Senior Digital Marketing Analyst at Ryerson

Led and executed end-to-end digital marketing initiatives across SEO/SEM, display advertising, retargeting, and email campaigns for Ryerson and its sub-brands. Achieved 5% month-over-month growth, 30% year-over-year organic traffic growth in the first year, and contributed to a 38% revenue increase attributed to organic initiatives. Managed Sitecore content updates for Ryerson.com and sub-brands, launched 7 WordPress sites, and collaborated with brand teams to optimize UX and user journeys. Produced monthly and quarterly performance reports, managed external PPC and web development vendors, and acted as liaison between marketing and development. Supported SEO content for The Gauge hub, driving 15% month-over-month organic traffic growth and helping secure first-page SERP rankings for key terms.

SEO Marketing Manager at Boats Group

Formulated and executed a comprehensive SEO strategy resulting in a 10% month-over-month increase in overall search visibility and a 10% MoM rise in organic traffic, along with a 10% growth in share of voice for target keywords. Conducted thorough site audits (on-site and off-site) and implemented optimization recommendations. Collaborated with Content to produce SEO-optimized content via keyword research and copy. Enhanced web assets (landing pages, product pages, and blog) with meta and alt tags, and led cross-functional efforts to improve UX and on-site performance.

Digital Marketing Operations Manager at Digital Initiatives LLC

Developed and executed an SEO strategy across a portfolio of brands, including keyword research, backlink audits, and technical SEO improvements (robots.txt, sitemap.xml, 301 redirects). Designed and deployed weekly and monthly email campaigns via Mailchimp; created and managed content calendars with on-site copywriters. Implemented A/B testing with Google Optimize to optimize conversions and led WordPress development for multiple brands, including PrudentPet and Move Matcher, and created adaptable page templates for brand consistency.

SEO Analyst at Winston Brands Inc.

Led the development of the search engine marketing strategy with emphasis on solid linking, technical SEO, and keyword research. Built a comprehensive social media strategy and provided guidance on on-page elements (robots.txt, sitemap.xml, 301 redirects). Delivered analysis, recommendations, and a plan for on-page optimization for Collections Etc., developed a blog content plan with publishing calendar, and reported performance metrics to the executive team. Established internal linking strategies for both the site and blog.