Hotel Bel-Air Wedding, 25K views in Under 24 Hours
Ashton Steele
Published
I produced short-form video content capturing the installation and transformation of a luxury wedding at the Hotel Bel-Air. The project documented every stage—ceremony, cocktail hour, reception, and after party—highlighting both the behind-the-scenes production and the final looks. Content focused on unique design elements including the laser-cut escort card wall, custom cladding, bespoke bar designs, and dramatic draping installations.
My Role:
Filmed all production, installation, and final reveals across four event spaces
Captured a mix of behind-the-scenes footage, time-lapse sequences, and editorial-style final looks
Edited cinematic reels tailored for Instagram with emphasis on transformation moments and high-end details
Added clean captions/subtitles and crafted compelling hooks for maximum retention
Coordinated with design and production teams to ensure coverage of custom fabrications and vendor contributions
Results:
193,000 views on Instagram
25,000+ views in under 24 hours, demonstrating rapid traction and shareability
Strong 3-second watch retention, ranking as one of the best-performing hooks to date
Planner feedback was overwhelmingly positive, praising the creativity and quality of the content