling and presentation skills, enabling me to drive significant engagement and growth for the brands I work with. I'm proficient in a wide range of design and collaboration tools, and I thrive in leadership roles that challenge me to inspire creative excellence.

Available to hire

Hi, I’m Ana Godinez, a passionate creative professional with over 11 years of experience in design and creative direction. I specialize in bridging strategic thinking with visual storytelling to deliver compelling brand identities and impactful design projects. I take pride in collaborating closely with clients and teams to bring innovative ideas to life, while always maintaining a keen eye for aesthetics and brand consistency.

Throughout my career, I’ve had the pleasure of leading design initiatives across various sectors including marketing agencies, wineries, publishing houses, and non-profits. My approach combines strong business acumen with superior storytelling and presentation skills, enabling me to drive significant engagement and growth for the brands I work with. I’m proficient in a wide range of design and collaboration tools, and I thrive in leadership roles that challenge me to inspire creative excellence.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Graphic Designer at NDM | MARKETING AGENCY
May 1, 2025 - Present
Collaborated with art directors and copywriters to create over 100 innovative and strategic graphic design projects for senior living sectors, optimized for digital and print platforms. Spearheaded and presented rebrand efforts including color palettes, typography, and overall design language. Created engaging layouts for major health brands in Los Angeles and Orange County. Maintained MemorialCare’s CareConnection quarterly newsletters while ensuring brand integrity.
Art Director at Akash Winery & Vineyards
June 1, 2016 - Present
Advised on design and architectural decisions to maintain brand consistency across all platforms. Defined brand identity and managed over 500 graphic design projects for campaigns, signage, menus, apparel, and website related to various product launches, events, and festivals. Managed website functionalities including wine sales, club sign-ups, job applications, and venue rentals. Crafted contemporary label artwork for over 100 bottles across two award-winning wine collections through close collaboration with winery owner, winemaker, and printing facilities.
Lead Graphic Designer at Lil’ Libros | PUBLISHING HOUSE
May 1, 2025 - August 25, 2025
Oversaw marketing collateral creation, advertising, catalogs, media kits, presentations, website management, newsletters, and style guide maintenance. Managed more than 1,500 graphic design projects for product launches, sales, events, virtual readings, and holiday promotions, leading to a 370% increase in social media followers and 950% growth in newsletter subscribers. Designed an interactive e-commerce website with blog, activity portal, and booking pages, driving a 61% surge in customer engagement and improved SEO analytics. Led a successful holiday campaign that resulted in a 39% average revenue increase and boosted social media interaction among 215k followers.
Graphic Designer at Salvies Who Lunch | NON-PROFIT
December 31, 2023 - August 25, 2025
Created marketing materials, managed event presentations, and oversaw the organization's website. Collaborated with the founder/president to build on-brand event marketing campaigns aligned with the non-profit's mission. Developed sponsorship packages securing partnerships with major brands including AltaMed, NBC, Macy's, Telemundo, Mattel, and Los Angeles Times for significant event contributions. Established visual brand identity and completed over 250 graphic projects for print and web, engaging a 19.5k social media following.
Lead Designer & Project Manager at Crawford Group (Stay Studio) | DESIGN FIRM
December 31, 2017 - August 25, 2025
Led branding initiatives and designed for over 30 local businesses. Managed website development and a team of creatives, ensuring adherence to client style guidelines. Managed clients such as The City of Downey, Downey Unified School District, The Downey Patriot, and The Downey Foundation for Educational Opportunities. Contributed artwork curation across four floors of PIH Hospital in Downey.
Art Director at Downey Art Vibe (Stay Gallery) | NON-PROFIT ART GALLERY
December 31, 2017 - August 25, 2025
Directed monthly exhibitions and managed diverse programs under the Stay Young Initiative including art classes, field trips, music shows, and internships. Supervised rental operations of the creative space. Executed over 250 graphic design projects including branding, campaigns, marketing, and apparel for events and exhibits. Mentored local high school interns in gallery operations and trained them on website updates, newsletters, and event organization. Monitored the gallery's financial health to keep events within budget.

Education

BA Studio Art at University of Southern California
January 11, 2030 - August 25, 2025
BA English Literature at University of Southern California
January 11, 2030 - August 25, 2025

Qualifications

Bronze recipient of the International Latino Book Awards for Best Cover Illustration for VÁMONOS: Los Angeles
January 1, 2024 - August 25, 2025

Industry Experience

Healthcare, Non-Profit Organization, Consumer Goods