Hailey Bieber x FIFA Collab — 22K+ Views
Ashton Steele
Published
Objective: create an Instagram reel that showcased the design, vibe, and overall talent of the event designer behind the Hailey Bieber × FIFA collaboration party in Los Angeles. The goal was to position the designer’s creativity and execution in a way that would attract future clients, planners, and brands interested in collaborating with them.
My Role:
Sourced all photo and video content remotely
Edited a cinematic reel emphasizing design highlights and atmosphere
Selected and edited music to enhance pacing and energy
Added clean captions/subtitles and crafted a strong hook to draw viewers in
Wrote the Instagram caption and optimized hashtags to reach industry audiences
Results:
22,000+ views on Instagram
Positive engagement from followers, planners, and industry peers