Available to hire
Hi, I’m Innocent Andrew. I’m a dynamic Facebook/Google Ads Optimizer and Creative Ads Assistant with over 3 years of hands-on experience crafting and refining digital marketing campaigns. I routinely manage ad budgets up to $10,000 monthly and have delivered a 4.5x ROAS with a 40% lift in CTR, while improving lead quality through targeted audience strategies.
I also bring design and branding expertise from roles at Vanguard Powersol and Cementers Kenya Ltd, delivering high-impact visuals, email campaigns, and compelling case studies that drive engagement and conversions. I’m passionate about aligning marketing initiatives with business goals to produce measurable, scalable results.
Experience Level
Expert
Expert
Expert
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Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Swahili
Advanced
Work Experience
Digital marketing at Ojullu lab
August 5, 2025 - PresentMulti-Instrumentalist / Producer / Vocalist at Freelance
January 1, 2011 - PresentCollaborated with multiple bands and artists to provide instrumental and vocal contributions, music production, recording, mixing, and mastering services. Produced custom compositions for TV and film, and maintained a home studio for high-quality audio production.
In-House Sound Engineer at Antworks Recording Studios, Bristol
December 31, 2016 - August 5, 2025Managed studio sessions, handled audio mixing and mastering, and supported artists and musicians in achieving their desired sound outputs. Operated studio equipment and provided technical support for recording projects.
Sales and Marketing Officer at Azam Media Kenya
December 31, 2018 - August 15, 2025Handled sales and marketing functions leveraging digital marketing and creative design skills to enhance brand visibility and sales performance.
Intern at Ace Africa, Nairobi
December 31, 2016 - August 15, 2025Gained practical experience in marketing and design, supporting campaigns and creative projects.
Graphic Designer at Tobe Africa Advertising Company
December 31, 2019 - August 15, 2025Designed marketing materials, visuals, and creative content for advertising campaigns.
Designer at Cemeteries Kenya Construction Company
December 31, 2020 - August 15, 2025Worked as designer focusing on creative and technical design solutions within the construction sector.
Design Marketing Specialist at Vanguard Powersol
January 1, 2023 - PresentSpecialized in design marketing, developing visual content, and strategy to enhance brand communication digital presence.
Design Marketing Specialist at Vanguard Powersol
June 1, 2025 - November 4, 2025Engineered and managed targeted email campaigns and branded newsletters, achieving a 48% open rate, 12% CTR, and a 35% boost in engagement. Created high-impact visuals, brochures, and digital creatives contributing to a 25% growth in social engagement. Co-authored case studies and white papers that significantly enhanced B2B deal conversions by 20%. Evaluated performance data across HubSpot and Mailchimp, optimizing creatives and funnels to elevate lead-to-customer conversion rates by 30%. Collaborated with development and sales teams to synchronize brand visuals, contributing to a 15% increase in client satisfaction and repeat projects.
Design Marketing Specialist at Vanguard Powersol
June 1, 2024 - June 1, 2024Interpreted client requirements and brand identities into innovative design concepts, achieving a 95% approval rate on first submissions. Formulated efficient space layouts that enhanced workflow and increased space utilization by up to 30%. Produced detailed 3D renders and technical drawings, decreasing on-site design revisions by 25%. Specified materials, finishes, and lighting solutions balancing aesthetics and cost, achieving a 15% reduction in material expenses. Partnered with engineers and project teams to ensure timely and budget-friendly delivery, contributing to a 98% project completion rate. Incorporated brand-focused design elements that amplified client satisfaction scores by 40%.
Designer at Cementers Kenya Ltd
December 31, 2017 - December 31, 2017Interpreted client requirements and brand identities into innovative design concepts, achieving a 95% approval rate on first submissions. Formulated efficient space layouts that enhanced workflow and increased space utilization by up to 30%. Produced detailed 3D renders and technical drawings, decreasing on-site design revisions by 25%. Specified materials, finishes, and lighting solutions that balanced aesthetics and cost, achieving a 15% reduction in material expenses per project. Partnered with engineers and project teams to ensure timely and budget-friendly delivery, contributing to a 98% project completion rate. Incorporated brand-focused design elements that amplified client satisfaction scores by 40%.
Designer at Cementers Kenya Ltd
July 1, 2019 - July 1, 2019Interpreted client requirements and brand identities into innovative design concepts; achieved a 95% approval rate on first submissions.
Facebook/Google Ads Optimizer and Creative Ads Assistant at Meta X
June 1, 2025 - November 6, 2025Orchestrated planning, launching, and optimization of Facebook and Google Ads campaigns for diverse brands across e-commerce, technology, and service sectors. Administered monthly ad budgets ranging from $2,000 to $10,000, achieving an average ROAS of 4.5x. Executed A/B testing on ad creatives, landing pages, and copy, boosting CTR by 40% and reducing cost per lead by 35%. Devised audience targeting and remarketing strategies, resulting in a 60% increase in qualified leads. Leveraged analytics from Meta Ads Manager and Google Analytics to refine campaign performance in line with business objectives.
Designer at Cementers Kenya Ltd
December 1, 2017 - December 1, 2017Interpreted client requirements and brand identities into innovative design concepts, achieving a 95% approval rate on first submissions. Formulated efficient space layouts that enhanced workflow and increased space utilization by up to 30%. Produced detailed 3D renders and technical drawings, decreasing on-site design revisions by 25%. Specified materials, finishes, and lighting solutions balancing aesthetics and cost, achieving a 15% reduction in material expenses per project. Partnered with engineers and project teams to ensure timely and budget-friendly delivery, contributing to a 98% project completion rate. Incorporated brand-focused design elements that amplified client satisfaction scores by 40%. Crafted high-impact visual presentations and proposal decks that secured 20% more client contracts.
Designer at Cementers Kenya Ltd
June 1, 2022 - June 1, 2022Continued design responsibilities with a focus on visuals, spatial planning, and brand consistency across client projects.
Education
Bachelor business administration/Art at University of Nairobi
August 7, 2013 - August 17, 2017BA (Hons) Popular Music Performance at Leeds City College
January 1, 2016 - December 31, 2017Music Technology / Sound Production at Bath College
January 1, 2011 - December 31, 2013Secondary Education at Sigalame School
January 1, 2003 - December 31, 2007Diploma/Certificate at Sigalagala Technical University of Nairobi
January 1, 2008 - December 31, 2010Bachelor's Degree at School of Motion
January 1, 2013 - December 31, 2017Certificate, Canva Design School at Canva Design School
January 11, 2030 - January 1, 2025Certificate, School of Motion - Graphic Design at SCHOOL OF MOTION
January 11, 2030 - January 1, 2019Degree, Bachelor of Business Administration (Marketing) at University of Nairobi
January 11, 2030 - November 4, 2025Degree, Business Administration (Marketing) at University of Nairobi
January 11, 2030 - November 6, 2025Certificate, Canva Design School at Canva Design School
January 1, 2025 - November 6, 2025Certificate, Graphic Design at School of Motion
January 1, 2019 - November 6, 2025Qualifications
Zoho One Specialist
January 1, 2022 - December 31, 2023WordPress Website Expert
January 1, 2022 - August 15, 2025Certificate, Canva Design School
January 11, 2030 - January 1, 2025Certificate, School of Motion - Graphic Design
January 11, 2030 - January 1, 2019Canva Design School Certificate
January 1, 2025 - November 6, 2025Graphic Design Certificate, School of Motion
January 1, 2019 - November 6, 2025Industry Experience
Media & Entertainment, Education, Other, Professional Services, Real Estate & Construction, Consumer Goods, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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