Award-winning designer and creative strategist with over 15 years of experience leading brand identity, campaign direction and team development across multiple industries. I have built my career in London while delivering work across EMEA, APAC and the Americas.
I specialise in transforming complex business goals into clear creative strategies that drive measurable impact. My experience spans financial services, insurance, ad-tech, energy, pharmaceuticals, hospitality, sustainability, data and not-for-profit sectors. I have directed creative for both B2B and B2C audiences with equal confidence.
I have led and developed local and global design teams, managed agency and stakeholder relationships and acted as brand guardian for high profile rebrands and campaigns. Along the way I have been recognised with awards for visual identity and data visualisation.
My approach begins with listening. By understanding stakeholders and audiences fully, I create design systems and stories that resonate and deliver results.
I have worked directly with leading consumer brands including O2, eBay, Emirates, Ralph Lauren, Boots, Dr. Martens, DreamWorks and The North Face. I have also held senior in-house roles at major organisations such as Howden, AstraZeneca and Lightsource BP, as well as building creative output for smaller businesses and startups.
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