Indio Wedding Transformation, 30K+ Likes
Ashton Steele
Published
Objective: showcase the unique design elements and the talents of the event designer while walking our Instagram audience step-by-step through how a custom luxury wedding comes to life—from inspiration and space planning to design renders, production, installation, and the final reveal. The two reels blend BTS footage with pro photo/video, emphasizing music choice, pacing, and transformation. Notable features include a 20×20 custom ceiling grid with 138 handcrafted lampshades, five full ceiling bays of lagoon poplin, 200’+ of velvet wall draping, leopard details, 30 disco balls, and 12 black brass chandeliers across a split tent (reception ↔ after-party).
My Role:
Concepted the 2-part story arc (BTS process + lampshade feature)
Shot BTS and integrated photographer/videographer content for a cohesive narrative
Edited with music-driven pacing; chose Ariana Grande’s “The Light Is Coming” for the feature reel
Added clean, aesthetic captions/subtitles and strong hooks; wrote post captions & optimized hashtags
Results:
BTS Process Reel: 14,000+ likes
Lampshade Feature Reel: 16,600+ likes
Excellent qualitative feedback from followers, the planner, and the couple