Fraternity-Themed 50th Birthday Reel: 576K+ Views
Ashton Steele
Published
I created a high-energy Instagram reel to capture a fraternity-themed 50th birthday party. With limited behind-the-scenes video of the installation team TP-ing trees, I blended professional photographer images with dynamic video clips to tell a cohesive story. The reel used the popular POV format as its hook, paired with Animal House soundtrack cues, to set the tone and drive viral engagement.
My Role:
Conceptualized the creative direction, hook, and storyline
Selected audio tailored to the party’s theme and energy
Edited footage into a cinematic, social-first short-form video
Added clean, aesthetic captions/subtitles to enhance engagement
Wrote the Instagram caption, developed hashtag strategy, and published the final post
Results:
576,000 total views on Instagram
25,000+ likes
23,000+ shares
963 new followers gained from a single reel